3 Benefits of Infographics That Will Capture Your Audience

3 Benefits of Infographics That Will Capture Your Audience

As many as 65% of B2B marketers use infographics for their content marketing strategy. Many make it a key part of their strategies. Why is this?

The main role of infographics is to present data. Simply speaking, it’s used to compile data into one image using visuals.

However, we already have many ways of presenting data. What makes it stand out that marketers still use it?

Are infographics useful? What are the benefits of infographics? Keep on reading to know more about the infographic benefits below.

1. Captures Attention

Pictures and colors do more in capturing the attention of your viewers and retaining it than plain text. Remember, you’re competing with thousands of other content, especially on social media. What can make your audience stop scrolling?

Eye-catching content is what you need when you only have a fraction of a second to make an impression. You have to compete using visuals that will attract them. Posts with plain text won’t do; big walls of text might even bore the readers in an instant.

When you do it right, infographics can urge your audience to learn more. In a noisy space like social media, you need every weapon in your arsenal to grab attention and keep it.

2. Easy to Digest

Aside from the pretty colors, another reason why infographics can retain the attention of the audience is that it’s easy to digest. In infographics vs text, this is another area where the former wins.

Humans process visual media 60,000 times faster than text. This is why we tend to favor data presented using graphics.

Infographics arrange and compare data in a way that’s easier to understand. Bar graphs, for example, place the data side by side. In a single glance, you can tell the relationship of each data.

This type of content also provides context for the data presented in other mediums. As such, it’s also a good accompaniment to the text.

3. Shareable

One of the best benefits of infographics is that it’s shareable. This is a great characteristic for content, as you need it to reach as big an audience as possible.

On social media, your post can reach the friends and friends of friends of your followers when they share it on their timeline. Even if it’s on a blog post on your website, your audience can still share it on social media with a few clicks. You only have to make sure they’re shareable that way.

Infographics are also linkable. When other websites want to use them as a source, they can simply link to your post on your social media or blog.

Learn More About the Benefits of Infographics

These are only a few of the benefits of infographics. It can increase your audience engagement, and as such, it should be a key part of your strategy. It presents data in a way that reaches out to the audience.

In short, infographics prevent your data from being boring. Contact us today to learn more about using infographics.

On Page vs Off Page SEO: What Is the Difference?

There’s a reason why the SEO industry market value is quickly approaching $80 billion. More companies than ever before are discovering the powerful marketing potential behind search engine optimization. If you’re new to SEO, then you might still be confused by a lot of the concepts.

Considering how in-depth the topic is, that’s perfectly natural. However, it’s important to understand at least some of the foundational terms. For example, on page vs off page SEO are two vital concepts. So, how do these two terms differ from each other? And is there any overlap? In this article, we’ll teach you everything you need to know about these two concepts. Let’s get started!

What’s the Difference Between On Page vs Off Page SEO

Before we dive into the details of off page vs on page SEO, let’s first discuss the difference. Essentially, on page SEO deals with the nuts and bolts of your website. It’s things that you can change in terms of content and features to make your page more effective. Off page SEO, on the other hand, deals with ranking factors that happen outside of the confines of your website. 

On Page SEO

It’s helpful to think of on page SEO as tactics you can use within your website to make it rank higher on search engines like Google. To use on page SEO effectively, it’s important to have an idea about what kind of traffic you want to generate: local or organic. If you want to target the people in the vicinity of your business, then local SEO is the best option.

However, if you just want the most amount of traffic from anywhere, then organic SEO is more important. So, what factors affect on page SEO? As we mentioned, it’s the details within your website. This includes things like:

  • URL structure
  • Meta descriptions
  • Title tags
  • Content organization
  • Image alt text
  • Internal and external linking
  • Site loading speed

Off Page SEO

Off page SEO deals with more intangible concepts like brand awareness and credibility. However, it’s nonetheless important. People make a first impression within 12 seconds of meeting someone. So, you can imagine how quickly they can dismiss a webpage that isn’t recognizable or credible. Here are some of the features you should be utilizing in your off page SEO:

  • Backlinks
  • Sharability
  • Domain credibility
  • Distribution of content

Need Help With Your Company’s SEO? Contact Enfuse Creative Design

We hope this article helped you find out the difference between on page vs off page SEO. As you can see, we’ve just scratched the surface of this topic. If you feel overwhelmed by the amount of technical knowledge needed to run a successful SEO campaign, then consider hiring a professional. A full-service web development and marketing company like Enfuse Creative Design is a great place to start. We’ve been serving our clients for over two decades. This gives us the expertise to accomplish your marketing vision — no matter how big or small. If you’re ready to learn more about how we can help you achieve your goals, then contact us today

Posted in SEO

The Importance of Website Design in Business

Did you know that 47% of humans are off daydreaming? This means, if you want their attention, you have to grab it!

How can this be achieved? This becomes increasingly important for your brand or business. A clean website design is one way to ensure that people will stick around.

For your clients and customers, your website reflects your brand. It only makes sense to put the time to develop your page.

Interested in how to create a website that will shine? Read our guide below!

First Impressions

Whether in person or online, first impressions matter. Your website reflects your brand, so don’t take it lightly. When a user lands on a site that is well thought out, they will want to use your business.

You don’t want to give off the wrong sense with potential customers and clients, do you? We didn’t think so.

Build Trust

Transparency in business has become a popular character trait in the age of the internet. You will want a website design that is clean and simple. People can often sense when something feels a bit off with a business.

Don’t let this be your brand. Instead, focus on building a level of trust with your customers. This can be achieved with a clear and distinct feel.

When you put you and your brand out there, people will take notice.

Stand Out From the Crowd

Demonstrating a level of professionalism through website design is a must in today’s age. Users and clients expect a responsive design with the right set of images that pop off the screen. Hiring a website design company is necessary if you want to raise the stakes.

Be bold with your brand! Be sure to make good use of fonts, colors, and creative copy!

Take a peek at what the competition is doing. Imitation is the sincerest form of flattery after all. By taking bits of inspiration here and there, your brand will soon be as sleek as the industry leaders.

Website Design Ideas

There are definite dos and don’ts of website design. If you want to take your brand to the next level, we encourage you to focus on proper website design ideas. Specific elements will create a visually appealing aesthetic that will have users visiting your site on the regular.

Be sure to go through a website design agency to kick it up a notch. A professional web designer will take your input and turn it into a beautiful website. If you would like a DIY approach, there are a plethora of website design templates to choose from.

Take a look at what you’ll need for a good, clean website design for your business.

  • Navigation – An intuitive navigational system
  • Responsive Design – A seamless look across desktop, mobile, and tablet
  • Color – Follow your brand’s color scheme with 60% primary, 30% secondary, and 10% accent
  • Fonts – Create consistency with your font choices
  • Images – Have bold high-definition photography

This shortlist will have you headed in the right direction. You won’t want to stop there as your site begins to take shape and form.

Get Creative With Your Website Design

Are your creative juices flowing? We thought so! Take your website design to the next level with our creative solutions.

Take the time you need to create a page that people will know and love. If you are curious about where to get started, we’ve got your back.

Contact our team today! You’ll have a beautiful website for your brand in no time!

4 Undeniable Benefits of Hiring SEO Services for Your Business

With the ongoing COVID-19 pandemic moving so many of our activities online, it’s more important than ever for your business to rank on search engines. You might be able to get decent results on your own, but if you truly want to convert clicks into sales, you need professional SEO services.

Here are 4 great reasons to consider working with a professional SEO company.

1. Get More Than Just Traffic

A good SEO service company can help your business with more than just extra web traffic. Professional SEO services know how to turn those clicks into sales.

Simply getting clicks isn’t too complicated, but SEO companies have the right kind of expertise to get the right kind of clicks to your website.

This means they focus on driving traffic from individuals who are likely to actually buy your products or engage with your services.

Anyone can get clicks, but converting those clicks to sales is extremely valuable.

2. Get Helpful Data

Not only can SEO services drive more traffic to your website, but they can also help you uncover and interpret helpful data about who is visiting.

In the world of sales, information about demographics is invaluable. A good SEO company can help you to learn more about exactly who is visiting your website.

This could give you useful information about potential customers that you hadn’t previously considered.

For instance, an SEO company can help you to discover high-ranking keywords that you can use to drive more traffic to your site.

3. They Have the Best Tools

A professional SEO company will have the best tools to do the job. If you want to do truly comprehensive SEO research, you need to have access to the best apps and databases.

Usually, these apps charge a hefty subscription fee, so it’s not usually viable for a company to do their own SEO using them. It’s only viable to pay the required subscription if you’re doing SEO professionally.

This means that a good SEO company can do in-depth research that you could never manage if you tried to do it alone.

4. They’re up to Date on the Industry

The world of SEO moves quickly. The only way you can keep up to date with what’s going on in the industry is by working in SEO for a living.

If you try to handle your own SEO on top of running your company, you simply won’t have enough time to stay on top of the latest trends.

Professional SEO services, on the other hand, can help you take advantage of the latest changes and trends.

If Google changes the way their search engine works, this presents the perfect opportunity for getting your site to the front page. SEO companies are aware of these changes and can help you take advantage of them.

SEO Services Can Improve Sales

As you can see, SEO isn’t really something that you can do on the side while you try to run a business. If you truly want to get hits on your website and convert those hits to sales, you need professional SEO services.

If you’re interested in hiring an SEO service company, check out our services page.

Posted in SEO

Premade or Custom: Are Website Templates a Good Idea?

When you’re trying to start an online business or develop and improve your online presence with a renovated website, you have a few options. You can hire a professional or you can “DIY” your website with premade website templates.

While website design templates are a tempting choice, are they really the best? Sure, you can do it on your own and get your website looking somewhat the way that you want, but at what cost?

We don’t think templates are a good idea for a business that wants to thrive. We’re here to explain why.

They’re Generic

One of the biggest problems with website templates is that they all have a similar look. While that look might be visually appealing, you’ll look the same as all of the other websites (including the ones in your niche).

You do have some control over the appearance of your site. And if you’re tech-savvy, you may be able to create something that’s somewhat unique. But a website that’s built from scratch will always be customized to you and your business.

They’re Bloated With Plugins

The “easy to use” drag and drop software that most DIY website templates use is convenient. But that doesn’t mean that it’s good for your website.

The plugins that make this option available can bloat your website, making it less efficient and more difficult to navigate. Plugins are full of information that your website doesn’t need, so the lack of efficiency isn’t worth it.

Ease of use is important. But when it comes to the customer experience, the cons outweigh the pros when it comes to easy DIY website building.

They Make Your Site More Vulnerable

When you have a custom website developed for you, developers know how to build the website with security in mind. Cybersecurity is everything when it comes to your business.

While DIY website platforms and templates have a lot of security due to frequent updates and an abundance of developers, they’re still vulnerable to hackers. If you’re not knowledgeable about installing updates and patches, you may find yourself facing security issues.

When you’re working with a professional website creator, they know how to manage these security problems when they come up.

They Don’t Scale Well

You want your business to grow and thrive, right?

With a DIY website, you’re limited as far as scaling goes. Unless you have significant know-how, you’ll find yourself struggling to maintain the website as your business grows and changes and your needs also change.

A website developer can make the required changes to the site with ease. And they know what changes you need depending on your situation, even when you’re unsure.

Website Templates: Are They Really the Best?

Many business owners opt to use website templates instead of hiring professional web designers, but this isn’t the best option. If you want a website that’s unique, scalable, and secure, it’s best to go with the professionals. A good online presence is crucial in 2021; don’t risk it.

If you want to use a professional web design company for your business’s website, we’re here to help you out. Get in touch to arrange a meeting so we can get started with your project.

Don’t Get Hacked! 5 WordPress Security Best Practices for 2021

Did you know that there are over 75 million WordPress sites that are up and running? It’s true: the popular content management platform and site builder extends over much of the internet. Because of the number of users, many WordPress sites are vulnerable to cyber-attacks. That’s a risk that some people and companies cannot afford to take. But how can you secure your website? Continue reading to learn about the five best WordPress security practices in 2021.

By implementing these key strategies, you can trust that your WordPress site is safe.

1. Choose a Good Host

This may seem like a no-brainer, but selecting a trustworthy host is crucial. The host is the service that stores a website. It is also what makes a website accessible to users.

Not all host providers are created equal. Some suffer from frequent cyber attacks, while others often have downed servers. Sometimes, site speeds can be an issue too.

Take your time to research secure WordPress hosting providers. In this case, cheaper isn’t always better. You don’t need to spend an arm and a leg, but be sure your provider is reputable.

2. Two-Factor WordPress Security

Two-factor security is available on many platforms and devices. This method typically means adding both an email and a phone number to an account to keep it secure. It can also refer to adding security questions or codes.

This adds security because it makes it harder to gain access to your WordPress website. Rather than only having to bypass one login, cybercriminals must face two. Two-factor authentication can even be challenging enough to deter hackers.

3. Update and Backup Regularly

Many people forget the importance of updating and backing up websites. This leaves them and their sites vulnerable. But how can something so simple be so beneficial?

Well, older websites are often targets for attacks. Not to mention, regular updates help protect sites from security threats. Having an up-to-date backup of a site is useful in case something happens to the live website.

Consider a WordPress Security and Update service to take care of these tasks for you.

4. Enable Safe Plugins

When using WordPress, it is paramount that users remember the platform is open-source. This means it is publicly accessible. Anyone can edit and share the design, which is where the problem lies.

Some bad outcomes can affect plugins. Any developer can upload a plugin, so some may contain viruses. It’s also possible to find and exploit weaknesses within plugins, so keep them updated!

5. Keep Passwords Safe

It might seem obvious, but it’s still important nonetheless. Passwords exist to keep your accounts safe. So, keep your passwords strong and secure!

Don’t choose a password that is common or easy to guess. Instead, choose a combination of letters, numbers, and special characters. Passphrases, or strings of words, are a safe choice too.

Always Stay Vigilant

Even after you implement these WordPress security practices, you should continue to stay on top of it. Continue watching for the best ways to keep your site free of any WordPress security issues.

For more information, check out our blog. We offer more ways to keep your WordPress site secure, as well as other tech and marketing resources.

9 Benefits of Email Marketing for Small Businesses

Everyone has access to the internet these days, whether it’s through a smartphone or a smart tv. As such, they also have access to their email accounts. It’s a no-brainer that you should incorporate emails into your advertising strategies. But you’re probably asking how to use email marketing without your clients seeing it as spam. Here are nine benefits of email marketing that should convince you it’s worth the effort.

Build Credibility

Routine email marketing helps you build credibility with your audience, and people love doing business with people they know and like. You can use the platform to share helpful and informative content, as well as keep your audience in the loop with any changes to your business.

Take the opportunity to personalize your emails for that little extra that sets you apart from everyone else.

Reach Target Audience

With email, you can reach your target audience wherever they are at whatever time. Take advantage of this to empower your promotional marketing, letting readers know of any future sales, contests, and surveys to fill out.

Stay in Their Peripheral

One of the most important aspects of marketing is staying in your audience’s line of sight. The second they stop seeing your ads, they’ll forget it for another.

Email marketing ensures you’re always in their inbox, giving them important information related to your business.

Low-Cost Marketing

For small businesses, spending what you can without breaking the bank is key for their growth. One of the benefits of email marketing is how low-cost it can be.

Printing physical flyers, attending events, and hiring help cost much more than designing and sending out emails.

Collect Feedback

Most email marketing services allow you to collect feedback from your customers, such as if they read your email and actually clicked on the links.

You can also send customer satisfaction surveys to get customer feedback on a campaign, product, or even how your business should operate differently.

Generate Traffic

Another email marketing tip is to put hyperlinks to your products, contact links, and other important pages on your website. If you’re going to advertise your business, you might as well also generate traffic to your website.

Communication Channel

An overlooked benefit of email marketing is the fact that they serve as a communication channel with your audience.

Looking at the stats, over 290 billion emails are sent and received every day around the world. Most of those emails are opened on mobile devices.

Immediate Results

As a small business, immediate results are key to your growth. With email, you get the results you’re looking for right away, and they’re easy to track.

It’s Easy

The best thing about an email marketing strategy is that it’s easy to get started. Marketing platforms will walk you every step of the way, and you can build workflows to email subscribers automatically.

Benefits of Email Marketing

You’re probably excited to begin now that you know the benefits of email marketing.

Still not sure where to get started on your email marketing strategy, though? Reach out to us for help on your next project.

Local SEO vs Organic SEO: What’s the Difference?

Did you know that 18% of local searches on Google resulted in a sale on the same day? As a business, you can’t afford to ignore the power of local SEO. Keep reading below to learn the benefits of local SEO and how it differs from any other SEO you’ve been doing so far. We’ll also give you some tips on how to start improving your search ranking.

What Is Local Search Engine Optimization (SEO)?

In simple terms, local SEO is an emphasis on what people are looking for in your local community or city. Most businesses are more concerned with their competition down the block versus on the other side of the country.

This type of SEO focuses on localized keywords like “new bicycles in Scranton.” With the ability to reach over 90% of the people on the internet, Google is key to your success. Part of a local SEO strategy is to optimize your Google My Business page.

Online reviews are important for getting new customers. When working on local SEO you want to ensure it’s as easy as possible for people to leave reviews on your website, across social media, and on sites like Yelp or Angie’s List.

And, finally, good local search engine optimization includes rich content on your website that is targeted to local customers.

How Is Local SEO Different Than Organic SEO?

Many of our clients are familiar with organic or traditional SEO. They just don’t know the difference between organic and local SEO services. As you probably read above, there are similarities between local and organic SEO.

The difference between these types of SEO is that organic focuses more on increasing your overall search ranking.

Local SEO is more concerned with reaching current or potential customers in your area. This means you’ll need to do both types of SEO to stay competitive, especially as more commerce is being done online.

Tips on Getting a Better Website Ranking

Are you a small business wondering what you can do to improve your organic and local SEO? Here are five tips for creating an effective SEO strategy:

  • Post quality content that is targeted for your audience
  • Optimize your Google My Business account, review sites, and keep local audiences in mind
  • Try to use longer keywords (long-tail) or phrases
  • Don’t neglect the metadata on your website
  • Websites need to be mobile-friendly because that’s how most people are accessing content

When working on your SEO, you want to make sure to use a healthy mix of both organic and local strategies. They help you in different areas but often complement each other in the long run.

Need Help With Your SEO?

Search engine optimization is an effective way to boost your online ranking and connect with more customers. After reading this article you should have a better understanding of the differences between organic and local SEO.

Are you struggling with finalizing an SEO strategy? Contact us to learn how we can help you with SEO, WordPress management, marketing, and website design.

Posted in SEO

iOS vs Android: Which Platform Should You Develop For?

Apply yourself to your app.

There were 38 billion downloads of apps in the second quarter of 2020 alone. App development is a multi-billion dollar industry, and you can reap some of that money with a smart and fun product.

But before you start programming, you need to decide which operating system you want. iOS and Android have their advantages and disadvantages, and you need to break them down.

Look no further. Here is a quick guide to iOS vs Android.

iOS vs Android App Development

iOS and Android have different codes, ecosystems, and update speeds. You can work by yourself or in a team within either system. But the details of both are worth mentioning.

iOS is written in Swift, Apple’s official programming language. Android apps are mostly written in Java. Java commands require more lines of code than Swift commands, with some Android apps requiring 40% more lines than iOS apps.

Apple’s ecosystem is closed, meaning that iOS content is restricted to Apple-regulated devices. You have to use Apple’s features, but they offer many, and those features are highly controlled for quality and stability.

Android is open-source. You can use your own devices, and you can modify those devices to your needs and skills. But open-sourcing Android means there is less security on the platform.

Apple’s regulations mean it takes longer to approve your app for the App Store. Apple may decline your app or its updates. Android apps take only a day or two to get approved, and you can release updates within one day.

Audience

You need to decide what your app’s audience is. Consider the need that your app meets, and who that need affects.

iOS users are consolidated within the United States, Western Europe, and Australia. If your audience is in these regions, iOS is better for you.

Android users are spread all over the world. Android dominates South America, Russia, and Asia in particular. If your audience is in these regions, or if you are looking for a broad global audience, Android is better for you.

iOS users tend to have more money. They tend to be younger, and iOS dominates the 18-to-24-year old market. Apple users tend to be in professional jobs, especially in the enterprise market.

Android users have less money to spend, and they are less willing to spend money on apps. They tend to work in technical jobs, with less advanced educational degrees.

Monetization

Apple users make more in-app purchases than Android users. Shopping apps generate the most revenue, especially in North America and China.

Android supports in-app advertisements very well. Utility apps are the best selling apps on the platform.

Android users do spend less money on apps, but the market share for Android can offset this deficit. To determine your profit margin, consider your audience share and your means of monetization.

Design to Your Desire

Apps are growing in popularity. But the iOS vs Android debate remains fierce. Learn the basics, and decide the right operating system for you.

If you are looking for easy coding, an affluent audience, and monetization through in-app purchases, choose iOS. If you are looking for an open-source system with a large global audience and in-app advertisements, choose Android.

Infuse your app with your unique personality. Enfuse Creative Design offers a wide variety of creative services for your app. Contact us today for a free consultation.

The Big Trends in Web Design to Look Out for in 2021

More people are online than ever, thanks in large part to the pandemic forcing businesses to close and many employees working from home. This has created a trend among businesses that many experts are predicting is here to stay – a focus on web design.

Web design is so important because it’s the first thing consumers associate with the company and can help you stand apart from the competition. According to Standford’s Web Credibility Research, 75 percent of consumers reported making assumptions of businesses’ credibility based on their web design. 

Keep reading to discover the trends in web design to look out for in 2021 and how you can capitalize on them to get a step ahead of the competition.

1. Backing up the Facts

People want to see the facts, they don’t want to know what you might be able to accomplish, they want to know specifics. Analytics is becoming a critical factor for businesses to develop, as it can give insights into what is working for you and what needs to be changed. 

These facts and figures can also motivate consumers to complete an action, like click the call-to-action. Seeing data being presented to you helps ease doubts and allow the customer to decide based on facts.

The best part about presenting data is the flexibility and creativity that can come along with it. Breaking down data into easy to comprehend visuals can make it even easier to portray your message to the user. 

2. Dark Mode

A welcomed change from the bright, eye-catching colors that have been used in the past, dark mode is becoming one of the most anticipated web design trends of 2021. 

The dark mode gives any website an instant modern update that allows other features to “pop.” Implementing a dark theme can also make it easier for users to read at night without straining their eyes. If you haven’t noticed yet, many popular social media platforms like Facebook, Twitter, and Instagram have already begun rolling out dark mode. 

3. Color Branding

Color branding is another 2021 web design trend that is set to explode in popularity. Companies are beginning to understand the significant benefits that come with an established brand. 

Good branding is what separates companies like Apple and Amazon from the rest of the pack. It’s what gives companies a personality and makes it feel like you can connect with them. Color is an important factor in branding, as studies have shown that colors can invoke certain emotions like excitement, trust, and security.

Since the color blue tends to put people at ease and promotes a sense of trust, it’s the most popular choice among businesses. The next most popular is red as it can increase heart rate and tends to grab attention. 

Looking to Get Ahead of These Trends in Web Design?

Web design is becoming increasingly more important for companies looking to make a name for themselves online. Growing your customer base online can be challenging by yourself – trying to focus on business operations, and growing your online process. It might be worth considering hiring a web design agency to help you increase your visibility online and grow your brand.

If you are looking to get ahead of these trends in web design and give your business the online presence it deserves, contact us today, and we can help you get started.