Did you know California has the highest employment levels in graphic designers, with 27,490 employments in the sector? Graphic designers in California earn a mean hourly wage of $32.02, translating to an annual mean wage of $66,600.
The Californian hourly wage rate is higher than the national average, which stands at $25 per hour. Graphic design costs are likely to go up since the graphic design industry is expected to grow by 3.5% from 2019 to 2028.
Individuals starting or already owning a small to medium business are attracted to modern, clean designs. They are looking to get more customers by strengthening their brand through high-quality designs created by a professional rather than DIY.
Even with the services of a professional, you still need some graphic design tips to help you come up with great concepts.
This post covers five hot graphic design tricks for great brand design.
1. Add Your Brand Character/ Image
Don’t be afraid to add your band’s personality to the graphic design. Most customers often value a brand even more if the company takes time to show them what they are about.
People connect with other people just like themselves. By creating a design with character, you are showing them how personable your brand can be hence gaining loyal customers.
When considering what logo and color scheme you intend to use, always remember to use what reflects your brand’s image best. When creating your brand design, these considerations play a critical role since customers are drawn to visuals that represent the brand’s voice.
2. Avoid Using Too Many Colors
One rule of graphic design is that you must limit your color scheme to just a few colors. It is often best practice to use a maximum of three colors when designing your logo and website. The goal is to keep the design simple and cost-effective.
If you are adamant about using more than three colors, you will pay the graphic designer a premium price for promotional material and printing. For example, the Apple logo was very detailed during its creation in 1978, but the one currently being used is the iconic bitten apple with a gradient of only two colors.
3. Think Of a Minimalist Graphic Design
In the example, the logo implements a minimal design. The same minimalist pattern emerges even when you look at other top brands. Sometimes having less is having more.
However, minimal designs should not be mistaken for a lack of design creativity. It shows that the company understands its target audience. Most customers are not big fans of complex visual images and fonts.
4. Sweet And Simple Slogan
Slogans are a great way to compel your target audience. Creating a slogan for graphic design should be stated in plain language (no fancy fonts) and should not contain too many words.
Successful brands are often timeless and are repeatable when advertising. Think of McDonald brand’s “I’m loving it!” or Nike’s “Just do it!” These big brands are successful due to slogans so easy that a child can remember them.
5. Keep Your Brand Name Simple
Last but not least, remember to keep your brand name simple. When deciding on the brand name, try to aim for a name that will stick to the forefront of your customer’s brain.
Additionally, you should avoid going for a common name, stick to one that reflects your brand. The name should also maintain domain-name availability. Despite how awesome the name might be, if it has already been taken online, you will not be able to own it.
Create Great Brand Design at Reduced Graphic Design Cost with Enfuse
Are you looking to strengthen your corporate identity with consistent branding on all your graphic designs? At Enfuse, we can help you grow your business with an array of products and services ranging from web design and application development to graphic design and print media.
Whether you are embarking on a new business venture or an established company, we can assist you with your next project.
Contact us today to start a project with our highly trained professional graphic designers.