4 Simple Graphic Design Tips for a Flawless Design

4 Simple Graphic Design Tips for a Flawless Design

Are you looking to design the perfect branding image or marketing media for your business?

Whether you are looking to launch a new social media campaign or create a new logo for the company, some basic graphic design tips can come in handy.

Even if you decide a professional designer is the best option, it can help to understand a few basic principles before moving forward.

These tips can also guide you as you undercover what might resonate best with your target audience, and trends that have worked in the past.

Graphic design skills may be learned over time, but a few pointers also will benefit you greatly in the beginning stages.

Read on to learn four key graphic design tips for your next big design project.

The Top Four Graphic Design Tips

Designing marketing materials doesn’t have to be a long and arduous ordeal, regardless of who is doing the work.

With the abundance of tools and knowledge available online, almost anyone can grasp the basics of design.

Check out these four tips and you will go advance from the amateur phase in no time.

1. Follow Triple C’s

The three principles of graphic design are that the media should be clean, crisp, and clear.

There is little benefit to creating something that people will struggle to read or understand. 

Clear fonts and typefaces are your friends, and while it can be tempting to have a unique design, don’t sacrifice its clarity in the process.

2. Add Contrast

Contrast is the best way to maintain an interesting design without having to overcomplicate it or violate the three C’s.

For more contrast, adjust the brightness, especially in the background rather than the foreground.

This helps bring attention to the words and helps the overall design look more clear as it stands out.

3. Use Fonts Wisely

The font you choose can impact how the viewer will feel. Typically, rounder lettering is more appealing to readers.

Hard-edges will usually come off as bolder and stronger. Therefore, the ultimate message you are sending should greatly impact the typeface you choose.

4. Don’t Underestimate White Space 

Many new designers are afraid of unused space, and they look at it as a waste. However, it is far from that.

White space ultimately directs the viewer’s attention to what really matters, rather than unnecessary design elements.

The last thing you want is for the audience to be so distracted by components of the design that they never get the target message. 

Think of white space as a positive, as it allows the design the space to breathe, and look uncluttered.

Create the Best Final Design

Overall, creating the perfect design for your purpose will, in turn, benefit your bottom line.

The message of any final product should be loud and clear, and it should be clean and uncluttered in its delivery of your message.

As well, it will reaffirm your branding through all of its elements, including the images, fonts, and white space.

While the perfect design does not have to hard to master with these graphic design tips, but it never hurts to invite an expert into a project for their advice as well.

Interested in collaborating with a designer on your next project? Contact us today to learn more about our expert graphic design services.

Why are Logos Important for Small Business?

When you’re starting a small business, a logo may be the last thing on your list of priorities.

The truth is, a logo is much more than a symbol or image. It can convey so much to an audience with so little.

Creating an original logo can have an unexpected, positive impact on your business.

Read here to learn, “Why are logos important?”

Why Are Logos Important?

Simply put, logos are important because they convey a lot of information through a single image. And research has shown that visuals help us remember information better.

That means a logo can help your small business get a message across about who you are. They’re an aesthetically pleasing way to make an impression and even define your identity in the process.

Here are some of the reasons a logo is worth the investment.

Helps Establish Identity

As mentioned, logos communicate who your business is in a single image. A design packs a lot of information. It can show your style, personality, and brand identity.

For instance, a colorful logo may give off a playful, inviting vibe. Whereas a logo with darker colors may emphasize that you’re classy and professional. Whatever you want to communicate to your potential customer base, a logo can help accomplish.

First Impressions Matter

Just as in life, first impressions matter when it comes to business. You likely want your customers to be satisfied with your product or service. But you always want them to always remember you.

A memorable, well-designed logo will be memorable and intrigue your viewer. Anything that’s striking or interesting visually will draw a person in to want to learn more.

Sets You Apart

A logo won’t just define your business, it will set you apart from others. Small businesses compete with not only other small businesses but larger chains. A stand-out logo keeps an image in the minds of customers trying to make buying decisions.

Encourages Brand Loyalty

It’s well-known that logos help build brand loyalty. Think of what comes to mind when someone mentions Nike or Coca-Cola. A logo becomes synonymous with a company that people trust or are familiar with.

That’s why having a logo designed is so beneficial. People will begin to recognize your image and find comfort in that image.

Customers are more likely to be loyal to a business they know well than one they don’t.

Will Help Your Business Grow

Logos can help your small business grow in a big way. You can place a logo anywhere: on websites, posters, ads. They help you consistently put your message and company out there.

It’s a way to effectively expand your presence and keep yourself in the minds of your customers.

Read More

You may have asked yourself, “Why are logos important?” Or at least, why are they important enough to spend the money on designing? Now you know, a beautiful logo can help you communicate a message and leave an unforgettable mark.

To read more about branding and design, check out our blog.