What Is the Main Difference Between SEO and SEM?

What Is the Main Difference Between SEO and SEM?

Did you know that there are over 1.7 billion websites on the internet? All of these sites are vying for the coveted top spot in the search engine results pages. Your digital marketing strategy will help to take your website there. You may have heard of SEO and SEM; both are designed to help you drive traffic to your website. But do you know what the difference between the two is? In this article, we’ll take a look at the main difference between SEO and SEM.

What is SEO?

SEO stands for search engine optimization. SEO relates to anything that you do to improve your organic search results.

There are several facets of SEO. The main types of SEO are:

  • On-page SEO- This helps your content rank higher in the search engine results pages (SERPs)
  • Off-page SEO– This refers to getting links to your site placed on other, high authority pages
  • Technical SEO- This improves the performance of your site to aid ranking
  • Local SEO- This helps your business appear on maps and on Google’s Local Pack

Common SEO tactics include keyword optimization, link building, mobile optimization, and improving page load speeds.

What is SEM?

SEM stands for search engine marketing. SEM utilizes paid advertising to help you position your website higher in the search rankings.

SEM involves setting up ads and optimizing them. This strategy may also be referred to as pay-per-click (PPC) marketing.

Google Ads is one of the most popular places to start when implementing this strategy.

SEM centers around keyword optimization, so in many respects, it shares similarities with SEO.

What Are the Benefits of SEO?

The main benefit of SEO is that you’ll rank high on the search results pages. It generates organic traffic based on people’s search terms.

This means that the traffic is effectively free, although you may need to pay to have your site optimized, you won’t pay by the click like you will do with SEM.

What Are the Benefits of SEM?

Much like with SEO, the main benefit of SEM is that your website will rank at the top of the search results. This time, it is listed as an ad.

The benefit of SEM is that it is a great way of guaranteeing traffic to your website. An SEM strategy should be employed alongside an SEO strategy.

The Difference Between SEO and SEM

The main difference between SEO and SEM is that SEO is free and organic, whereas SEM is paid for. Both SEO and SEM are powerful tools that are essential in any digital marketing toolkit, and both are very beneficial.

Both SEO and SEM serve the same purpose; that is to get your website to appear as high as possible in the search results.

If you’d like help with your marketing and SEO needs, get in touch with Enfuse today.

On Page vs Off Page SEO: What Is the Difference?

There’s a reason why the SEO industry market value is quickly approaching $80 billion. More companies than ever before are discovering the powerful marketing potential behind search engine optimization. If you’re new to SEO, then you might still be confused by a lot of the concepts.

Considering how in-depth the topic is, that’s perfectly natural. However, it’s important to understand at least some of the foundational terms. For example, on page vs off page SEO are two vital concepts. So, how do these two terms differ from each other? And is there any overlap? In this article, we’ll teach you everything you need to know about these two concepts. Let’s get started!

What’s the Difference Between On Page vs Off Page SEO

Before we dive into the details of off page vs on page SEO, let’s first discuss the difference. Essentially, on page SEO deals with the nuts and bolts of your website. It’s things that you can change in terms of content and features to make your page more effective. Off page SEO, on the other hand, deals with ranking factors that happen outside of the confines of your website. 

On Page SEO

It’s helpful to think of on page SEO as tactics you can use within your website to make it rank higher on search engines like Google. To use on page SEO effectively, it’s important to have an idea about what kind of traffic you want to generate: local or organic. If you want to target the people in the vicinity of your business, then local SEO is the best option.

However, if you just want the most amount of traffic from anywhere, then organic SEO is more important. So, what factors affect on page SEO? As we mentioned, it’s the details within your website. This includes things like:

  • URL structure
  • Meta descriptions
  • Title tags
  • Content organization
  • Image alt text
  • Internal and external linking
  • Site loading speed

Off Page SEO

Off page SEO deals with more intangible concepts like brand awareness and credibility. However, it’s nonetheless important. People make a first impression within 12 seconds of meeting someone. So, you can imagine how quickly they can dismiss a webpage that isn’t recognizable or credible. Here are some of the features you should be utilizing in your off page SEO:

  • Backlinks
  • Sharability
  • Domain credibility
  • Distribution of content

Need Help With Your Company’s SEO? Contact Enfuse Creative Design

We hope this article helped you find out the difference between on page vs off page SEO. As you can see, we’ve just scratched the surface of this topic. If you feel overwhelmed by the amount of technical knowledge needed to run a successful SEO campaign, then consider hiring a professional. A full-service web development and marketing company like Enfuse Creative Design is a great place to start. We’ve been serving our clients for over two decades. This gives us the expertise to accomplish your marketing vision — no matter how big or small. If you’re ready to learn more about how we can help you achieve your goals, then contact us today

Posted in SEO

4 Undeniable Benefits of Hiring SEO Services for Your Business

With the ongoing COVID-19 pandemic moving so many of our activities online, it’s more important than ever for your business to rank on search engines. You might be able to get decent results on your own, but if you truly want to convert clicks into sales, you need professional SEO services.

Here are 4 great reasons to consider working with a professional SEO company.

1. Get More Than Just Traffic

A good SEO service company can help your business with more than just extra web traffic. Professional SEO services know how to turn those clicks into sales.

Simply getting clicks isn’t too complicated, but SEO companies have the right kind of expertise to get the right kind of clicks to your website.

This means they focus on driving traffic from individuals who are likely to actually buy your products or engage with your services.

Anyone can get clicks, but converting those clicks to sales is extremely valuable.

2. Get Helpful Data

Not only can SEO services drive more traffic to your website, but they can also help you uncover and interpret helpful data about who is visiting.

In the world of sales, information about demographics is invaluable. A good SEO company can help you to learn more about exactly who is visiting your website.

This could give you useful information about potential customers that you hadn’t previously considered.

For instance, an SEO company can help you to discover high-ranking keywords that you can use to drive more traffic to your site.

3. They Have the Best Tools

A professional SEO company will have the best tools to do the job. If you want to do truly comprehensive SEO research, you need to have access to the best apps and databases.

Usually, these apps charge a hefty subscription fee, so it’s not usually viable for a company to do their own SEO using them. It’s only viable to pay the required subscription if you’re doing SEO professionally.

This means that a good SEO company can do in-depth research that you could never manage if you tried to do it alone.

4. They’re up to Date on the Industry

The world of SEO moves quickly. The only way you can keep up to date with what’s going on in the industry is by working in SEO for a living.

If you try to handle your own SEO on top of running your company, you simply won’t have enough time to stay on top of the latest trends.

Professional SEO services, on the other hand, can help you take advantage of the latest changes and trends.

If Google changes the way their search engine works, this presents the perfect opportunity for getting your site to the front page. SEO companies are aware of these changes and can help you take advantage of them.

SEO Services Can Improve Sales

As you can see, SEO isn’t really something that you can do on the side while you try to run a business. If you truly want to get hits on your website and convert those hits to sales, you need professional SEO services.

If you’re interested in hiring an SEO service company, check out our services page.

Posted in SEO

Local SEO vs Organic SEO: What’s the Difference?

Did you know that 18% of local searches on Google resulted in a sale on the same day? As a business, you can’t afford to ignore the power of local SEO. Keep reading below to learn the benefits of local SEO and how it differs from any other SEO you’ve been doing so far. We’ll also give you some tips on how to start improving your search ranking.

What Is Local Search Engine Optimization (SEO)?

In simple terms, local SEO is an emphasis on what people are looking for in your local community or city. Most businesses are more concerned with their competition down the block versus on the other side of the country.

This type of SEO focuses on localized keywords like “new bicycles in Scranton.” With the ability to reach over 90% of the people on the internet, Google is key to your success. Part of a local SEO strategy is to optimize your Google My Business page.

Online reviews are important for getting new customers. When working on local SEO you want to ensure it’s as easy as possible for people to leave reviews on your website, across social media, and on sites like Yelp or Angie’s List.

And, finally, good local search engine optimization includes rich content on your website that is targeted to local customers.

How Is Local SEO Different Than Organic SEO?

Many of our clients are familiar with organic or traditional SEO. They just don’t know the difference between organic and local SEO services. As you probably read above, there are similarities between local and organic SEO.

The difference between these types of SEO is that organic focuses more on increasing your overall search ranking.

Local SEO is more concerned with reaching current or potential customers in your area. This means you’ll need to do both types of SEO to stay competitive, especially as more commerce is being done online.

Tips on Getting a Better Website Ranking

Are you a small business wondering what you can do to improve your organic and local SEO? Here are five tips for creating an effective SEO strategy:

  • Post quality content that is targeted for your audience
  • Optimize your Google My Business account, review sites, and keep local audiences in mind
  • Try to use longer keywords (long-tail) or phrases
  • Don’t neglect the metadata on your website
  • Websites need to be mobile-friendly because that’s how most people are accessing content

When working on your SEO, you want to make sure to use a healthy mix of both organic and local strategies. They help you in different areas but often complement each other in the long run.

Need Help With Your SEO?

Search engine optimization is an effective way to boost your online ranking and connect with more customers. After reading this article you should have a better understanding of the differences between organic and local SEO.

Are you struggling with finalizing an SEO strategy? Contact us to learn how we can help you with SEO, WordPress management, marketing, and website design.

Posted in SEO

6 Tips on Using Mobile SEO for Small Businesses

For small businesses, having an internet presence is critical in this day in age. With the retail industry shifting online amid the pandemic, businesses are left with a choice – adapt or risk losing everything you have worked so hard for. 

Consumers are online more than ever, but more importantly, they are shopping from their mobile devices. According to a survey from the Pew Research Center, 96 percent of Americans now own a cell phone. 

Search engine optimization (SEO) can help increase your visibility and connect with mobile users. Keep reading to learn tips on using mobile SEO and how it can help your business get a step ahead of the competition.

1. Use a Responsive Design

Having a mobile-friendly website is great and all, but why not take it a step further and implement a responsive design. Responsiveness takes web design to a whole other level – it is web design reimagined. 

New devices are constantly being brought to the market, and these devices all have different size screens. The innovative, responsive design allows for seamless viewing, no matter the screen size.

A responsive design will automatically adjust and adapt to the screen it is being viewed on.  The layouts are fluid, giving your website the ability to reformat quickly.

2. Focus on User Experience

The user experience is one of the most crucial aspects of your website. It is the experience consumers have with the brand and how they feel about it. 

You know the saying “first impressions are everything,” but with business websites, the statement still holds true. If a visitor has to wait too long or can’t find what they are looking for, they will bounce and go elsewhere. Focusing on the user experience will prioritize the consumer’s wants and needs, making them feel appreciated.

3. Check for Crawl Errors

Google, along wi other search engines, will send out crawlers or spiders to search every page of your website, indexing the information. Sometimes crawl errors happen for various reasons that can be detrimental to business. 

These errors will limit your visibility on the web by limiting your search engine ranking. Check your robots.txt file to make sure there are no errors.

4. Improve Performance

Having a fast loading time for your site is one of the most critical factors of being online. Consumers don’t want to wait any more than they have to in this digital age of instantaneous satisfaction. 

According to research from Kissmetrics, 47% of users expect your website to load in under 2 seconds. Compressing and optimizing images can be an excellent place to start.

5. Be Consistent

Consistency is key while trying to attract new users. The more content you create and post, the more engaged users will be. 

The average half-life of a tweet is around 24 minutes, with some estimates as low as 5. With that being said, if you are not consistently providing content, your posts will not be interacted with as much.

6. Utilize Social Media

Social media is important for any business, no matter the size. It can open up the possibility of connecting with millions of users online. Social media is an integral part of many businesses strategy for SEO, allowing for easy sharing and engagement among users.

Interested in Learning More About Using Mobile SEO?

Search engine optimization is one of the biggest tools for companies to invest in and develop. It can help businesses connect with consumers in a way they never imagined possible. 

If you are a business owner or looking to start a business, contact us today, and we can help you get started using mobile SEO.

Posted in SEO

5 Tips for Creating an SEO Strategy for Small Businesses

Did you know that Google accounts for 75% of all global search traffic? As a small business owner, you might be wondering what you need to do for your website to show up at the top of Google’s results.For starters, you need to figure out how to improve your SEO strategy.

Read on to get started with only a few simple tips.

1. Create Quality Content

One of the sure ways to get Google and other search engines to notice you is by creating quality content. When search engines look at the type of content on your site, they want to see relevant and quality content.

You need to ensure no matter what the content is, it adds value and relevancy to your site. For a small business, publishing content at least once a week can make a big difference.

To get started, perform an audit on your website and remove and outdated or irrelevant content.

For example, if you decide to blog posts on your website, it’s essential for you to measure which posts attract more viewers. Once you measure the trends, you will be able to learn which posts attract more visitors.

2. Local Citations

If you want your website to appear on top of the rankings, you should work on your local exposure.

You want to ensure your business information is ready and available whenever people perform a local search. Start by claiming your business on Google My Business, and ensure all of the information listed is as accurate as possible.

Start by making sure Google My Business has listed the correct URL, phone number, address, ratings, and more.

People trust more websites listed on Yelp or Google.

3. Long-Tail Queries

Although short keywords used to work in the past to help drive organic traffic. Nowadays, if you want to drive more traffic to your site, it’s time to create long-tail keywords.

These keywords are more than two words long and aim to create phrases. Long-tail keywords are less competitive and are more conversational than short keywords.

As a small business, you need to find keywords that are less competitive and will bring the most traffic.

4. Metadata Actionable Keywords

Think of metadata as the text behind the scenes, but it offers valuable information about your website.

By adding the keywords to the metadata, you will help Google notice your website from the technical side. Make sure you make the metadata actionable and to the point.

5. Make Your Website Mobile-Friendly

Because many people rely on their smartphone to perform searches, you need to work on making your website mobile-friendly.

You want users who view your website on their smartphone to have the same experience of those viewing on their desktop or laptop.

It’s Time to Step up Your SEO Strategy

Now that you know how to take your SEO strategy to the next level, it’s time you get to work. Remember to make your website mobile-friendly, create quality content, improve metadata, and create long-tail keywords.

Are you ready to take your SEO to the next level? Contact us today for a consultation.

Posted in SEO

Amazing Advice And SEO Marketing Strategies To Expand Your Reach

Thriving in today’s business world means knowing your way around Search Engine Optimization (SEO). This is what search engine sites like Google use to find relevant websites based on keyword searches. SEO is absolutely vital to driving organic and paid traffic to your website.

If you’re looking to build your customer base and create a dominating online presence, the importance of SEO marketing strategies cannot be overstated. But how can you use boost your website’s SEO to increase your reach? What marketing strategies are SEO- based?

Keep reading for some of our best advice on using SEO for expanding your company’s brand awareness, improving sales, and building customer relations.

1. Incorporate a Blog Full of Keywords

One of the best SEO marketing strategies is called content marketing. This uses content such as articles, videos, and other published content to sway users in the right direction. However, a blog full of articles is also a great way to significantly improve your SEO ranking.

Each article needs to have a primary keyword and several secondary keywords based on the topic of the article. When customers search for information, products, or services related to that topic, your site will be more likely to come up in the top search results.

2. Anticipate Voice-Activated AI Searches

However, when it comes to designing specific keywords for on-page SEO coding, you need to put yourself in the mindset of the average consumer. Did you know 81 percent of Americans own a smartphone?

Smartphones and other devices with built-in AI (Siri, Alexa) respond to voice-activated commands. These voice-activated commands typically require the AI software to scour the internet (using a search engine) to find whatever information people are looking for.

Therefore, the keywords you use on your website need to resemble the way people ask questions to smart devices. For example, “Where can I find ‘x’ services near me?” versus “the best ‘x’ services in ‘x’ location.”

3. Use Multiple Forms of Media

Next, SEO ratings increase with a number of things, such as consistent updates to your website, internal and external links, and multiple forms of media. The best SEO marketing strategies put an emphasis on using images, photos, GIFs, videos, and text.

Moreover, these non-text forms of media can be embedded with metadata that strengthens your SEO.

4. Increase SEO Credibility by Getting Backlinks to Your Site

Earning backlinks from other websites is one of the most important things you can do to appear as an authority in the eyes of search engines. This means affiliating with other websites so they will publish links on their pages back to your website.

This boosts your credibility with search engines, which makes your website a priority on search results pages.

5. Integrate Your Website With Your Social Media Profiles

Finally, the integration of social media and your website is invaluable in terms of SEO marketing strategies. With nearly 80 percent of Americans owning at least one social media profile, it continues to be one of the leading platforms for improving brand recognition and signing new customers.

Make sure every post you publish on your website is being reflected on your social media profiles. This will help continuously revert traffic from social media to your website.

Looking for More SEO Marketing Strategies and Advice?

SEO is a complicated system that takes time, dedication, and consistency to master. As a business owner, you may not be able to devote enough energy to SEO marketing strategies and website management. But don’t worry, that’s exactly why people like us exist.

Contact us today to see what we can do for you. We offer everything from SEO marketing to website development.  We look forward to working with you!

Posted in SEO

The Future of SEO: Which Trends Will Dominate 2020 and Beyond?

Search Engine Optimization, or SEO, is the best way to get your website noticed.

SEO determines how your website ranks in search rankings. It determines how easily your site is found when someone Googles your industry.

This article will teach you about the future of SEO and how you can rank well in 2020.

1. Create Quality Content

The truth is, quality content is never going out of style.

It’s important that you create content that adds value to a reader’s life. Your content should answer questions people want to know about your business.

It’s also important that you make your content easy to read for the web.

This means no long, rambling paragraphs. You need to “chunk” your words int digestible pieces. Include headings and white space often to give people breaks from the text.

Create content that you would want to read.

2. Be Mobile Friendly

As smartphones keep growing smarter, people have less need to access a computer.

By 2025, 75% of people will be accessing the internet exclusively from their phones.

What does this mean for SEO?

It means you need to be creating websites with mobile settings in mind. Before making a post, consider how it will appear on a cell phone.

Check at what points in a post a cellphone user will need to scroll down. You also need to make sure your mobile site has fast loading times. You would be shocked how quickly a mobile user will lose interest in your site if it runs slowly.

3. Be Snippet Worthy

Google is now featuring important information on snippets on its homepage.

These snippets give answers to questions without users even having to click the link.

You want your website to qualify for a snippet. In order to do this, you need to provide clear answers to commonly asked questions on your site.

4. Hire an Influencer

Influencers are so popular for a reason: they sell things well.

People love to buy things from people they trust. Influencers provide a face to a product and people flock to them.

Recruit an influencer to advertise your product for you. While they’re doing so, they will include a link to your website which will generate more traffic for you.

Remember, the more links you have to your site, the more authority Google thinks you have and the higher you will be ranked in its search engine.

Now You Know the Future of SEO

Search Engine Optimization is going to be more crucial in 2020 than any year before.

Every day, the internet is becoming more saturated with websites and blogs and they’re all fighting to stand out. The future of SEO will surely shape up to be more and more competitive.

Focus on building a quality website and becoming an authority on your subject and the traffic should follow.

Check out more of our tips on marketing your content here.

5 SEO Trends to Close out 2019 With

When you get into the swing of a good SEO campaign, keep your eyes open for things you could improve on.

Using SEO for growth is important, and continuing to grow requires that you keep up with user trends and preferences. We’re going to discuss some areas that you should focus on in 2019.

Things change over time, and what worked last year might not work as we roll into 2020. So, keep an open mind and take in a few of the following ideas.

SEO for Growth: Trends for 2019

Make sure you’ve established a solid groundwork for your SEO campaign before you think about the more specific things. Some of the ideas in this article will be broad, while some will be more particular.

Take each as you can, considering where you’re currently sitting in terms of SEO development.

1. Understand Media Preference

Your demographic likely has a particular sort of media that they enjoy engaging with. Things are polarizing, and different social sites are establishing groups and their preferences in terms of media.

Audio, text, images, video, memes, listicles. These are all forms of content that rise and fall as time moves, and it’s important that you keep up on how your audience is responding to the variety.

Keep a close eye on your Adwords metrics as you put out different forms of media and see which ones work best.

2. Mobile-First

Google is getting increasingly mobile in its approach to search rankings. Google is in the process of shifting toward a mobile-first indexing process, meaning that your mobile sites are the ones that will compete in the SERPS.

This doesn’t mean you can just neglect your desktop pages, but consider beefing up everything mobile on your site.

3. Go In-Depth with Content

Google’s artificial intelligence is increasingly good at noticing the inherent value of content. If your content is uninformative and over-optimized, you aren’t going to see results.

Start seeing the depth of content as a feature of optimization. Good content will be rewarded, as always.

4. Keep Your Reputation Up

As buzz generates around your brand, good or bad, search engines have begun to sniff out how that should affect your search rankings.

Even if a mention of your site is totally separated from your content, Google can use it and factor it into your search rankings. So, if people are speaking highly about you, or about you at all, that will come into play in the SERPS.

5. Don’t Forget Amazon

If you’re a business that sells goods online, you must be present on Amazon. People are migrating to Amazon to handle their shopping before they browse Google in a lot of cases.

This means that the site has become a sort of search engine for online shopping. Keep that in mind and explore your options for optimizing on Amazon.

Need to Beef Up Your Image?

We hope that you can use some of these tips on SEO for growth. Keep in mind that branding and image are coming into play more regularly in terms of search engine algorithms and results.

If you’re in need of a little brand-polishing, check out the services we offer and see how we can help!

Posted in SEO

A Guide to Content Optimization

More than 40% of online businesses capture revenue through organic traffic. 

But before you can start capitalizing off organic traffic, you need to optimize your website. 

Content optimization not only helps businesses increase traffic but also improves conversion rates. Your margins will thank you.

Want to know how to start optimizing your online content? Keep reading for the top secrets you need to get started.


The #1 most important thing your optimized content should include is a high-quality keyword or two. Gone are the days of over-optimizing posts with keywords stuffed everywhere. 

Instead, your keyword should appear:

  • In the title of the page or post
  • In at least one heading 
  • In the introduction and the conclusion paragraphs
  • Sprinkled throughout the body paragraphs 

Before you start writing, though, make sure you do your keyword research. One thing to keep in mind is that today’s searches are dominated by the mobile voice search. So make sure your keyword research considers this fact. 

Internal Links

Internal links should appear in your content and point Google toward the most important pages on your website. 

Often, the most important page is your Services or Products page. Or you may consider your Contact page the most important. There are even some sites that link to specific pieces of blog content they are trying to rank for.

Which page is important doesn’t matter. Just make sure you identify yours and link back to it on your site whenever relevant and possible.

Word Count

Google likes content over 300 words. Google really likes content over 600 words. But if you want your site to rank on the first page of Google search results, you will probably be better off writing 2000 words of content or more. 

This word count specifically applies to blog articles and longer form content. After all, it can be difficult to write 2000 words of content on your product pages. 

One trick for non-blog content is to look at the pages that are already ranked for your keyword. As long as your content has the same or a larger word count, you are all set to outrank them.


In today’s online world, people aren’t reading your posts– they’re skimming. That’s why you need to make sure your content is skimmable. Use bolded font, bullet points, numbered lists, and paragraph breaks to add more white space.

 Your optimized content should also include videos, images, and graphics. Because if you aren’t, your competition definitely is since 88% of marketers claim they use graphics in more than half of their content.

Another reason to use visuals is that online readers tend to trust information learned from videos than words alone. That means educational videos can help build your brand authority.

More Content Optimization Tips

Google is aware of over 100 trillion web pages as of a few years ago. That number has grown and is sure to keep growing. 

To keep up in this age of digital explosion, you need more than a DIY content strategy. You need professional SEO experts who will deliver results. 

Looking for a surefire way to get noticed by your customers? Enfuse Creative Design offers content optimization services for small and medium-sized businesses. Find out more about our SEO services and learn how we can help grow your customer base.