A study by Microsoft found that people lose attention after 8 seconds—shorter than a goldfish, who loses attention after 9 seconds. It can be hard to market towards people when you have such a short window of time to grab their attention and keep it. What content marketing tips will captivate your audience and keep them coming back?
There are plenty of content marketing guides out there that can get you started, but they can be pretty dense.
Don’t worry though—we’ve got you covered! Read below to check out our easy-to-read list of 5 of the best content marketing tips!
The Five Best Content Marketing Tips
The way you market your content can make or break your brand. With these 5 tips, you can take your content to the next level!
1. Review Your Analytics
Whether you are posting on YouTube or Facebook, it’s important to review your analytics page. Watching how numbers differ from post to post can give you a good idea of what content performs well on your accounts and what you should refrain from posting in the future.
By analyzing numbers, you’ll also learn which of your platforms is most profitable and viewed. If you’re advertising a product more on Facebook but your Instagram has more followers, you’re doing yourself a disservice!
2. Collaborate with Other Creators
One of the best ways to expand your audience is by collaborating with other creators or brands. Not only will you be showing off the fact that your brand is worth the time of other content creators, but your audience will grow as their followers view the joint content!
3. Be Consistent
One thing that really can throw your marketing off is inconsistency. Maintaining consistency is one of the most valuable content marketing tips. You want to have a similar voice whether it’s on your blog or your Twitter account. If you have a large marketing team, make sure you are clear about the voice you are going for.
Deciding what your main goals and talking points should be early on will make this easier. Returning to the same points every post or two can help you maintain consistency.
Your posting schedule should also be consistent. Don’t post a new YouTube video every Tuesday for 3 months straight only to take a month-long hiatus! Your content viewers will lose interest if you’re not consistent with when and how often you post.
4. Know Your Audience
Many brands post content aimlessly and wonder why they can’t retain an audience. Once you build up a bit of a following, analyze the major demographics. Once you know who your audience is, you can modify your content to suit them more.
This is also useful in determining where you should focus your content posts. Does your audience reside mostly on Instagram or Facebook? If a certain platform or type of content isn’t drawing in new viewers or clients, cut it from your agenda.
5. Optimize Your Content
Learning what keywords will bring up your rank in Google’s algorithm is key to making your content reach as many people as possible. Optimizing your content is one of the smartest things you can do to bring in traffic!
If you’ve already done as much as you feel you can with keywords, focus more on semantic search. What information is your audience searching for? Target your content on those questions or phrases.
Applying Marketing Strategies
By applying these content marketing tips, you can elevate your content to the next level. Even making little tweaks to your content, like changing the tone of voice in a caption or what time of day you post it, can completely change the way that it’s received.
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