Are you looking to design the perfect branding image or marketing media for your business?
Whether you are looking to launch a new social media campaign or create a new logo for the company, some basic graphic design tips can come in handy.
Even if you decide a professional designer is the best option, it can help to understand a few basic principles before moving forward.
These tips can also guide you as you undercover what might resonate best with your target audience, and trends that have worked in the past.
Graphic design skills may be learned over time, but a few pointers also will benefit you greatly in the beginning stages.
Read on to learn four key graphic design tips for your next big design project.
The Top Four Graphic Design Tips
Designing marketing materials doesn’t have to be a long and arduous ordeal, regardless of who is doing the work.
With the abundance of tools and knowledge available online, almost anyone can grasp the basics of design.
Check out these four tips and you will go advance from the amateur phase in no time.
1. Follow Triple C’s
The three principles of graphic design are that the media should be clean, crisp, and clear.
There is little benefit to creating something that people will struggle to read or understand.
Clear fonts and typefaces are your friends, and while it can be tempting to have a unique design, don’t sacrifice its clarity in the process.
2. Add Contrast
Contrast is the best way to maintain an interesting design without having to overcomplicate it or violate the three C’s.
For more contrast, adjust the brightness, especially in the background rather than the foreground.
This helps bring attention to the words and helps the overall design look more clear as it stands out.
3. Use Fonts Wisely
The font you choose can impact how the viewer will feel. Typically, rounder lettering is more appealing to readers.
Hard-edges will usually come off as bolder and stronger. Therefore, the ultimate message you are sending should greatly impact the typeface you choose.
4. Don’t Underestimate White Space
Many new designers are afraid of unused space, and they look at it as a waste. However, it is far from that.
White space ultimately directs the viewer’s attention to what really matters, rather than unnecessary design elements.
The last thing you want is for the audience to be so distracted by components of the design that they never get the target message.
Think of white space as a positive, as it allows the design the space to breathe, and look uncluttered.
Create the Best Final Design
Overall, creating the perfect design for your purpose will, in turn, benefit your bottom line.
The message of any final product should be loud and clear, and it should be clean and uncluttered in its delivery of your message.
As well, it will reaffirm your branding through all of its elements, including the images, fonts, and white space.
While the perfect design does not have to hard to master with these graphic design tips, but it never hurts to invite an expert into a project for their advice as well.
Interested in collaborating with a designer on your next project? Contact us today to learn more about our expert graphic design services.