fbpx

3 Reasons to Outsource Link Building for Your Marketing Campaign

Author: Mario Diaz

3 Reasons to Outsource Link Building for Your Marketing Campaign

Posted on by Mario Diaz

When performing a Google search, 28.5% of people will click the first link. With each result going down the page, this percentage drops significantly.

SEO is more important to businesses today than ever before. It’s vital to establish a strong online presence if you want to keep up with the competition.

Link building is a key part of this and it can be quite complicated. To make things easier, you can outsource your link building to a third-party company.

Let’s look at some of the key benefits of outsourcing your link building.

1. It Saves Time

In any business, time is one of the most valuable resources available, and being able to save it is always a good thing. Link building may not seem like the most labor-intensive digital marketing task, but it can take quite some time to get it done right.

You might want to run a project that involves building a set amount of links in a month. Each link can take several hours (sometimes upwards of 10), so depending on how many you want to build, it may not even be possible for a single hire working full-time.

Companies that offer professional marketing services are not only experts at building links, but their services are scalable. As such, they can vary the manpower they dedicate to your projects to ensure you always have what you need.

2. It’s More Cost-Efficient

SEO content can be very cost-effective and is one of the best ways to increase organic traffic to your site. However, how you approach different tasks will determine how cost-efficient it is.

It may seem more logical that it’s cheaper to keep link building in-house. While it will cost you less, it won’t help you generate profits in the same way.

Professional marketing agencies have the expertise to ensure your link building is done well and they benefit from economies of scale. On top of this, it’s a tax-deductible expense and you won’t need to worry about payroll taxes. You can then use the saved funds in other important areas.

3. You’ll Get Better Results

Ultimately, the most important aspect of link building is the results it generates. There’s no point in putting in work if you don’t get anything from it.

Most businesses won’t have employees with the right skills and experience to handle the link building process effectively. Digital marketing agencies, however, specialize in this. They can also cater specifically to your business and industry to ensure you can keep up with your competitors.

The same applies to any other services you may require. The most effective marketing services will always come from trained professionals.

Outsource Your Link Building

You can reap a range of benefits if you outsource your link building to a professional company. They can save you both time and money while delivering superior results.

Enfuse is a full-service web development and digital marketing company that has been providing industry-leading services for over 25 years. Take a look at our search engine optimization page to find out more about what we can do for your business.

Posted in SEO

3 Reasons to Invest In Custom Web Application Development Services

Posted on by Mario Diaz

If you want to beat the competition, you need a strong online presence. If you want to really stand out from the rest, you might consider custom web application development. Custom web applications are tailored solutions to help boost efficiency, engagement, and competitiveness.

Still not convinced? This article will highlight three of the most compelling reasons why custom application development should be a priority for your company.

Custom Solutions to Suit Your Needs

While it might seem cheaper and more straightforward to simply rely on off-the-shelf software, these solutions don’t account for your unique challenges and requirements. For example, software intended for a general business audience often has a complex user interface. 

This is undesirable because it makes the software more difficult to use for staff and customers alike. If an application doesn’t feel intuitive to use, customers may get frustrated and take their business elsewhere. On the other hand, an interface designed for your company from the ground up can be simple and optimized, resulting in greater satisfaction and engagement.

Cost-Effective in the Long Term

While it may seem like an off-the-shelf solution is cheaper than creating an application, this may not be true in the long run. While new web applications are certainly more costly initially, there are fewer long-term expenses.

For example, if you use regular commercial software, you’ll need to pay for license renewals, subscriptions, and new software versions. Sometimes, software updates break company workflow, and you need to spend time and money setting things right.

On the other hand, a bespoke solution means you can avoid the majority of these hidden costs.

Improved Security and Legal Compliance

The final reason you might think about a custom solution is improved security and legal compliance. Cybercriminals are a serious threat to your organization, and one of their favorite attack methods is app exploitation.

Cybercriminals are always looking for apps with serious yet unknown security flaws they can exploit to their advantage. Generally, criminals look for flaws in the most widely available app solutions.

A custom web app means you’re much safer from these critical exploits. A web app that’s built from the ground up for your company has unique code, meaning the exploits that work on widely available apps won’t work on yours.

Another advantage of this custom programming is greater control over sensitive data. It’s much easier to comply with regional data protection regulations with a custom app, as you have comprehensive control over how the app handles data.

You Need a Custom Web Application Development Team

Investing in a custom web application creation lets businesses craft optimized solutions for unique needs. Custom apps are also cost-effective in the long run, and boost security and compliance standards. When creating an application, it usually makes sense to work with professional web application services.

Enfuse is a full-service web development and digital marketing company with all the necessary experience to make your vision a reality. Contact us today, and we’ll guide you through every step in your custom web application development journey.

Engage Your Audience with These Interactive Social Media Posts!

Posted on by Mario Diaz

Over 5 billion people are on social media for an average of over 2 hours per day.

If you’ve got a small business, engaging with your audience on social media is a must. This is how you build lasting relationships with followers to turn them into lasting customers. It’s also how you find new leads that you can turn into customers later on.

So, how do you boost engagement on social media?

In today’s post, we’ll give you some inspiration for interactive social media posts that’ ‘ll engage your audience. Keep reading and you’ll always have a quick way to get through to your followers.

Instagram Polls

Instagram polls take under a minute to create but will generate hours of engagement for your marketing team. Asking your followers a simple question, whether it be their opinion of your content or their favorite foods, polls can tell you a lot about your audience.

Getting to know your audience is integral to your ability to create the most effective marketing campaigns. It’s easy to get followers to click on one of the poll options, then you get valuable engagement and even more valuable information.

Giveaways

Everyone likes getting free stuff. Holding giveaway contests with posts on Facebook, Instagram, and X will stir your audience into a frenzy. These types of posts will help your social media algorithm-the more people who participate, the more attention your post will get.

The easiest way to get more attention on your giveaway is to ask your current followers to tag a friend in the comments for a chance to win. As more and more people comment, your giveaway will receive more and more attention.

Live Q&A

Going live on social media is a great way to interact more directly with your followers. The problem that many social media users have is that they don’t have a great content plan for entertaining their followers when they go live.

When you go live for a Q&A, however, you let your audience create the content for you. In a post, let your followers know that you’re going to do a Q&A in a few days so that they can be ready and come up with some questions. All you need to do after that is go live and answer them.

You’re always trying to get to know your audience, but this is a great way to let them get to know you. As a result, they’ll feel like they understand you a bit better, which will increase brand loyalty.

Interactive Social Media Posts for the Win

These are a few of the many interactive social media posts you can use to your advantage. Whether it’s interactive games or a simple Q&A, there’s so much you can do to increase social media engagement. In turn, you’ll turn followers into loyal brand enthusiasts and customers.

If you need help with your social media or other digital marketing tactics, hiring a great advertising firm is the solution. Contact Enfuse Creative Design for help with everything from web design and social media to SEO and review management.

5 Benefits of SEO Packages for Small Business Marketing

Posted on by Mario Diaz

Does your website appear on the second page of results? The third?

If it’s not on the first page, you’ll lose the chance to generate traffic. In fact, only 0.63% of searches end with clicks on the second page.

With search engine optimization (SEO), you can improve your rankings to reach new customers. Not convinced you need SEO packages for small business marketing? Read on to discover the benefits of professional SEO services first!

1. Generate Brand Awareness

Consumers will never realize your brand exists if you don’t appear on the first page of search results. Instead, they’ll click on a link to one of your competitors’ websites. SEO digital marketing can boost your rankings to the top of the first page.

Each time consumers see your brand as a result, brand awareness will grow. You can appear for multiple search queries using SEO. Each time you appear, awareness will develop into brand recognition. 

Over time, your brand will linger in the consumer’s mind. When they need your offerings in the future, they’ll recall visiting your site. They may choose your business directly instead of researching other options. 

2. Attract Quality Website Traffic

A traditional small business marketing campaign doesn’t always direct consumers to your website. If they’re on the go, they may forget they saw your flyer or billboard. Small business marketing with SEO can boost website traffic.

You can create blog content to appear for a range of search queries. As consumers use these queries during searches, your content will appear. Companies that publish blogs generate 55% more traffic and have 434% more indexed pages than others. 

3. Generate Quality Leads

The more often you appear as a result, the more traffic you’ll generate. Generating more website traffic gives you the chance to generate more leads.

Create informative blog posts that demonstrate your experience and expertise. Consumers will grow to trust your brand. They may decide to convert, allowing you to generate more business. 

4. Get Ahead of Competitors

A large corporation will have an easy time stealing your customers if you have a small budget. SEO services can level the playing field in ways other types of marketing can’t.

SEO is an organic strategy. You can’t pay to improve your rankings. Ranking ahead of competitors will ensure you reach customers first. 

5. Improve Other Types of Marketing

A strong SEO strategy can support other types of marketing. For example, directing more traffic to your site will strengthen your content marketing strategy. You’ll generate more leads while improving your ROI.

Invest in SEO Packages for Small Business Marketing

SEO is an essential part of any digital marketing strategy. Look into SEO packages for small business marketing. By partnering with an experienced digital marketing agency, you can boost your SEO rankings in no time.

Want help developing your small business marketing campaign? Our team at Enfuse is well-versed in everything web. We’ve delivered results to our clients since 1997. 

We’ll listen to what you want and help you develop a roadmap to accomplish it. Ready to drive more traffic to your website? Request our SEO services today!

Posted in SEO

How to Master the Art of Branding Emotions

Posted on by Mario Diaz

There’s a reason why experts say without brand awareness there’s no way a business can achieve sustainable growth. Branding isn’t just about simple recognition and recall. It’s often about associating a particular emotion with a product, service, or business.

Whether positive or negative, emotions can be powerful guiding voices in a buying decision. Unfortunately, learning how to appropriately implement branding emotions into your marketing plan can be easier said than done. That’s why we made this guide.

In it, we’ll help you learn more about the concept of emotional branding. Then, we’ll give you some strategies for incorporating them into your marketing strategy.

What Are Branding Emotions?

Branding emotions refer to emotions that are evoked by marketing that create a closer relationship between the customer and a company’s brand. Typically, these are a wide range of positive emotions.

For example, your marketing might provoke joy, arousal, or excitement about the idea of your product or service. It can also rely on more complicated emotions like nostalgia. Not all branding emotions are positive. Another example, some marketing might present a problem that results in sadness.

However, the brand is there to make everything better. Or they might create a scary situation that makes people feel fear. Then the brand comes in to solve the problems created by this emotion.

Emotions influence decision-making. Studies often draw a clear line between our emotions and the decisions we make when online.

If done right, emotional branding has the potential to affect the subconscious mind of your consumers and create a lasting connection with your brand personality.

How Do You Elicit Emotions With Your Branding

One of the most popular ways to evoke emotions is through storytelling. The best way to implement storytelling typically depends on your business and the product or service you’re trying to sell.

Another way is through careful copywriting techniques or evocative images. We recommend sitting down and brainstorming some of the emotions that typically arise when you think about your product or service.

Work With a Professional to Master Emotional Branding

You might be tempted to try and save some money by trying to create branding emotions on your own. However, we recommend fighting this instinct.

If you don’t have the proper education or experience, it can be a challenge to create these emotions. This can lead to a serious waste of time. In some cases, it can even blow up in your face.

For example, you might try to use a sensitive subject to elicit emotions. If not handled correctly, you might offend your customers, which can cause you to lose business.

Instead, we recommend reaching out to marketing professionals with a proven track record of dealing with branding emotions.

Need Help With Your Marketing? Contact Enfuse Creative Design

We hope this guide helped you learn more about how to go about branding emotions. Here at Enfuse Creative Design, we’ve seen a lot of marketing trends come and go since our inception back in 1997.

However, throughout all the gimmicky trends, emotional branding remains one of the most effective ways to appeal to consumers.

So if you’re ready to improve awareness around your brand, get in touch with us today to learn more about how we can help.

How to Create a High Converting Inbound Marketing Funnel

Posted on by Mario Diaz

When it comes to online marketing, businesses are always trying new ways to connect with people and turn them into loyal customers. But how is this possible with so many different things fighting for everybody’s attention?

One powerful strategy is the inbound marketing funnel. It’s like a map that takes strangers and turns them into fans by guiding them through a well-thought-out journey. 

Keep reading to learn how to create a high-converting inbound marketing funnel. 

Understand Your Audience

To create a successful marketing funnel, you first need to know your audience well. Start by making detailed profiles called buyer personas that represent your ideal customers.

These profiles should include more than just basic info. Also include things like what they like, what challenges they face, and how they behave online.

Do some market research to determine where your audience hangs out online and what kind of content they enjoy. Knowing their needs and problems will help you tailor your content to what matters most to them. Keep updating these profiles as you get feedback and notice changes in trends. 

Publish Engaging Content

Making content that grabs your audience’s attention is an essential part of a successful inbound marketing funnel. All of your content should work together for one central goal: helping to move your audience through the funnel closer to conversion.

Start by creating blog posts that answer your audience’s questions and show your brand as an expert in your field. Next, share a mix of helpful, entertaining, and eye-catching content on different platforms to connect with prospects.

To attract potential leads, create offers that pique interest, like e-books, webinars, or downloadable resources. These lead magnets should give real value and open the door for a deeper connection with your audience. Writing content that speaks directly to what your audience cares about is a key part of guiding them through the inbound marketing funnel.

Create a User-Friendly Website

Making a website that’s easy for people to use is critical for a successful inbound marketing funnel. The way your website looks and works can affect whether visitors stick around or leave.

Organize the menu in a clear and easy-to-understand way and add buttons that tell visitors what to do next. Make sure your website looks good and works well on phones and tablets since a lot of people use these devices to browse. Also, be sure that website speed moves quickly to keep visitors on your site longer.

Capture Leads With Landing Pages

Landing pages are like online doorways for potential customers. These pages should look good, have persuasive writing, and clear buttons that tell visitors what to do next. Offering visitors something valuable makes it easy for them to share their info and move forward in your marketing funnel.

Leverage an Inbound Marketing Funnel to Propel Your Business Forward

Using an inbound marketing funnel is a great strategy for growing your business. It allows potential customers to connect with you by taking their own personal journey. Remember, building a great funnel is an ongoing process of learning and improving.

Are you looking to add a sleek, optimized website to your marketing funnel? At Enfuse, we have experience with helping businesses take their online presence to the next level. Contact us today to learn how to get started on a project.

5 Signs Your Business Needs to Invest In WordPress Security Services

Posted on by Mario Diaz

Did you know that hackers breach an average of 30,000 websites daily? If you don’t have website security, you can’t protect your business or your customers.

Without the right security strategy, you could end up with a bad reputation and money-losing business.

You should hire WordPress security services to keep your website secure. These five signs indicate that you have been hacked and need security sooner rather than later.

1. Your Homepage Is Different

Homepage changes are an obvious sign that you might have a security issue.

Run a thorough check on your homepage often. If you visit your website but don’t pay attention to the homepage, you might have a problem without knowing.

Some hackers troll a website by only changing the homepage. You can restore a homepage fast using a backup file. WordPress has a backup plugin you can add to your website.

2. Website Performance Has Dropped

Your business website can feel sluggish when there is something wrong with it. You might experience slowdowns on your site from brute force attacks or malicious scripts using your server resources.

There are other reasons your website performance could drop. If you are regularly securing your website, a drop in performance could be a completely unrelated problem.

3. Website Contains Malicious or Spam Ads

There is a good chance your website is compromised if visitors see popups. The goal of the attack is to drive traffic away from your website and draw visitors into click fraud.

You might not be able to see these ads as popup hacks might be invisible to website owners.

Your view of popups can be limited if you use an ad blocker extension in your browser. If people are complaining about popups you can’t see, this might be your problem.

4. Unexpected New Users

If your website has unexpected registrations of new admins, a hacker might be behind this. A compromised user allows an attacker to create a new admin user.

With admin privileges, hackers can cause major site damage. Without professional website security services, you won’t be able to remove new users and patch the plugin.

5. Removal of Admin Users

On the other end of the spectrum, admin users might be removed by a hacker. If you can’t log in to your website after a password reset, it’s a serious sign of an infection.

Some WordPress features get disabled with the removal of admin users. WordPress security services can help you prevent this problem and solve it when it happens.

Invest in WordPress Security Services Today

There are many reasons to invest in WordPress security services. Most importantly, you’ll need these services to keep your site secure.

If you come across any of the problems listed in this guide, you might already have a security issue. It’s important to hire WordPress security services immediately.

Enfuse is a full-service web development company well-versed in websites and website security. Since 1997, we’ve been helping clients put together a roadmap to success.

Contact us today to get your security needs taken care of.

Unlock the Secrets of CRO: Conversion Rate Optimization Best Practices

Posted on by Mario Diaz

When most of us try to grow our online business, we first focus on traffic. After all, more traffic equals more sales, right? While that might be true, it’s missing an easier option. You could get more sales without making any improvements to your traffic numbers. Read on to find out how. We’ll reveal the conversion rate optimization best practices that will help you boost your sales.

What Is Conversion Rate Optimisation?

Your conversion rate is a simple score. It tells you the percentage of visitors who took action when interacting with your digital marketing.

Conversion rate optimization is doing this well and improving this score. By doing so, you can win more customers for the same effort it takes to attract that person to your website or ad.

CRO and Audience Research

A crucial step in optimizing your conversion rate happens early in your marketing plan. To convert visitors, you need to understand who visits your website. That begins with research to identify your target audience.

The more you know about your audience, their needs, desires, and behaviors, the easier it is to create marketing material that will attract – and convert – them.

Factors That Boost Your Website Conversion Rate

You can make plenty of small changes to help improve your conversion rate on your website. These are the basics of website optimization.

Make your website fast to load and user-friendly. And add conversion-focused copy. Add a bold, noticeable call-to-action, but keep the page simple so you move people towards taking that action.

A CRO Marketing Strategy Depends on Split Testing

Split testing is also known as A/B testing. It involves running two pages simultaneously to see which one performs the best. It takes the guesswork out of optimization.

You can run as many tests as you like, and each iteration will provide pointers to a better-optimized page. Testing tools are a valuable investment for this reason.

The Importance of Metrics

Conversion rate is all about data. So, you need to measure what’s happening with your marketing.

It means having analytics tools, so you have a wealth of metrics to hand. That data will provide a clear picture of your conversion rate and guide you toward optimizing it.

Key metrics about website user experience include your conversion rate, click-through rate, and traffic numbers. You may also gather other relevant information like cost per acquisition and return on investment.

Pitfalls to Avoid

When optimizing your website, avoid a few common mistakes.

First, don’t make website design decisions based on your design preferences. Go on the data instead and steer your design to what’s getting results.

Second, don’t drop your testing regime once you’ve started to see results. That’s the time to keep going, as you could continue to see further improvements.

Lastly, don’t try everything at once. The key to getting your conversion rate high is through incremental changes.

Conversion Rate Optimization Best Practices: Boosting Your Sales

Conversion rate optimization best practices need not be overcomplicated. While there may be advanced and clever tricks you can do for CRO, start with the basic tips outlined in this guide.

For more help getting exceptional conversions on your website, get in touch with our marketing experts at Enfuse.

Posted in SEO

The Power of Persuasion: How Creative Copywriting Can Transform Your Marketing Strategy

Posted on by Mario Diaz

Imagine you were promoting your business’s products at a conference. The person you speak to says they’ll give you seven seconds to make your pitch.

It sounds harsh, doesn’t it? Unrealistic, almost. But that’s the challenge for businesses working in the digital space. Seven seconds is the time you have to capture your visitor’s attention.

So how do you do that? The answer lies in creative copywriting. Read on to learn more.

Creative Copywriting and the Link to Digital Marketing

Creative copywriting is a purposeful and artful method for improving digital marketing.

It’s all about writing content that connects with the target customer. It’s there to do more than describe a product; it persuades and inspires.

There are many techniques a writer can use to get the most effective copywriting, like storytelling or using vivid imagery. But when copywriting is powerful, it can significantly boost an online business.

It will improve conversion rates on websites, ads, or social media.

The Key Ingredients to Persuasive Marketing Copy

Exceptional copy always has a unique element that provides that bit of magic. Nevertheless, there are a few things you’ll find in common.

The first is conciseness. Browse the landing pages of the top brands for a good illustration of this in action. The most effective headlines are short, precise, and bold.

Clarity is also essential to all copywriting strategies. Any marketing copy must connect with the audience and be easy to understand. So you won’t find jargon or lengthy prose.

Finally, copywriting is about closing the sale. So, it always involves finishing with a strong call to action. 

Buyer Decision Making and Emotional Copywriting

Experienced copywriters also understand the importance of using emotions in their writing.

A customer makes decisions with their heart first and head second. Copywriting techniques need to make that emotional connection. Before a copywriter can create a single headline, they must do some research.

They’ll want to learn about the consumer’s needs and pain points. This will help the marketing copy tap into the customer’s deepest desires, persuading them to hit that buy button. 

Copywriting and the Importance of Your Brand’s Voice

It’s vital to show some personality in your copywriting. Otherwise, a sales page can seem generic. That’s something customers will spot. It will stop them from making a deeper emotional connection with your business.

So, the best marketing copy begins by establishing the voice.

The brand’s voice must be so distinct that it’s easy to spot on social media or ads without seeing the company logo. It must have some uniqueness and authenticity that helps set it apart.

Establishing a strong brand voice will help build loyalty with your customers. That voice will resonate with them. They’ll feel like they are buying from a friend rather than a corporation.

Creative Copywriting: the Most Powerful Way to Sell

When you’ve created a beautiful online presence and crafted a winning marketing strategy, it’s time to make that sing. Creative copywriting is fundamental; mastering this skill will help your business thrive. 

Our marketing and creative services can help bring your ideas to life. Contact our team at Enfuse Creative Design to chat about your project. 

Easy Ways to Leverage the Pull and Power of Educational Marketing

Posted on by Mario Diaz

70% of B2C and 73% of B2B marketers use content as part of their marketing strategies. Educational content is among the most useful types of content.

When creating blog articles, videos, and other types of content, taking steps to educate customers is invaluable. Educational content can attract new visitors to your website while building trust and providing value to them first. At the same time, it can show them exactly why your products and services are needed. 

Below we’ll show you how easy it can be to leverage the pull and power of educational marketing.

Why Create Educational Content?

A key part of a great content marketing strategy, educational content is content that provides value to your target audience by educating them. Educational content can be used to teach your audience about your industry, your products, or other related topics.

By creating educational content, you’ll provide value upfront. You’ll create a positive brand experience. You’ll only push for a sale later on.

Educational blog posts, videos, podcasts, infographics, and other types of content can help your audience see you as an expert in your industry. They’ll also learn about your products in an unintimidating way.

How to Start Using Educational Marketing

To make the most of educational marketing, there are some things to remember. Here’s what you should consider:

Choose the Right Topics

First, you’ll want to decide what you would like to educate your customers about.

Discussing industry trends and news or educating your customers on the fundamentals of your industry can be good places to start. You may also want to educate customers on how to solve specific problems or how your products work.

Understand Buyer Stages

Some people who land on your blog or watch a video will be brand new to the industry and won’t know the type of product they need. Others will already have an idea of what they’re looking for.

You should have an idea of the type of person you’re aiming to reach with any content you create. Consider creating content for people in various stages of the buying process.

Show Your Research

When creating educational content, back up the information you provide as much as possible.

Although you should be positioning yourself as an expert in your industry, you should also add statistics, link to authority websites, and provide sources. Providing well-researched and factual content will do the best job of educating your target audience.

Make It Readable

Carefully consider the formatting that you use when creating educational content. Unlike academic papers and technical reports, you should usually aim to use plain language when writing blog posts or creating other types of content.

Also, use easy-to-read formatting. You may want to break up paragraphs every few sentences and use bullet points and subheadings to make your blog content easier to digest.

Using Educational Marketing

To win over customers online, consider using educational marketing content. Educational marketing can provide a lot of value to your target audience while introducing them to your business at the same time.

If you need help with your marketing strategy, consider working with Enfuse. Since our inception in 1997, we have been delivering results and building long-lasting relationships with our clients.

Ready to start a project? Contact us today to learn more about how we can help.