The Importance of White Space in Graphic Design

The Importance of White Space in Graphic Design

You’ve slaved over writing your content. You’ve found terrific images to complement your work. But somehow, it all looks cluttered and hard to read. Why aren’t you done yet? It might be that something is still missing–and you want to keep it that way. What you need in your design is white space, the empty space surrounding your words and pictures. The use of white space in graphic design sets the readability and tone for your page, and creates lasting impressions.

What Is White Space?

White space is the area between design elements, or within individual design elements such as letters. White space does not actually have to be white, but can be part of a colored background as well. There are several types of white space:


Macro white space is the space between or around major elements of a page, such as the space to the sides of a column of text, or the space separating images.


Micro white space is the area between individual elements, such as the space between letters, words, or paragraphs. Micro space determines the readability of your text.


Active white space is used to create the structure of the page. It leads the user from one design element to another.


Passive white space includes the areas in between and around elements which do not actively guide the user, but contribute to the overall look and feeling of the design.

5 Reasons To Add White Space In Graphic Design

1. Declutter The Page

An advertisement or website with well-designed whitespace looks modern and clean, not cluttered. Picture how whitespace is used on the internet’s most popular webpage,

2. Direct The Reader’s Focus

You can use white space to lead the reader’s focus and emphasize features of your page. Add spacing between paragraphs to create a cleaner look, set a block of text by itself for emphasis, or arrange your photos so that each one stands out and the reader’s eyes can easily move between them.

3. Make Text More Legible

Think about micro white space when designing your text layout. Choosing the right font, the right letter spacing, and the right amount of space between paragraphs helps make your material easy to read.

4. Adapt For Small Screens

As people shift to mobile devices for their web browsing, it’s becoming even more important to use minimalism in web design. Reducing content and increasing whitespace on your website will help users read it on their phones.

5. Set Your Tone

The way you use whitespace in advertising sets the tone of your design and your product. Adding whitespace to your ad creates the impression of sophistication and luxury.

Create Your Final Document

When you’ve put a lot of work into creating your content, you want your reader to get as much out of it as possible. Adding white space takes your work from a draft to a finished, attractive product.

Let us show you how creating white space in your graphic design will make it more attractive, lead your readers to the right information, and set the tone you want your readers to take away. We’ll give your product a truly professional look.

Don’t DIY a Design: 5 Reasons You Should Outsource Graphic Designers

Should you DIY or outsource graphic designer?

It’s a common question among business owners, who often feel like it saves money to do things themselves.

Graphic design may seem simple, but creating professional-quality images is more complex. If you don’t have experience in the field, you may find it very time-consuming.

If you’re tempted to create your own graphic designs, consider these five reasons for outsourcing graphic design services.

1. Graphic Design Expertise

While there aren’t mandated minimum requirements, most graphic designers have at least a bachelor’s degree in the field. No matter what the educational background, they often have extensive hands-on experience designing graphics, either in paid positions, classes, or internships.

When you outsource your graphic design work, you get instant access to those years of graphic design schooling and experience. This allows you to get a high-quality design to present your company professionally.

Along with the expertise, you get access to design programs and tools the graphic designer uses. You don’t have to buy the graphic design software or templates yourself. The versions of software that graphic designers use are often professional-quality with robust tools to ensure great results. 

Graphic designers also stay on top of the latest design trends. That means your design work follows those trends, and you don’t have to stay on top of changes in the industry.

2. Time Savings

Are you struggling to get your design ideas to turn out on paper? Or maybe you’re completely stuck on what to do.

When you don’t do graphic design on a regular basis, it takes a lot longer to get the work done. You may spend time figuring out how to use graphic design software or get images into templates. 

An outsourced graphic designer can assess what you need and quickly pull it together into a professional design. You have your graphics quickly, and you’re free to do your normal work activities. When everyone sticks to their talents and skills, everything gets done more efficiently, which can mean growth for your business.

3. Money Savings

Spending money to pay a graphic designer to save money seems counterintuitive. But the cost of outsourcing is often a better value, especially compared to hiring a full-time graphic designer.

If you’re considering in-house graphic design, you’ll likely spend a lot more on the hiring process, salary, and benefits.

That full-time employee gets paid even if you don’t have enough graphic design work to keep them busy full time. When you outsource, you only pay the graphic designer for the specific work you need.

You also need less space in the office, which can save on overhead.

4. Consistent Branding

Why does consistent branding matter? When businesses are consistent with brand image across platforms, they can see up to a 23% increase in revenue.

A graphic designer understands how to not only combine design elements that work well together but also create consistency across all graphics created for your company. 

Even something as simple as color is important to branding. The choice of color can impact brand recognition by up to 80%.

5. Different Perspective

You have your vision for your company’s designs, but you can also get stuck in your own perspective. When you outsource, you get a fresh set of eyes on your company’s design needs. That could result in a much better design than you could create with your limited vision.

Outsource Graphic Designers

When you outsource graphic designers, you free up resources within your company. You also gain the insight and ideas of an expert in the field. It can end up saving you time and money with improved results.

Explore our creative service options if you’re ready to outsource graphic design and build a consistent, professional brand image for your company. 

The 6 Biggest Trends in Professional Graphic Design Styles to Try for a New 2020 Design

Design has the power to communicate ideas and influence your potential customers to make a buying decision. This year begins a brand new decade, which means that it’s a great time to assess the past decade and look to the future. It’s a thrilling time to be in the field of design, or even to just appreciate the creativity and influences of different 2020 design disciplines.

What are the 2020 design trends to look forward to? Read on to find out.

1. Typography Evolves

Typography has the power to influence people to experience an emotion. More designers are experimenting with typography

Expect to see bigger and bolder fonts that stand out. You should also expect to see more overlap in types. For example, you may come across a type that’s large and transparent over an image. On top of the transparent text is the additional text that isn’t transparent.

This overlapping text will be seen on websites and in other formats like magazine layouts.

2. Monochrome Color Filters

Designers have shifted over the past couple of years from using duotone in images to going for monochrome.

Monochrome color filters are used to simplify a look and to create unity in the design. Color unity can reinforce a brand’s image in the mind of the consumer.

3. Flowing Shapes and Lines

It’s incredibly important for your business to seem authentic and relatable.

Shapes and lines that flow can convey that your brand is approachable and relatable. That relatability is a way to establish trust. That can increase your sales.

4. Minimalist Websites

The real estate that websites can take up is getting smaller and smaller. More and more people access websites using their phones, and it’s forcing graphic designers to take a different approach to create a user experience on all devices.

The main approach is to use minimalism in website design. That’s using a less is more approach. You’ll see more whitespace, fewer images, and bold text that gets right to the point.

Minimalism is going to be the 2020 design trend for landing pages.

5. GIFs are Out. Animation is In

It’s easy to use GIFs in social media and branding. However, GIFs are so overused, that you can’t create a branded GIF that makes a lasting impression.

That’s forcing brands to think outside the box and get incredibly creative. They’re turning to branded animations. You can expect to see unique animations that will attempt to stand out in the crowded digital world.

6. Color Goes Punk

It’s more important than ever to stand out in a way that is unique. Brands and designers are turning to bright colors to do the job. No, we’re not talking 80s neon green.

One of the design trends of the year is to use bright pinks and purples to convey in various forms of design. Even though the Pantone Color of the Year is Classic Blue, designers are still going to maintain an edge by adding bright colors to the mix.

2020 Design Trends

There is no doubt that this is going to be an exciting year in the field of design. These 2020 design trends show that designers are trying to get creative to make an impact.

Do you want to know which 2020 design trends can work for you? Contact us today for a consultation.

The Graphic Design Trends and Styles You Should Be Using Right Now

Did you know that 94% of consumers will leave a website with poor graphic design? That is a staggering percentage of potential customers to lose for any business, but even harsher for small to medium-sized ones.

How can you keep these customers engaged with your content and online properties? The answer is modern, clean, and trendy graphic design.

When growing a business you need to stay on top of the latest graphic design ideas. Here are the graphic design styles and trends you should be using right now.

1. Asymmetrical Layouts

An asymmetrical layout trend in graphic design is making a breakthrough in 2019. These layouts break free from any traditional design grid and flow to their own beat.

Asymmetrical by definition is “having parts which fail to correspond to one another in shape, size, or arrangement; lacking symmetry.” These designs help to portray or evoke a movement or feeling in design that symmetrical layouts don’t exude.

You can still achieve balance in an asymmetrical design, and you should. It takes a careful layout and a creative eye to create compelling asymmetrical graphic design styles.

2. 3D Graphic Design Trends

If you think 3D is just for the movie theater then you need to think again. 3D is one of the hottest graphic design trends today. Consider toying with 3D designs and typography to achieve different moods.

A 3D design will help your product, brand, or ad pop out at your customer. Catching a customer’s eye can be difficult when scrolling through social media, flipping through direct mail or driving past storefronts.

The right graphic design professional can design 3D layouts and creative assets to accentuate your business in all the right ways. No 3D glasses required!

3. Warm Color Palettes

Warm color palettes are welcoming, modern, and sleek. A warm color palette can work with almost any business, product, or campaign.

Vintage hues elicit certain feelings of wistfulness and warmth. These color tones are often seen as timeless and professional. If these traits fit your brand, consider testing out a warm palette in your new graphic designs.

4. Minimalism Paired with Bold Color Choices

If warm hues aren’t your vibe, consider going the opposite direction with bold accent colors. Some businesses and products desire a pop of color to bring their brand to life. Try pairing a bold color with a minimalist design to tap into one of 2019’s graphic design trends.

Pairing a clean visual with a bright color can help you go a long way without the clutter. Less can be more when it comes to design, especially if the chosen colors speak for themselves.

Don’t be afraid to test out bold colors in your designs. Changing colors keep designs fresh and flexible.

Ready to Up Your Graphic Design Styles?

Is graphic design your passion? Probably not, but that’s okay! Enfuse is here with professionals to help. If you’re ready to revamp your business’s graphic design styles we are here to help. Contact us today.

Time for a Change: 4 Signs You Need a Logo Redesign

It takes just 10 seconds for someone to make up their mind about your brand.

If that’s all you get, you better make those 10 seconds count.

When potential customers see your logo for the first time, you need to make a lasting impression. An outdated logo can leave them thinking you’re outdated, too.

If you’re unsure if it’s time for an updated logo, we have you covered. Here are four signs it’s time for a logo redesign. With a new logo, you can make an impact that lasts with customers for a long time to come.

1. You’ve Grown Out of It

Companies change over time. You might add new products or services to your offerings or step into a new industry.

Your company logo should grow as you do. If your tagline, offerings, or even the company name has changed, it’s probably time for a logo redesign. 

2. It Breaks the Brand

According to this research, color increases brand recognition by up to 80 percent.

After a few years, you might decide to update your entire brand with new colors, fonts, and visuals. If your brand is using new visual elements, your logo deserves an update, too. 

Otherwise, your marketing materials will start to clash. Customers might even have a difficult time recognizing your company. 

The right combination of creative materials can help your entire corporate identity stand out. People are also more likely to recognize a brand that remains consistent across print and digital materials.

Instead of breaking the brand, a logo change can help your entire brand make an impact.

3. New Audiences Are At Play

If you’ve expanded your business, chances are you’re attracting new customers too. In fact, you might choose to target a new demographic.

A logo design can help you attract this new target audience. 

Your competition might change, too. If they’re up-to-date with the latest design trends, it can make your logo look behind the times. A logo refresh can tell clients you’re keeping up with the competition.

4. It’s Just Plain Old

If your logo was created in the 80s, a logo redesign can bring you into the 21st century. Otherwise, an old outdated logo tells customers your company hasn’t changed since the Internet was invented.

Design elements develop over time. Your old logo might not work well for a mobile-optimized website or social media platforms. With a logo refresh, you can make sure your logo appears crystal clear on any device.

Remember, this sends a sign to your competitors, too.

A new logo tells everyone you’re stepping forward, whether it’s with a new marketing strategy or fresh offerings.

4 Signs You’re Long Overdue for a Logo Redesign

Take a look at your logo. Then at this list. Now back at your logo.

If you can identify with any of these points, it’s time for a logo redesign… consider making a change. A new logo can help you attract customers with a brand that makes a lasting impact.

Ready to make a change?  Let’s get started with your new logo design today!

Web Wisdom: Don’t DIY – 3 Reasons to Hire a Custom Web Design Company

Wondering if a custom web design company is really necessary for your needs? Consider this.

When you order a pizza, do you look at the menu and pick the specific toppings you feel like? Or do you tell the waiter to pick toppings at random?

Obviously, you’d want the pizza that’s specifically designed with your personal preferences in mind.

Now, think of your website as a pizza. What kind of pizza are you serving your audience?

Is it the one they would order? Or is it not really their type?

These questions are to illustrate a point: DIY website templates are not made-to-order. They aren’t designed with your audience in mind.

It may function okay. But if you want your audience to keep coming back, you need a website that’s built just for them, a custom website.

Find out more about why you need a custom website below.

1. Personalized User Experience

A website template is a one-size-fits-all product geared toward as wide an audience as possible. By definition, it is not personal.

And chances are, your business or organization is the very opposite. You’re pushing your unique brand in your niche to your target audience. So, by definition, a generic template design is not for you.

But a custom website is intentionally crafted from scratch just for you. The designer will take into account all the things that are important to your organization when creating the design.

They’ll find out about your niche, your competition, your target audience, your goals, etc. Then they’ll come up with a design that’s optimized for your specific needs.

That means it’s optimized for your specific target audience, too. They’ll take your main target demographic into account and come up with a design that appeals most to them. Using their up-do-date design expertise, they’ll personally model the site organization and functions around meeting your target audience’s needs.

2. Better Performance

Here’s another stupid question: is it easier to hit a target by aiming at it or by closing your eyes and shooting at random? Obviously, you’ll have a better chance if you’re aiming.

For this same reason, you have better chances of reaching your target audience when you’re specifically trying to appeal to them. Surely, in all your other advertising efforts, you strive to create personalized ads that resonate with your intended audience.

Your website is the central hub of all your digital advertising campaigns. If it’s important to personalize ad campaigns, personalizing your website for your target audience is most important of all.

As we said before, template websites don’t do anything personally because they’re specifically designed no to. And as we also said, your custom web designer will craft a site that’s personalized just for you and your audience.

That means better success reaching your audience in search engine results and a better conversion rate. Your site will be better equipped for success in all the goals you need it to accomplish.

3. Better Support

Lastly, what happens if DIY your site starts glitching? Who do you call to fix a problem with your website?

The answer’s in the question. You’ll have to Do It Yourself.

Are you equipped to handle that responsibility? Because a professional web designer certainly is.

Most web designers will show you how to make updates to your site when necessary and offer ongoing support as well, in case site problems arise in the future.

But please don’t take our word for it. Make sure you check with the designer before you hire that this is, in fact, the case.

Hire a Custom Web Design Company For Your Site

If you spend $0 to create your website, you can expect to get what you pay for.

Hire the best for your website. Invest in a custom web design company.

Now read 3 Ways to Achieve a Higher Search Engine Placement.

Get Outta Here: Top Benefits of Outsourcing Graphic Design

Great brands have great visuals.

Do your visuals accurately communicate your brand?

Consumers are bombarded with advertisements and images, so it’s important that yours are unique enough to stand out.

These visuals are created by graphic designers. They are trained to communicate a message or present a brand visually with the use of color, illustrations, fonts, and layout.

It can be tempting to tackle this yourself, but you shouldn’t. Keep reading to learn why graphic design outsourcing is the way to go.

Benefits of Graphic Design Outsourcing

There are more than a few reasons you should outsource your graphic design projects. A professional design team can help increase efficiency, eliminate risk, save money, and relieve stress.

Relieve Stress

Don’t spend hours in front of a computer screen trying to determine the perfect color palette or find a stock image that will work for a particular design.

Quit guessing. Focus on what you specialize in and leave graphic design to the professionals. After all, they are trained for this type of work. 

Assigning your project to a skilled designer allows you to concentrate on providing the core products and services you are known for.


To produce your own graphics in-house, you would have to have top-quality computers and software. The programs alone can cause hundreds, so it may take a while to see any return on investment.

Plus, hiring an in-house designer will cost thousands of dollars per year. The average salary for a graphic designer is $43k. This might not be worth it if you are only requiring someone to be on hand for a few design projects per year.

With a marketing or advertising agency, you have the ability to shop around.

Outsourced designers are typically paid per project, which means they stay focused and are able to deliver great work. 

Less Risk

Designing graphics for businesses can be tricky. Don’t make assumptions when questioning whether or not your design practices are compliant.

If you don’t know what you’re doing, you should get caught accidentally plagiarizing another artist or breaking copyright laws.

Graphic design professionals are trained to look for these things. They have spent time studying the laws, are confident in their abilities, and will look out for you.

Increase Efficiency

If you try to create your own designs without experience, you will quickly discover that it won’t go well. There is a reason graphic designers spend years training for their profession.

Luckily, there are great graphic designers looking for work and will finish it professionally and efficiently. Outsourcing graphic design is a good idea for organizations that don’t have time to devote to figuring it out on their own.

Ready to Get Started?

Graphic design outsourcing can give your company the creative edge you’ve been missing.

A professional creative design team will work with you to make sure your corporate identity stands out. You want your brand to be memorable and unique – something that is becoming harder and harder to achieve.

Impressive graphic design makes a connection between the consumer and a brand. It’s emotional. We know how to make that connection.

Contact us to see examples of our work and discuss your next project. We look forward to working with you!

Why Enfuse is the Best in the Business to Handle Your Graphic Needs

You could lose a potential customer in only 15 seconds. Without grabbing a customer’s attention it may be hard to keep them from going to your competition. 

Great graphic design and marketing will not only help you stand out, but it also gives your company an edge and a way to make an impact on the market. You’ll need to find a great graphic design agency though so keep reading to get started.

Why You Need a Graphic Design Agency

There isn’t just one thing that a design agency can do for you and your business. Don’t think that it’s just about a pretty website, it’s also about establishing a memorable image for your brand.

It Starts with a Logo

Think of some of the biggest companies in the world. What came into your head first? Was it an iconic logo?

Logos give your brand the recognition that you need to stay ahead. Graphic design agencies such as Enfuse can help you make a company logo that you’ll love. 

Your Company Message

If your design doesn’t match your offerings, potential clients may skip right over your website or business when searching. Your logo and even your company name are very important in grabbing clients.

Solid graphic design can make it clear to potential customers exactly what it is you offer. Instead of design that is flashy but unclear, a graphic design company can make you a great aesthetic that also gets your message across immediately. 

Keep Their Attention

Readability is very important, especially in digital marketing and printed products like brochures and billboard advertisements. 

If your website is clumsy, your clients may find it frustrating to look through your services and decide to hire you. Graphic design doesn’t just focus on logos and colors, it also helps you achieve the scientifically proven method to keep customers on your site and reading.

Pick the Best

There are a few steps to picking the right company to help you. You’re going to want to do your research before you dive in.

Enfuse is one of the best in the field and you can check out their work to find out why. 

You’ll also want to have a clear idea of what you want to accomplish. Get your ideas organized so your graphic designers can deliver exactly what you want.

Don’t Ever Stop

Trends in graphic design are constantly evolving and changing. A great site and design now may look dated in just a year or less. The advantage of hiring a great company is that they can help your company change with the times and keep your design fresh and exciting. 

Data and SEO are services that some graphic designers offer, helping you stay ahead and know exactly what’s working and what isn’t.

Go with Graphics

Be excited because this is the start of the next journey for your company. Whether you’re starting a new business or looking to inject some new life into your existing business, a great graphic design agency can change your life. 

If you’re in the hunt for an agency, check out one of the best in the business right here. 

4 Simple Graphic Design Tips for a Flawless Design

Are you looking to design the perfect branding image or marketing media for your business?

Whether you are looking to launch a new social media campaign or create a new logo for the company, some basic graphic design tips can come in handy.

Even if you decide a professional designer is the best option, it can help to understand a few basic principles before moving forward.

These tips can also guide you as you undercover what might resonate best with your target audience, and trends that have worked in the past.

Graphic design skills may be learned over time, but a few pointers also will benefit you greatly in the beginning stages.

Read on to learn four key graphic design tips for your next big design project.

The Top Four Graphic Design Tips

Designing marketing materials doesn’t have to be a long and arduous ordeal, regardless of who is doing the work.

With the abundance of tools and knowledge available online, almost anyone can grasp the basics of design.

Check out these four tips and you will go advance from the amateur phase in no time.

1. Follow Triple C’s

The three principles of graphic design are that the media should be clean, crisp, and clear.

There is little benefit to creating something that people will struggle to read or understand. 

Clear fonts and typefaces are your friends, and while it can be tempting to have a unique design, don’t sacrifice its clarity in the process.

2. Add Contrast

Contrast is the best way to maintain an interesting design without having to overcomplicate it or violate the three C’s.

For more contrast, adjust the brightness, especially in the background rather than the foreground.

This helps bring attention to the words and helps the overall design look more clear as it stands out.

3. Use Fonts Wisely

The font you choose can impact how the viewer will feel. Typically, rounder lettering is more appealing to readers.

Hard-edges will usually come off as bolder and stronger. Therefore, the ultimate message you are sending should greatly impact the typeface you choose.

4. Don’t Underestimate White Space 

Many new designers are afraid of unused space, and they look at it as a waste. However, it is far from that.

White space ultimately directs the viewer’s attention to what really matters, rather than unnecessary design elements.

The last thing you want is for the audience to be so distracted by components of the design that they never get the target message. 

Think of white space as a positive, as it allows the design the space to breathe, and look uncluttered.

Create the Best Final Design

Overall, creating the perfect design for your purpose will, in turn, benefit your bottom line.

The message of any final product should be loud and clear, and it should be clean and uncluttered in its delivery of your message.

As well, it will reaffirm your branding through all of its elements, including the images, fonts, and white space.

While the perfect design does not have to hard to master with these graphic design tips, but it never hurts to invite an expert into a project for their advice as well.

Interested in collaborating with a designer on your next project? Contact us today to learn more about our expert graphic design services.

Why are Logos Important for Small Business?

When you’re starting a small business, a logo may be the last thing on your list of priorities.

The truth is, a logo is much more than a symbol or image. It can convey so much to an audience with so little.

Creating an original logo can have an unexpected, positive impact on your business.

Read here to learn, “Why are logos important?”

Why Are Logos Important?

Simply put, logos are important because they convey a lot of information through a single image. And research has shown that visuals help us remember information better.

That means a logo can help your small business get a message across about who you are. They’re an aesthetically pleasing way to make an impression and even define your identity in the process.

Here are some of the reasons a logo is worth the investment.

Helps Establish Identity

As mentioned, logos communicate who your business is in a single image. A design packs a lot of information. It can show your style, personality, and brand identity.

For instance, a colorful logo may give off a playful, inviting vibe. Whereas a logo with darker colors may emphasize that you’re classy and professional. Whatever you want to communicate to your potential customer base, a logo can help accomplish.

First Impressions Matter

Just as in life, first impressions matter when it comes to business. You likely want your customers to be satisfied with your product or service. But you always want them to always remember you.

A memorable, well-designed logo will be memorable and intrigue your viewer. Anything that’s striking or interesting visually will draw a person in to want to learn more.

Sets You Apart

A logo won’t just define your business, it will set you apart from others. Small businesses compete with not only other small businesses but larger chains. A stand-out logo keeps an image in the minds of customers trying to make buying decisions.

Encourages Brand Loyalty

It’s well-known that logos help build brand loyalty. Think of what comes to mind when someone mentions Nike or Coca-Cola. A logo becomes synonymous with a company that people trust or are familiar with.

That’s why having a logo designed is so beneficial. People will begin to recognize your image and find comfort in that image.

Customers are more likely to be loyal to a business they know well than one they don’t.

Will Help Your Business Grow

Logos can help your small business grow in a big way. You can place a logo anywhere: on websites, posters, ads. They help you consistently put your message and company out there.

It’s a way to effectively expand your presence and keep yourself in the minds of your customers.

Read More

You may have asked yourself, “Why are logos important?” Or at least, why are they important enough to spend the money on designing? Now you know, a beautiful logo can help you communicate a message and leave an unforgettable mark.

To read more about branding and design, check out our blog.