5 SEO Trends to Close out 2019 With

5 SEO Trends to Close out 2019 With

When you get into the swing of a good SEO campaign, keep your eyes open for things you could improve on.

Using SEO for growth is important, and continuing to grow requires that you keep up with user trends and preferences. We’re going to discuss some areas that you should focus on in 2019.

Things change over time, and what worked last year might not work as we roll into 2020. So, keep an open mind and take in a few of the following ideas.

SEO for Growth: Trends for 2019

Make sure you’ve established a solid groundwork for your SEO campaign before you think about the more specific things. Some of the ideas in this article will be broad, while some will be more particular.

Take each as you can, considering where you’re currently sitting in terms of SEO development.

1. Understand Media Preference

Your demographic likely has a particular sort of media that they enjoy engaging with. Things are polarizing, and different social sites are establishing groups and their preferences in terms of media.

Audio, text, images, video, memes, listicles. These are all forms of content that rise and fall as time moves, and it’s important that you keep up on how your audience is responding to the variety.

Keep a close eye on your Adwords metrics as you put out different forms of media and see which ones work best.

2. Mobile-First

Google is getting increasingly mobile in its approach to search rankings. Google is in the process of shifting toward a mobile-first indexing process, meaning that your mobile sites are the ones that will compete in the SERPS.

This doesn’t mean you can just neglect your desktop pages, but consider beefing up everything mobile on your site.

3. Go In-Depth with Content

Google’s artificial intelligence is increasingly good at noticing the inherent value of content. If your content is uninformative and over-optimized, you aren’t going to see results.

Start seeing the depth of content as a feature of optimization. Good content will be rewarded, as always.

4. Keep Your Reputation Up

As buzz generates around your brand, good or bad, search engines have begun to sniff out how that should affect your search rankings.

Even if a mention of your site is totally separated from your content, Google can use it and factor it into your search rankings. So, if people are speaking highly about you, or about you at all, that will come into play in the SERPS.

5. Don’t Forget Amazon

If you’re a business that sells goods online, you must be present on Amazon. People are migrating to Amazon to handle their shopping before they browse Google in a lot of cases.

This means that the site has become a sort of search engine for online shopping. Keep that in mind and explore your options for optimizing on Amazon.

Need to Beef Up Your Image?

We hope that you can use some of these tips on SEO for growth. Keep in mind that branding and image are coming into play more regularly in terms of search engine algorithms and results.

If you’re in need of a little brand-polishing, check out the services we offer and see how we can help!

Posted in SEO

A Guide to Content Optimization

More than 40% of online businesses capture revenue through organic traffic. 

But before you can start capitalizing off organic traffic, you need to optimize your website. 

Content optimization not only helps businesses increase traffic but also improves conversion rates. Your margins will thank you.

Want to know how to start optimizing your online content? Keep reading for the top secrets you need to get started.

Keywords

The #1 most important thing your optimized content should include is a high-quality keyword or two. Gone are the days of over-optimizing posts with keywords stuffed everywhere. 

Instead, your keyword should appear:

  • In the title of the page or post
  • In at least one heading 
  • In the introduction and the conclusion paragraphs
  • Sprinkled throughout the body paragraphs 

Before you start writing, though, make sure you do your keyword research. One thing to keep in mind is that today’s searches are dominated by the mobile voice search. So make sure your keyword research considers this fact. 

Internal Links

Internal links should appear in your content and point Google toward the most important pages on your website. 

Often, the most important page is your Services or Products page. Or you may consider your Contact page the most important. There are even some sites that link to specific pieces of blog content they are trying to rank for.

Which page is important doesn’t matter. Just make sure you identify yours and link back to it on your site whenever relevant and possible.

Word Count

Google likes content over 300 words. Google really likes content over 600 words. But if you want your site to rank on the first page of Google search results, you will probably be better off writing 2000 words of content or more. 

This word count specifically applies to blog articles and longer form content. After all, it can be difficult to write 2000 words of content on your product pages. 

One trick for non-blog content is to look at the pages that are already ranked for your keyword. As long as your content has the same or a larger word count, you are all set to outrank them.

Readability

In today’s online world, people aren’t reading your posts– they’re skimming. That’s why you need to make sure your content is skimmable. Use bolded font, bullet points, numbered lists, and paragraph breaks to add more white space.

 Your optimized content should also include videos, images, and graphics. Because if you aren’t, your competition definitely is since 88% of marketers claim they use graphics in more than half of their content.

Another reason to use visuals is that online readers tend to trust information learned from videos than words alone. That means educational videos can help build your brand authority.

More Content Optimization Tips

Google is aware of over 100 trillion web pages as of a few years ago. That number has grown and is sure to keep growing. 

To keep up in this age of digital explosion, you need more than a DIY content strategy. You need professional SEO experts who will deliver results. 

Looking for a surefire way to get noticed by your customers? Enfuse Creative Design offers content optimization services for small and medium-sized businesses. Find out more about our SEO services and learn how we can help grow your customer base.

Enhance Your SEO Experience by Following These 3 Trends in 2019

When it comes to Search Engine Optimization, if you’re not up to date on the trends, you’ll find your website slipping toward internet obscurity.

To make Google, Bing, and other search engines love your site, you have to give them the optimization they want. And in 2019, the SEO trends are different than in the past.

If you want your SEO experience to matter in the upcoming year, then make sure you pay attention to these three trends.

Keyword Relevancy Will Drop

For now, keywords are the bread-and-butter of SEO. If you want search engines to give results for your website to users, the keywords you choose play a major role in determining where you land in the results.

In 2019, that may start to change. Search engines will start to look for users’ “search intent” rather than basic keywords. Search intent is what it sounds like: what are the intentions behind a user’s search?

For example, if a user types in “best books of 1987,” you can be certain they are looking for either 1) a book to read from that year or 2) for a ranking. In 2019, understanding that intent will be more important than placing keywords in your posts.

The challenge will be to know what a user will be searching for and beat them to the punch. Websites that can figure that out will have a huge advantage in search results.

Video Optimization Will be Crucial

According to one major forecast, video content is going to trend past all other types of content. That means you need to start thinking about video optimization as soon as possible.

Video will be a key component of making the front page of search engines. Focus on optimizing your vanity URL so search engines will find your ads and original content.

Also, make sure to optimize your website video for mobile users. As tablets and smartphone become ever more prevalent, the percentage of mobile searches will rise.

Long-Form Content Will be King

Until today, the focus on driving search results was original SEO content, with the length of posts being an afterthought. From 2019 on, you’ll need to start producing longer posts.

Long-form content is tough to define, but you can consider anything over 1,000 words long. Gone are the days where you can crank out hundreds of 500-word posts to get search engine recognition. While there’s no penalty for short posts, longer posts will receive more weight.

Long-form content will rise in the ranking because it offers more chances for backlinks, which are the lifeblood of your ranking.

The New SEO Experience

You can be sure that more SEO experience trends will arise. Proper SEO requires ongoing research to stay ahead of your competitors. By understanding the trends of each year — and of those that may be dominant in the future — will help your website stay on top of the search engine rankings.

If you need help optimizing your website, or to learn more about SEO, please contact us at any time.

The Top 5 SEO Best Practices in 2018

The world of search engine optimization is constantly evolving. Are the tactics you and your brand employ still up to par with what Google and your audience expect?

Here are five SEO best practices in 2018 to help you get up to speed.

1. Structured Data

Within the last year or so, many search engine users have begun to rely on rich snippets to obtain more information about a source. If you’re not sure what a rich snippet is, here’s a quick example.

Let’s say you’re Googling some restaurants in your area. You look at the first two search results and notice that their information is set up slightly differently.

One includes a brief description of the restaurant while the other includes a description as well as an overview of its reviews and general pricing information. The latter is utilizing rich snippets, and according to research, is more likely to get the click over its competition.

More importantly, the site that utilizes rich snippets is more likely to receive a better SERP ranking.

2. Layered Keywords

One of the biggest components of SEO has always been the use of great keywords. While keywords are still among the biggest factors among SEO trends 2018, the game has changed a bit.

Instead of relying on a primary keyword, many brands are utilizing secondary keywords to boost their on-page SEO. Now, it isn’t enough to have one great keyword for your content — you’ll need to come up with a list of at least half a dozen in addition to your primary keyword.

3. Voice Search

Hey Siri, show me why so many users prefer voice search.

Yes, even the fundamental way users search for information has changed thanks to AI-assisted technology. As a result, you’ll need to start tailoring your website and content to a voice-driven audience.

Think about natural phrasing one would use when searching for a topic instead of what sounded best to Google a year ago. The more natural and realistic your keywords are, the better.

4. Authority-Driven Content

With many people more skeptical than ever about what they read on the Internet, now is the time to establish your website as an authority.

If you’re not already in the habit of sourcing your information with reliable links, that needs to change ASAP. Before you link to a website, consider its sources.

Is the site a trusted leader in your field? Is the site secure? Is the information even relevant to your audience?

Yes, this requires more work on your part. However, proving yourself as an authority can be an invaluable asset to your site.

5. Reviews

Reviews are still one of the biggest factors in a business’ branding strategy. So it’s time to focus on generating more reviews for your business.

Many sites opt to include a testimonials page on their website but don’t forget to seek reviews from external sources, as well. Most customers are going to seek out reviews on a brand before a purchase, so having easily accessible reviews can help you make the sale.

These SEO Best Practices In 2018 Will Help You Dominate Google

After reading this list of SEO best practices in 2018, your head may be spinning. And understandably so.

Google’s frequent tweaking of its algorithm can be hard to keep up with. But for now, focus on implementing these five strategies.

And don’t forget, Enfuse is here to help. From creating gorgeous websites to generating stunning graphics to SEO and so much more, we want to help your brand succeed. So get in touch today and let us worry about the details.

Posted in SEO

3 Ways to Achieve a Higher Search Engine Placement

There are over 67,000 Google searches every second. With potential traffic like that, your site’s search engine placement is more important than ever. But how exactly can you improve your websites rank?

Here are 3 ways to boost your SEO so your site will rank higher and your business will attract more customers.

Mobile First

Mobile searches overtook desktop in 2015. Since then, the push toward responsive design and mobile-first SEO strategy hasn’t let up.

2018 marks another milestone in the mobile-first movement, with Google announcing in March that it’s rolling out mobile-first indexing. This means all searches, whether on mobile or desktop, will now index according to the content of their mobile view.

What does this mean for your SEO page rank? In a nutshell, you need to be thinking mobile-first.

Ensure your website is responsive and easy to navigate on mobile. If your mobile view is more streamlined than your desktop, also make sure the information essential to your SEO can be parsed by search engines.

Focus on Content

Search engines aim to deliver quality content to their users. Therefore, the best way to make search engines view your site favorably is to do just that.

Quality, relevant content is the key ingredient to a healthy page rank. It helps drive traffic, keeps users on your page for longer, and invites robust backlinks. All good things when it comes to your SEO.

Keyword stuffing is a thing of the distant past. Since search engines have updated their algorithms specifically to combat it, employing the tactic can actually hurt your page rank.

Instead of focusing on keywords, your content should be tailored to specific topics. You must know what your users are asking and craft your content to answer those queries specifically.

Relevancy doesn’t just apply to the quality of content, either. You should also ensure your site is updated regularly. New content is essential but keeping your older posts up-to-date is also an excellent way to tell search engines that your content is fresh and relevant.

Go Local

Local SEO is the practice of targeting your SEO efforts to a specific locale. If you have a brick and mortar location, this practice is one you can’t afford to overlook, because search engines certainly aren’t.

46% of all Google searches are local and search engines are meeting that user needs in a big way. If someone searches for pizza restaurants, for instance, Google will take their location into account when serving them results.

What does this mean for your business?

You should optimize your website for local search. Make sure your business’ contact details are prominent and up-to-date. All phone numbers should also be clickable on mobile.

When crafting content, choose topics relevant to your locale. It’s a great way to boost your local SEO but can also help you target less competitive keywords.

Boost Your Search Engine Placement

Search engine placement isn’t an exact science, but there are ways to boost your sites rank. By ensuring your site is mobile optimized, your content is well-crafted, and your local SEO is up to snuff, your site will be putting its best SEO foot forward.

Want to know how the GDPR impacts your business? Here’s everything you need to know about the GDPR.

Posted in SEO

Google Positioning: How to Rank Higher

Positioning your business to rank higher on Google sounds daunting to someone starting a website for the first time.

However, that’s mostly due to the fancy jargon. The basics of Google positioning actually aren’t that complicated.

Ranking higher isn’t about writing in a weird language or putting enough keywords in the article.

In fact, those things might hurt you. It is instead about recognizing the topics that people are searching for and picking the right one to get their attention.

By following these steps, beginners at Google ranking can expect to gain traffic from Google.

Write About What People Care About

Every day, people are searching Google for solutions to problems and answers to questions. Your goal is to position your content into the conversation about those problems and answers.

To get started, you’ll need to have a way to track the topics that people are searching for, which are called keywords.

SEO Book’s Keyword Suggestion Tool is an easy tracker to use. Enter your subject into the tool. Then, you’ll see a neat list of related phrases and the number of daily and monthly searches they get.

You can then cross-check the results with the total number of searches for the topic on Google.

If your phrase gets a high number of daily searches and has 10 million or less total results on Google, you have a good chance of ranking on the first page for it, since competitors probably won’t be as specific as your content will be.

Don’t Neglect Images

While Google doesn’t disclose the data, a significant percentage of its searches, perhaps as much as a third, are image searches.

Because Google often presents related images on the pages of its web search results, having a high ranking image on your site is a great way to get traffic.

To begin making the most of your image optimization, you should upload your file with the keywords or phrases in the name. For example, “Roman-Gladiator.jpg” will do much better in image searches than “egjudhcncjpg.”

Once your image is uploaded, make sure that its alternate text (which can be edited either in web software such as WordPress or in HTML) is related to your keywords or phrases. If possible, put your image above and below content that contains the keywords or phrases.

There’s much more to it than this, but it’s a good way to get started.

Keyword Density

In the early days of SEO, webmasters would stuff their content full of as many keywords as possible to rank high.

Those days are long gone and Google will now penalize anyone who does it.

Modern SEO isn’t about keyword stuffing, but creating content people will want to share and link to.

Your keywords instead should flow naturally in sentences crafted for readers, not search engine bots. This is the best way for people to like and share your content, which is ultimately the way that Google determines your site’s importance.

To avoid having Google think that you’re keyword stuffing, never have your keywords be more than 1% of your total text.

Improve your Google Positioning

While these are the basic steps that can help those new to Google positioning grow their sites and businesses, generating search engine growth can take time and be a tedious effort

If you’d like the help of a team of experienced professionals who specialize in growing the presence of businesses on Google, contact us.

Posted in SEO