Does your website appear on the second page of results? The third? If it’s not on the first page, you’ll lose the chance to generate traffic. In fact, only 0.63% of searches end with clicks on the second page. With search engine optimization (SEO), you can improve your rankings to reach new customers. Not convinced […]
Unlock the Secrets of CRO: Conversion Rate Optimization Best Practices
When most of us try to grow our online business, we first focus on traffic. After all, more traffic equals more sales, right? While that might be true, it’s missing an easier option. You could get more sales without making any improvements to your traffic numbers. Read on to find out how. We’ll reveal the […]
How to Choose an SEO Service: The Complete Guide for Businesses
Were you aware that the global SEO industry is going to be worth more than $122 billion by 2028? Anyone who owns a business needs to have a basic understanding of how SEO works so they can keep up in this digital world. If you don’t have anyone on your team who’s an expert at […]
3 Tips on Creating a Consistent Blog Schedule for Your Site
When it comes to organic marketing, SEO is your best friend. In only a few years, SEO went from a fringe tactic to being central to 57% of marketing strategies for businesses. However, not all SEO strategies are successful, as there is too much variance between strategies, and businesses often overlook key components of their […]
What’s the Difference Between PPC and SEO?
The major difference between PPC and SEO is something many small business owners fail to understand. Their first instinct is to throw a lot of money at the challenge of online marketing without understanding how it works. Considering that 65 percent of consumers click on PPC ads and even more are influenced by the mechanics […]
How to Find the Best Keywords for SEO: 5 Effective Tips
Google handles close to 7 billion searches each and every day. If you’re hoping to gain traction with any type of marketing, it only happens when you crack this search engine code. Search engine optimization (SEO) is the way to go about it. Learning as much as you can about SEO keywords will help you take […]
In-House vs. Outsourced SEO: Which to Consider for Your Business
Do you sometimes feel like your business gets lost among all the competitors in Google search results? It’s hard to make your business stand out, especially online. Some companies invest tens of thousands of dollars in Google Ads campaigns, and small businesses can sometimes find themselves struggling to keep up. Fortunately, there is an […]
5 Ways to Boost Your Small Business Website Traffic
The average American spends over six hours online daily. Your small business could be claiming a percentage of that time – and see a surge in growth as a result. But with billions of sites all vying for the same attention, how can you increase your website traffic? Here are five ways you can get […]
4 Reasons to Hire a SEO Professional For Your Business
The market for SEO services is worth approximately $40.92 billion. Businesses realize the importance of keeping themselves at the top of search engine queries. They also know that it can be too complex of a task to handle themselves. Outsourcing SEO has a positive impact on every aspect of your business, from your marketing efforts […]
What Is the Main Difference Between SEO and SEM?
Did you know that there are over 1.7 billion websites on the internet? All of these sites are vying for the coveted top spot in the search engine results pages. Your digital marketing strategy will help to take your website there. You may have heard of SEO and SEM; both are designed to help you drive […]