4 Common Mobile Marketing Mistakes to Avoid for Small Businesses

4 Common Mobile Marketing Mistakes to Avoid for Small Businesses

Mobile marketing is a crucial type of marketing for many businesses. It makes your website more accessible from the cell phones of customers all over the world. Although you may be using mobile marketing techniques to reach more people, you may be making mistakes. In this article, we’re going to detail some of the most common mobile marketing mistakes that have been made.

Continue reading below to find out everything that you need to know.

1. No Strategy

Before you begin a mobile marketing campaign, you must have got a plan before launching your campaign. Without having set goals in place, you may be doing more harm to your business than good.

Before launching your campaign, you need to ensure that your strategy aligns with your business mission and goals.

2. Not Choosing Customer-Centered Plans

When you begin your mobile-friendly website, one of the biggest mistakes that you can make is not taking into account who your audience is. The content that you post to your site should always be done with the customer in mind.

When you take your time to create content for your customers, it’ll increase customer engagement and traffic to your site. You and your team should review every piece of content and ask yourselves whether your target audience will receive it well.

Another way to post content targeting your audience is to review the data analytics that you receive after posting content. You’ll know what kinds of posts do well and which ones don’t.

3. Not Interacting With Customers

Communicating with customers can mean increased success for your business, and when your customers feel that they aren’t being heard, it can cause issues. Part of communicating with customers means responding to customer complaints promptly and addressing issues that they may have.

It also means customizing your mobile website to ensure it shows the personality of the company.

4. Not Using SEO Techniques

Search engine optimization will make sure that your company site pops up whenever customers search the internet. When you don’t use SEO correctly, it could mean that your company doesn’t appear in searches as many times as you’d like it too.

If you aren’t sure how to optimize SEO, there are tons of resources available to your company to ensure that you’re making the most of each search that customers make. If you don’t have the time to learn about SEO optimization, you can always outsource and find outside people to increase your optimization.

Mobile Marketing Mistakes Avoided

Now that you’ve read the mobile marketing mistakes that we’ve listed above, it will be easier for you to avoid them. Avoiding these marketing mistakes will ensure that your campaign continues to be a success.

If you need help with search engine optimization or web design, you should contact us immediately. Let us put our experience to work for you and increase customer engagement and traffic to your site.

I Have an Idea for an App!: 4 Ways to Know if It’s Any Good

In the digital era, there seems to be an app for everything. On the Google Play Store, there are nearly 2.5 million apps. There are another 1.8 million on the Apple App Store.

The sheer volume of apps should come as no surprise given how large the market is. In 2019, mobile apps generated over $460 billion in revenue.

For many people, the lightbulb goes on and they say to themselves, I have an idea for an app. Read on for four ways to know if you have a good idea for one. Explore other relevant topics such as pitching an app to potential investors.

1. There Is a Need

With millions of apps available for download, many ideas have already been launched. Before you start investing time and money in the app, do some opposition research.

Start by searching Google Play and the Apple App Store. Next, use a search engine to see what similar apps are out there if any.

Just because an app is available does not mean your dream is dead. You may still fill a need by offering the market a capability improvement. If you determine a need exists at the end of researching, you can be confident that you have a good idea.

2. Beta Testing

Before launching one, you want to perform some beta testing to make sure it works properly. This involves in-house verification testing to make sure it functions correctly.

Some in the tech industry refer to this as a Minimum Viable Product (MVP). The goal is to identify any bugs with your MVP and remediate them before product launch. Successfully proceeding past beta testing is a sign that you have developed a good product.

3. Customer Feedback

Now that your app functions properly, it is time to get some customer feedback. Start by delivering the MVP to a small group of testers. These testers should represent the prospective customer base you want to sell to.

Let them try it out and give you constructive feedback. Take their commentary seriously and implement solutions accordingly. If these prospective customers like it, you can be confident in your app.

4. Pitch to Investors

There is perhaps no better sign of a good idea than investor enthusiasm. Sometime during the development process, you are going to pitch the idea to investors.

The goal is to secure funding to complete software development. During an investor pitch, you can tell them the results of your opposition research. Also, inform investors about beta testing, customer feedback, and what you did to correct any deficiencies.

I Have An Idea for an App: A Recap

It possible for anyone to develop a software app. Just a few months ago, a 10-year old boy presented a new app at Apple’s Worldwide Developers Conference.

You can implement a great idea for a mobile app too. It is evident that it will be successful if there is a need and it receives positive feedback from customers.

If you are thinking I have an idea for an app and need help with development, contact us today for assistance.

5 Content Marketing Tips You Have to Try

A study by Microsoft found that people lose attention after 8 seconds—shorter than a goldfish, who loses attention after 9 seconds. It can be hard to market towards people when you have such a short window of time to grab their attention and keep it. What content marketing tips will captivate your audience and keep them coming back?

There are plenty of content marketing guides out there that can get you started, but they can be pretty dense.

Don’t worry though—we’ve got you covered! Read below to check out our easy-to-read list of 5 of the best content marketing tips!

The Five Best Content Marketing Tips

The way you market your content can make or break your brand. With these 5 tips, you can take your content to the next level!

1. Review Your Analytics

Whether you are posting on YouTube or Facebook, it’s important to review your analytics page. Watching how numbers differ from post to post can give you a good idea of what content performs well on your accounts and what you should refrain from posting in the future.

By analyzing numbers, you’ll also learn which of your platforms is most profitable and viewed. If you’re advertising a product more on Facebook but your Instagram has more followers, you’re doing yourself a disservice!

2. Collaborate with Other Creators

One of the best ways to expand your audience is by collaborating with other creators or brands. Not only will you be showing off the fact that your brand is worth the time of other content creators, but your audience will grow as their followers view the joint content!

3. Be Consistent

One thing that really can throw your marketing off is inconsistency. Maintaining consistency is one of the most valuable content marketing tips. You want to have a similar voice whether it’s on your blog or your Twitter account. If you have a large marketing team, make sure you are clear about the voice you are going for.

Deciding what your main goals and talking points should be early on will make this easier. Returning to the same points every post or two can help you maintain consistency.

Your posting schedule should also be consistent. Don’t post a new YouTube video every Tuesday for 3 months straight only to take a month-long hiatus! Your content viewers will lose interest if you’re not consistent with when and how often you post.

4. Know Your Audience

Many brands post content aimlessly and wonder why they can’t retain an audience. Once you build up a bit of a following, analyze the major demographics. Once you know who your audience is, you can modify your content to suit them more.

This is also useful in determining where you should focus your content posts. Does your audience reside mostly on Instagram or Facebook? If a certain platform or type of content isn’t drawing in new viewers or clients, cut it from your agenda.

5. Optimize Your Content

Learning what keywords will bring up your rank in Google’s algorithm is key to making your content reach as many people as possible. Optimizing your content is one of the smartest things you can do to bring in traffic!

If you’ve already done as much as you feel you can with keywords, focus more on semantic search. What information is your audience searching for? Target your content on those questions or phrases.

Applying Marketing Strategies

By applying these content marketing tips, you can elevate your content to the next level. Even making little tweaks to your content, like changing the tone of voice in a caption or what time of day you post it, can completely change the way that it’s received.

Check out the rest of our blog and website for more information on marketing, graphic design, and SEO!

Establish Your Brand: A Quick Guide to Leveraging Promotional Marketing

Over 627,000 businesses are started each year, making it increasingly difficult to stand out among the crowd. Which explains why so many businesses are consistently looking towards promotional marketing strategies to help draw in new customers.

Still, you may feel intimidated or unsure of where to begin when it comes to these marketing techniques. You’re not alone. Many businesses face the same struggles, but by following some of the tips listed below you’ll find promoting your business is easier than it seems.

Finding the Right Kind of Promotional Marketing

Before we dive into promotional marketing techniques, it’s important to know that every business is unique and therefore every business will get different results from different strategies.

The key is to look towards your data and analytics to learn which methods are truly helping your business and which are not.

We also suggest taking the time to identify your target market. Learn as much about your target market as you can before starting any marketing efforts, as this will help clarify which platforms and content types may be effective.

Hold a Contest

You’ll find that at the heart of every promotional strategy is a strong incentive. People simply won’t give you their time without something in it for them, which is why contests are a great strategy to implement.

Not only can a contest encourage a consumer to buy, but it can also be used as leverage to help them spread the word. Consider a contest that involves social media engagement as part of the fun, but be sure to stay within platform rules.

Post Sale Surveys

Feedback is your best friend when it comes to promotional strategies. Not only does it give you the opportunity to enhance your brand, but it can also bring some clarity on which marketing avenues are working for you.

Consumers also love knowing that you’re taking every opportunity you can to provide them with better value and customer service.

Email Marketing

While many follow the false belief that email marketing is dead, it actually continues to be one of the leading marketing efforts with the strongest ROI.

By taking a bit of time to learn how to craft an enticing email (or hiring someone that does) you’ll find that your emails build strong consumer relationships and can even encourage better brand loyalty.

Turn to the Professionals

The world of marketing and promoting is constantly evolving, taking a good chunk of your time and energy. Which is why many businesses turn to marketing professionals to do the heavy lifting for them.

Whether it’s crafting an annual marketing plan or enhancing your business’s website design, a marketing agency can help you get the exposure you’re looking for.

The Right Team

Having the right team to back you with promotional marketing can make all the difference, especially when working with those that are experienced in helping businesses expand.

If you’re looking to increase your marketing outreach, contact us today to see how we can be of assistance.

7 Ways to Create an Exciting Email Newsletter

An email newsletter is more than a marketing campaign — it’s the easiest way for you to let your customers know just how much you appreciate them.

That said, not all newsletters are equal.

Some campaigns can be instrumental in nurturing and building relationships with returning customers. But, when done incorrectly, a reoccurring newsletter can be a fast way to annoy even the most loyal customers.

Here are seven must-have email newsletter tips that will help you craft a highly effective campaign.

1. Keep it Consistent

Your final schedule for your newsletter depends entirely upon your company. That said, you should strive to adapt one trait no matter who you are: consistency.

It doesn’t matter whether you plan on releasing newsletters once a week or once a month. You should always be consistent with when you send the emails out and the quality of their content.

2. Be Brief

Nobody wants to open up their inbox to a wall of text.

When putting together your newsletter, you should try to convey as much information as you can in the least amount of words possible.

There’s no need for flowery, convincing language. If your customer signed up for your newsletter, then you’ve already convinced them. Now, all you need to focus on is spreading any new information they may find interesting.

3. Information First

The primary goal of your newsletter should be to educate your customers.

The best way to do this is by playing journalist and using the old inverted pyramid trick.

Never bury your lead. Any essential information that may be of interest to your customers and clients should be at the very top of your newsletter.

4. … Sales Second

As we said before if your customer is already signed up for your newsletter, then you’ve already sold them on something. You don’t need to sell them again.

You should use your newsletter to inform your customers about new products and services. But, you shouldn’t try to push them into buying them.

5. Pictures Are Worth a Thousand Words

While words are essential when it comes to spreading information, they can only go so far — especially when it comes to marketing.

One of the best ways to build an influential email newsletter is by supplementing your text with relevant, high-quality images.

And remember, any images you use should be correctly formatted!

6. Branding is Everything

If you run a website, then odds are you already have a bit of a handle on branding.

That said, you should make sure that the branding you use on your website and any social media accounts extends to your email newsletter.

Make sure you’re using the same color palette, fonts, and graphics. And don’t forget to flaunt your logo!

7. Make it Personal

Finally, a newsletter is a bit more personal than say a social media marketing campaign. Any time you send something directly to your customers, you should take the time to make it feel like it’s intended for them, not a mass message.

Include your customer’s name and take steps to tailor the content of the newsletter to suit their interests.

If you make an effort to let your customers know you care, they’ll pick up on it and pay you back in kind.

Must-Have Newsletter Tips

Newsletters can be a powerful marketing tool — when used correctly.

By following these seven newsletter tips, you’ll be able to create an effective email newsletter your customers are sure to love.

Need some extra help in getting started? We’ve got you covered!

Contact us for more information about our services or to begin crafting the perfect email marketing campaign today.

5 Ways to Increase Traffic to Your Website

If you have a website, but no one visits it, do you really have a site at all?

A website with no users cannot accomplish whatever the goal of that site may be. So, the question is, how do you attract people to your website?

Fortunately, driving online traffic to your site can be a breeze — if you know what you’re doing.

Here are five easy methods that can help you drive traffic to your website.

1. Video Killed Blog Star

Ok, so maybe that statement isn’t entirely true. But, it’s an undeniable fact that video is the new king of online content.

Which, is why one of the best ways to boost traffic to your website is by creating a YouTube channel and cranking out a couple of videos.

On top of guiding new users to your website, YouTube videos can help organically boost your search engine rankings. And, videos can even help you generate a little extra income if you play your cards right.

When done correctly, you can post videos across multiple social media platforms. So, you can exponentially increase the size of your audience, without having to generate a lot of extra content.

2. Become a Social Butterfly

While video rules the internet, pictures are still worth a thousand words — and, are much easier to produce.

Another fantastic way to drive traffic to your website is by taking advantage of the social media platforms that are available today.

Platforms like Instagram are excellent places to advertise your website and interact with users.

On top of that, all the big name social media sites allow you to post videos. So, you can double up the benefits of social media interaction and video content.

3. Going Mobile

We’re living in a mobile world. So, it’s time for you to become a mobile girl.

More people access websites via a mobile platform now than ever before. So, if you haven’t optimized your site for mobile users, then you could be missing out on a lot of web traffic.

If you already have a standard desktop site, you may not see the importance of using time and resources to create a distinctly mobile version.

But, the differences between mobile sites and desktop versions go beyond looks alone.

Mobile sites work uniquely and are even optimized differently than their desktop counterparts. So, keeping that in mind, you may want to consider bringing on an expert to help you get your mobile website squared away.

4. Advertise That!

Compared to everything else on this list, paid advertising may seem a little old fashioned. That said if something works, why change it?

Advertising your website on social media, and even on other sites, can significantly boost your online traffic. Assuming you’re willing to pay, of course.

5. Everybody Loves Listicles

If you’ve reached this part of the article then congratulations — you just read a listicle.

While video is the favorite for online content formatting, some slightly more old-school formats will never go out of style. And, the listicle, or list-based articles, is one of those formats.

Publishing consistent and high-quality content is an excellent way to boost your SEO and increase your online traffic. Listicles provide a built-in format that readers and users can’t seem to get enough of in the online world.

How to Drive Traffic to Your Website

Building and optimizing a successful website doesn’t have to be a confusing or daunting task. Now that you know how to drive traffic to your site, it’s time to get to work.

Need a little help? We’ve got you covered.

Contact us for more information about the services we provide, or to get started building your dream website today.

How to Find a Marketing Agency That Understands Your Customers

On average, a business will spend 11-16% of their total annual revenue on marketing. When it comes to marketing and building a brand, every dollar counts. 

That’s why if your marketing efforts are turning up flat, it’s time to get some fresh ideas. A professional marketing agency can get you the results you need. 

Is your current marketing translating into sales? You need a marketing agency in Los Angeles that truly gets you and your customers. Here’s what to look for.

1. Do You Get Along With the Team?

While the people you work with in a marketing firm are not W-2 employees, you still need to work with them on a regular basis. 

Make sure your personalities mesh well. No matter how impressive their resume is, it will be a waste of time if you can’t get along. 

What is their communication like? Do they understand you and both your long-goals and short-term goals? How will they help you achieve those goals?

Will they listen to what you really want out of a marketing campaign? Are they willing to work with you on getting the right campaign? Or will they stick to their own ideas?

These are the questions you need to answer before signing any contract. 

Do They Understand Your Target Audience?

For any great marketing strategy to be successful, they must understand the target audience

As a business owner, of course, you know your customers. But will a marketing agency take the time to find out exactly what your customers want to hear? 

Do they know exactly who they are marketing to? Some details about the audience that they need to know are:

  • age
  • gender
  • location
  • demographics
  • education

Basically, they need to know everything they can about your products and the people who are buying it.  Will they take the time to gather all the analysis needed to reach your target audience? 

The last thing you want is to spend months on a marketing campaign that misses its target.

Do They Have the Services You Need?

Different marketing agencies will offer different services. Make sure the agency you are hiring has all the services you want. 

Are you looking for online marketing? Then find an agency that specializes in marketing on social media sites. They can help you figure out which social media platforms will be most productive with your audience. 

If you are looking for other types of marketing such as email, direct mail, newsletters, or multi-level marketing, make sure the agency you hire can help you in all areas you’re interested in.

Finding an agency that is an industry leader in the type of marketing you want to do will be a game changer.

The Best Marketing Agency in Los Angeles

There are a lot of options when it comes to choosing a marketing agency to hire. When looking for the best marketing agency in Los Angeles, make sure they can take your next marketing campaign to the next level.

Come give us a look, we’re here to answer any questions and help you every step of the way. So contact us and let us make all your hard-earned money spent on marketing count.

Why are Logos Important for Small Business?

When you’re starting a small business, a logo may be the last thing on your list of priorities.

The truth is, a logo is much more than a symbol or image. It can convey so much to an audience with so little.

Creating an original logo can have an unexpected, positive impact on your business.

Read here to learn, “Why are logos important?”

Why Are Logos Important?

Simply put, logos are important because they convey a lot of information through a single image. And research has shown that visuals help us remember information better.

That means a logo can help your small business get a message across about who you are. They’re an aesthetically pleasing way to make an impression and even define your identity in the process.

Here are some of the reasons a logo is worth the investment.

Helps Establish Identity

As mentioned, logos communicate who your business is in a single image. A design packs a lot of information. It can show your style, personality, and brand identity.

For instance, a colorful logo may give off a playful, inviting vibe. Whereas a logo with darker colors may emphasize that you’re classy and professional. Whatever you want to communicate to your potential customer base, a logo can help accomplish.

First Impressions Matter

Just as in life, first impressions matter when it comes to business. You likely want your customers to be satisfied with your product or service. But you always want them to always remember you.

A memorable, well-designed logo will be memorable and intrigue your viewer. Anything that’s striking or interesting visually will draw a person in to want to learn more.

Sets You Apart

A logo won’t just define your business, it will set you apart from others. Small businesses compete with not only other small businesses but larger chains. A stand-out logo keeps an image in the minds of customers trying to make buying decisions.

Encourages Brand Loyalty

It’s well-known that logos help build brand loyalty. Think of what comes to mind when someone mentions Nike or Coca-Cola. A logo becomes synonymous with a company that people trust or are familiar with.

That’s why having a logo designed is so beneficial. People will begin to recognize your image and find comfort in that image.

Customers are more likely to be loyal to a business they know well than one they don’t.

Will Help Your Business Grow

Logos can help your small business grow in a big way. You can place a logo anywhere: on websites, posters, ads. They help you consistently put your message and company out there.

It’s a way to effectively expand your presence and keep yourself in the minds of your customers.

Read More

You may have asked yourself, “Why are logos important?” Or at least, why are they important enough to spend the money on designing? Now you know, a beautiful logo can help you communicate a message and leave an unforgettable mark.

To read more about branding and design, check out our blog.

Is Email Marketing Effective? A Guide for Businesses

About 280 billion emails are sent each day. Many of them are marketing emails sent by businesses to consumers.

These numbers sound impressive until you pause to ask just how many of those emails get opened. A good deal of them hit junk inboxes, never to be seen again. In that case, you’re wondering, “Is email marketing effective?”

Many people have wondered the same thing. Despite reports to the contrary, there’s evidence email marketing is still effective. If you don’t use it already, you should consider an email campaign for your marketing strategy.

Of course, if you want your email marketing campaign to be a success, you’ll need to understand how it works. This guide explains everything you wanted to know about effective email marketing. We’ll also share some tips to help you make it work for your business.

The Basics of Email Marketing

The first two questions you have are likely what is email marketing and how does it work? These are common questions. Answering them is a great place to start.

Email marketing is the art of sending marketing materials via email. If you’ve ever received an email about a sale at your favorite store, you’ve seen email marketing in action.

This form of marketing is very similar to direct mail campaigns. Unlike those campaigns, email is instantaneous, low-cost, and has better lead-generating potential. You can deliver an email to a client in a matter of seconds, and they can click a link to take advantage of your promotion.

Is Email Marketing Effective?

We’ve answered the “how” of email marketing, but you’re still wondering how effective it is. Does email marketing work?

Some people will tell you no. Chances are these people have had limited success with their own email campaigns. It’s likely they’re making at least one common email marketing mistake.

Statistics, on the other hand, show email marketing works. The catch is you need to execute the campaign properly. Effective email marketing techniques are always shifting, so you have to act fast to keep up.

A few quick statistics show exactly how effective email marketing is:

  • Every dollar you spend on email marketing brings $38 in revenue
  • The ROI of email marketing outperforms direct mail by almost 30 percent
  • Email marketing still outperforms social media advertising

Given these numbers, it’s clear email marketing is a safe bet for your business.

How do You Make Email Marketing Effective?

The numbers show that email marketing is effective. If you want to be successful, you’ll need to make sure you’re doing email marketing right. How does email marketing work in 2018?

As mentioned, the most effective techniques are always changing. Consumers are quick to opt out of email marketing if they think you’re spamming them. It’s important to get both the content and the frequency of your campaigns correct.

In 2018, you have to be personalizing the emails you send. Dynamic text makes this easy to achieve. You also need to be sure you’re using good subject lines.

Start Your Campaign Today

So, is email marketing effective? You bet it is! The trick is to make sure you’re designing an engaging campaign for your clients.

Not sure how to get started building a great campaign? Get in touch to get some expert feedback on your email marketing efforts.

5 Web Design Trends to Gear Up for in 2019

At last count, 4.1 billion people are using the internet regularly. That number has grown exponentially from where we were a decade ago when just 1.5 billion people were online.

That growing digital population means it is vital for your business to have an exceptional website that’s on pace with web design trends and meets consumer’s growing expectations.

To help put you on the right track, our team has put together this article. In it, we are going to outline 5 of the top trends you’ll start seeing on websites in 2019!

1. Video Backgrounds

Video backgrounds have been growing in popularity since 2016 but we feel they’re going to be among the go-to web design trends come 2019.

Streaming platforms like YouTube, Facebook and others have all proven via their billions of hours of daily content consumption that people online love video. As a matter of fact, they prefer them as a means of communication when compared to still images and text.

That’s why you may want to consider placing a full-screen video banner on your site’s homepage that captures traffic’s attention and keeps people on your website.

2. Chatbots

Bots on websites trying to direct user engagement are nothing new.

The sophistication that chatbot platforms like Aivo and Botsify have brought into the mainstream, however, have truly solidified the worth of integrating an AI into your sales funnel.

Not only can Chatbots provide excellent upfront customer service, they can also help users navigate your website by suggesting products. Look for Chatbots to pop up on more websites as webmasters look to up their service game and drive more sales.

3. Single Page Design

People have shorter attention spans than goldfish today. When they access a website online, they want it to load fast and they want to find what they’re looking for faster.

That’s why one-page designs are going to see an uptick in adoption among 2019 web design trends.

One page designs force you to be concise in your presentation. They also, tend to dominate Google Page Speed tests and can get customers to where they want to go in a scroll or two.

4. Serif Fonts Breakthrough

Sans Serif has been the traditional way to go with your web fonts. That’s because mobile phone resolutions and sub-par font support made serif font rendering a dicey proposition.

With how far mobile has come in the way or replicating traditional desktop experiences and growing sophistication of browsers, expect to see more businesses getting creative in their implantation of serif fonts throughout their design.

5. Mobile First Approach and Decreased Page Load Times

We’ve combined these two design trends into one because both have been front and center the last 3 years. Still, as companies continue to one-up each other, you’re going to find that 2019 brings with it more attention for mobile users and page load speeds that are truly remarkable.

Wrapping Up 2019 Web Design Trends

2019 is going to bring with it a ton of new web design trends that are aimed solely at improving user experiences and peaking customer interest.

Are you ready to compete?

If not, our team Enfuse can help.

Our group of web design experts specializes in providing entrepreneurs like you with the tools you need to maximize your online presence, capture qualified leads, and make your organization more profitable.

Learn more about the services we offer or contact us today to find out more about what we can do for you!