Establish Your Brand: A Quick Guide to Leveraging Promotional Marketing

Establish Your Brand: A Quick Guide to Leveraging Promotional Marketing

Over 627,000 businesses are started each year, making it increasingly difficult to stand out among the crowd. Which explains why so many businesses are consistently looking towards promotional marketing strategies to help draw in new customers.

Still, you may feel intimidated or unsure of where to begin when it comes to these marketing techniques. You’re not alone. Many businesses face the same struggles, but by following some of the tips listed below you’ll find promoting your business is easier than it seems.

Finding the Right Kind of Promotional Marketing

Before we dive into promotional marketing techniques, it’s important to know that every business is unique and therefore every business will get different results from different strategies.

The key is to look towards your data and analytics to learn which methods are truly helping your business and which are not.

We also suggest taking the time to identify your target market. Learn as much about your target market as you can before starting any marketing efforts, as this will help clarify which platforms and content types may be effective.

Hold a Contest

You’ll find that at the heart of every promotional strategy is a strong incentive. People simply won’t give you their time without something in it for them, which is why contests are a great strategy to implement.

Not only can a contest encourage a consumer to buy, but it can also be used as leverage to help them spread the word. Consider a contest that involves social media engagement as part of the fun, but be sure to stay within platform rules.

Post Sale Surveys

Feedback is your best friend when it comes to promotional strategies. Not only does it give you the opportunity to enhance your brand, but it can also bring some clarity on which marketing avenues are working for you.

Consumers also love knowing that you’re taking every opportunity you can to provide them with better value and customer service.

Email Marketing

While many follow the false belief that email marketing is dead, it actually continues to be one of the leading marketing efforts with the strongest ROI.

By taking a bit of time to learn how to craft an enticing email (or hiring someone that does) you’ll find that your emails build strong consumer relationships and can even encourage better brand loyalty.

Turn to the Professionals

The world of marketing and promoting is constantly evolving, taking a good chunk of your time and energy. Which is why many businesses turn to marketing professionals to do the heavy lifting for them.

Whether it’s crafting an annual marketing plan or enhancing your business’s website design, a marketing agency can help you get the exposure you’re looking for.

The Right Team

Having the right team to back you with promotional marketing can make all the difference, especially when working with those that are experienced in helping businesses expand.

If you’re looking to increase your marketing outreach, contact us today to see how we can be of assistance.

7 Ways to Create an Exciting Email Newsletter

An email newsletter is more than a marketing campaign — it’s the easiest way for you to let your customers know just how much you appreciate them.

That said, not all newsletters are equal.

Some campaigns can be instrumental in nurturing and building relationships with returning customers. But, when done incorrectly, a reoccurring newsletter can be a fast way to annoy even the most loyal customers.

Here are seven must-have email newsletter tips that will help you craft a highly effective campaign.

1. Keep it Consistent

Your final schedule for your newsletter depends entirely upon your company. That said, you should strive to adapt one trait no matter who you are: consistency.

It doesn’t matter whether you plan on releasing newsletters once a week or once a month. You should always be consistent with when you send the emails out and the quality of their content.

2. Be Brief

Nobody wants to open up their inbox to a wall of text.

When putting together your newsletter, you should try to convey as much information as you can in the least amount of words possible.

There’s no need for flowery, convincing language. If your customer signed up for your newsletter, then you’ve already convinced them. Now, all you need to focus on is spreading any new information they may find interesting.

3. Information First

The primary goal of your newsletter should be to educate your customers.

The best way to do this is by playing journalist and using the old inverted pyramid trick.

Never bury your lead. Any essential information that may be of interest to your customers and clients should be at the very top of your newsletter.

4. … Sales Second

As we said before if your customer is already signed up for your newsletter, then you’ve already sold them on something. You don’t need to sell them again.

You should use your newsletter to inform your customers about new products and services. But, you shouldn’t try to push them into buying them.

5. Pictures Are Worth a Thousand Words

While words are essential when it comes to spreading information, they can only go so far — especially when it comes to marketing.

One of the best ways to build an influential email newsletter is by supplementing your text with relevant, high-quality images.

And remember, any images you use should be correctly formatted!

6. Branding is Everything

If you run a website, then odds are you already have a bit of a handle on branding.

That said, you should make sure that the branding you use on your website and any social media accounts extends to your email newsletter.

Make sure you’re using the same color palette, fonts, and graphics. And don’t forget to flaunt your logo!

7. Make it Personal

Finally, a newsletter is a bit more personal than say a social media marketing campaign. Any time you send something directly to your customers, you should take the time to make it feel like it’s intended for them, not a mass message.

Include your customer’s name and take steps to tailor the content of the newsletter to suit their interests.

If you make an effort to let your customers know you care, they’ll pick up on it and pay you back in kind.

Must-Have Newsletter Tips

Newsletters can be a powerful marketing tool — when used correctly.

By following these seven newsletter tips, you’ll be able to create an effective email newsletter your customers are sure to love.

Need some extra help in getting started? We’ve got you covered!

Contact us for more information about our services or to begin crafting the perfect email marketing campaign today.

5 Ways to Increase Traffic to Your Website

If you have a website, but no one visits it, do you really have a site at all?

A website with no users cannot accomplish whatever the goal of that site may be. So, the question is, how do you attract people to your website?

Fortunately, driving online traffic to your site can be a breeze — if you know what you’re doing.

Here are five easy methods that can help you drive traffic to your website.

1. Video Killed Blog Star

Ok, so maybe that statement isn’t entirely true. But, it’s an undeniable fact that video is the new king of online content.

Which, is why one of the best ways to boost traffic to your website is by creating a YouTube channel and cranking out a couple of videos.

On top of guiding new users to your website, YouTube videos can help organically boost your search engine rankings. And, videos can even help you generate a little extra income if you play your cards right.

When done correctly, you can post videos across multiple social media platforms. So, you can exponentially increase the size of your audience, without having to generate a lot of extra content.

2. Become a Social Butterfly

While video rules the internet, pictures are still worth a thousand words — and, are much easier to produce.

Another fantastic way to drive traffic to your website is by taking advantage of the social media platforms that are available today.

Platforms like Instagram are excellent places to advertise your website and interact with users.

On top of that, all the big name social media sites allow you to post videos. So, you can double up the benefits of social media interaction and video content.

3. Going Mobile

We’re living in a mobile world. So, it’s time for you to become a mobile girl.

More people access websites via a mobile platform now than ever before. So, if you haven’t optimized your site for mobile users, then you could be missing out on a lot of web traffic.

If you already have a standard desktop site, you may not see the importance of using time and resources to create a distinctly mobile version.

But, the differences between mobile sites and desktop versions go beyond looks alone.

Mobile sites work uniquely and are even optimized differently than their desktop counterparts. So, keeping that in mind, you may want to consider bringing on an expert to help you get your mobile website squared away.

4. Advertise That!

Compared to everything else on this list, paid advertising may seem a little old fashioned. That said if something works, why change it?

Advertising your website on social media, and even on other sites, can significantly boost your online traffic. Assuming you’re willing to pay, of course.

5. Everybody Loves Listicles

If you’ve reached this part of the article then congratulations — you just read a listicle.

While video is the favorite for online content formatting, some slightly more old-school formats will never go out of style. And, the listicle, or list-based articles, is one of those formats.

Publishing consistent and high-quality content is an excellent way to boost your SEO and increase your online traffic. Listicles provide a built-in format that readers and users can’t seem to get enough of in the online world.

How to Drive Traffic to Your Website

Building and optimizing a successful website doesn’t have to be a confusing or daunting task. Now that you know how to drive traffic to your site, it’s time to get to work.

Need a little help? We’ve got you covered.

Contact us for more information about the services we provide, or to get started building your dream website today.

How to Find a Marketing Agency That Understands Your Customers

On average, a business will spend 11-16% of their total annual revenue on marketing. When it comes to marketing and building a brand, every dollar counts. 

That’s why if your marketing efforts are turning up flat, it’s time to get some fresh ideas. A professional marketing agency can get you the results you need. 

Is your current marketing translating into sales? You need a marketing agency in Los Angeles that truly gets you and your customers. Here’s what to look for.

1. Do You Get Along With the Team?

While the people you work with in a marketing firm are not W-2 employees, you still need to work with them on a regular basis. 

Make sure your personalities mesh well. No matter how impressive their resume is, it will be a waste of time if you can’t get along. 

What is their communication like? Do they understand you and both your long-goals and short-term goals? How will they help you achieve those goals?

Will they listen to what you really want out of a marketing campaign? Are they willing to work with you on getting the right campaign? Or will they stick to their own ideas?

These are the questions you need to answer before signing any contract. 

Do They Understand Your Target Audience?

For any great marketing strategy to be successful, they must understand the target audience

As a business owner, of course, you know your customers. But will a marketing agency take the time to find out exactly what your customers want to hear? 

Do they know exactly who they are marketing to? Some details about the audience that they need to know are:

  • age
  • gender
  • location
  • demographics
  • education

Basically, they need to know everything they can about your products and the people who are buying it.  Will they take the time to gather all the analysis needed to reach your target audience? 

The last thing you want is to spend months on a marketing campaign that misses its target.

Do They Have the Services You Need?

Different marketing agencies will offer different services. Make sure the agency you are hiring has all the services you want. 

Are you looking for online marketing? Then find an agency that specializes in marketing on social media sites. They can help you figure out which social media platforms will be most productive with your audience. 

If you are looking for other types of marketing such as email, direct mail, newsletters, or multi-level marketing, make sure the agency you hire can help you in all areas you’re interested in.

Finding an agency that is an industry leader in the type of marketing you want to do will be a game changer.

The Best Marketing Agency in Los Angeles

There are a lot of options when it comes to choosing a marketing agency to hire. When looking for the best marketing agency in Los Angeles, make sure they can take your next marketing campaign to the next level.

Come give us a look, we’re here to answer any questions and help you every step of the way. So contact us and let us make all your hard-earned money spent on marketing count.

Why are Logos Important for Small Business?

When you’re starting a small business, a logo may be the last thing on your list of priorities.

The truth is, a logo is much more than a symbol or image. It can convey so much to an audience with so little.

Creating an original logo can have an unexpected, positive impact on your business.

Read here to learn, “Why are logos important?”

Why Are Logos Important?

Simply put, logos are important because they convey a lot of information through a single image. And research has shown that visuals help us remember information better.

That means a logo can help your small business get a message across about who you are. They’re an aesthetically pleasing way to make an impression and even define your identity in the process.

Here are some of the reasons a logo is worth the investment.

Helps Establish Identity

As mentioned, logos communicate who your business is in a single image. A design packs a lot of information. It can show your style, personality, and brand identity.

For instance, a colorful logo may give off a playful, inviting vibe. Whereas a logo with darker colors may emphasize that you’re classy and professional. Whatever you want to communicate to your potential customer base, a logo can help accomplish.

First Impressions Matter

Just as in life, first impressions matter when it comes to business. You likely want your customers to be satisfied with your product or service. But you always want them to always remember you.

A memorable, well-designed logo will be memorable and intrigue your viewer. Anything that’s striking or interesting visually will draw a person in to want to learn more.

Sets You Apart

A logo won’t just define your business, it will set you apart from others. Small businesses compete with not only other small businesses but larger chains. A stand-out logo keeps an image in the minds of customers trying to make buying decisions.

Encourages Brand Loyalty

It’s well-known that logos help build brand loyalty. Think of what comes to mind when someone mentions Nike or Coca-Cola. A logo becomes synonymous with a company that people trust or are familiar with.

That’s why having a logo designed is so beneficial. People will begin to recognize your image and find comfort in that image.

Customers are more likely to be loyal to a business they know well than one they don’t.

Will Help Your Business Grow

Logos can help your small business grow in a big way. You can place a logo anywhere: on websites, posters, ads. They help you consistently put your message and company out there.

It’s a way to effectively expand your presence and keep yourself in the minds of your customers.

Read More

You may have asked yourself, “Why are logos important?” Or at least, why are they important enough to spend the money on designing? Now you know, a beautiful logo can help you communicate a message and leave an unforgettable mark.

To read more about branding and design, check out our blog.

Is Email Marketing Effective? A Guide for Businesses

About 280 billion emails are sent each day. Many of them are marketing emails sent by businesses to consumers.

These numbers sound impressive until you pause to ask just how many of those emails get opened. A good deal of them hit junk inboxes, never to be seen again. In that case, you’re wondering, “Is email marketing effective?”

Many people have wondered the same thing. Despite reports to the contrary, there’s evidence email marketing is still effective. If you don’t use it already, you should consider an email campaign for your marketing strategy.

Of course, if you want your email marketing campaign to be a success, you’ll need to understand how it works. This guide explains everything you wanted to know about effective email marketing. We’ll also share some tips to help you make it work for your business.

The Basics of Email Marketing

The first two questions you have are likely what is email marketing and how does it work? These are common questions. Answering them is a great place to start.

Email marketing is the art of sending marketing materials via email. If you’ve ever received an email about a sale at your favorite store, you’ve seen email marketing in action.

This form of marketing is very similar to direct mail campaigns. Unlike those campaigns, email is instantaneous, low-cost, and has better lead-generating potential. You can deliver an email to a client in a matter of seconds, and they can click a link to take advantage of your promotion.

Is Email Marketing Effective?

We’ve answered the “how” of email marketing, but you’re still wondering how effective it is. Does email marketing work?

Some people will tell you no. Chances are these people have had limited success with their own email campaigns. It’s likely they’re making at least one common email marketing mistake.

Statistics, on the other hand, show email marketing works. The catch is you need to execute the campaign properly. Effective email marketing techniques are always shifting, so you have to act fast to keep up.

A few quick statistics show exactly how effective email marketing is:

  • Every dollar you spend on email marketing brings $38 in revenue
  • The ROI of email marketing outperforms direct mail by almost 30 percent
  • Email marketing still outperforms social media advertising

Given these numbers, it’s clear email marketing is a safe bet for your business.

How do You Make Email Marketing Effective?

The numbers show that email marketing is effective. If you want to be successful, you’ll need to make sure you’re doing email marketing right. How does email marketing work in 2018?

As mentioned, the most effective techniques are always changing. Consumers are quick to opt out of email marketing if they think you’re spamming them. It’s important to get both the content and the frequency of your campaigns correct.

In 2018, you have to be personalizing the emails you send. Dynamic text makes this easy to achieve. You also need to be sure you’re using good subject lines.

Start Your Campaign Today

So, is email marketing effective? You bet it is! The trick is to make sure you’re designing an engaging campaign for your clients.

Not sure how to get started building a great campaign? Get in touch to get some expert feedback on your email marketing efforts.

5 Web Design Trends to Gear Up for in 2019

At last count, 4.1 billion people are using the internet regularly. That number has grown exponentially from where we were a decade ago when just 1.5 billion people were online.

That growing digital population means it is vital for your business to have an exceptional website that’s on pace with web design trends and meets consumer’s growing expectations.

To help put you on the right track, our team has put together this article. In it, we are going to outline 5 of the top trends you’ll start seeing on websites in 2019!

1. Video Backgrounds

Video backgrounds have been growing in popularity since 2016 but we feel they’re going to be among the go-to web design trends come 2019.

Streaming platforms like YouTube, Facebook and others have all proven via their billions of hours of daily content consumption that people online love video. As a matter of fact, they prefer them as a means of communication when compared to still images and text.

That’s why you may want to consider placing a full-screen video banner on your site’s homepage that captures traffic’s attention and keeps people on your website.

2. Chatbots

Bots on websites trying to direct user engagement are nothing new.

The sophistication that chatbot platforms like Aivo and Botsify have brought into the mainstream, however, have truly solidified the worth of integrating an AI into your sales funnel.

Not only can Chatbots provide excellent upfront customer service, they can also help users navigate your website by suggesting products. Look for Chatbots to pop up on more websites as webmasters look to up their service game and drive more sales.

3. Single Page Design

People have shorter attention spans than goldfish today. When they access a website online, they want it to load fast and they want to find what they’re looking for faster.

That’s why one-page designs are going to see an uptick in adoption among 2019 web design trends.

One page designs force you to be concise in your presentation. They also, tend to dominate Google Page Speed tests and can get customers to where they want to go in a scroll or two.

4. Serif Fonts Breakthrough

Sans Serif has been the traditional way to go with your web fonts. That’s because mobile phone resolutions and sub-par font support made serif font rendering a dicey proposition.

With how far mobile has come in the way or replicating traditional desktop experiences and growing sophistication of browsers, expect to see more businesses getting creative in their implantation of serif fonts throughout their design.

5. Mobile First Approach and Decreased Page Load Times

We’ve combined these two design trends into one because both have been front and center the last 3 years. Still, as companies continue to one-up each other, you’re going to find that 2019 brings with it more attention for mobile users and page load speeds that are truly remarkable.

Wrapping Up 2019 Web Design Trends

2019 is going to bring with it a ton of new web design trends that are aimed solely at improving user experiences and peaking customer interest.

Are you ready to compete?

If not, our team Enfuse can help.

Our group of web design experts specializes in providing entrepreneurs like you with the tools you need to maximize your online presence, capture qualified leads, and make your organization more profitable.

Learn more about the services we offer or contact us today to find out more about what we can do for you!

Which Social Media Channels Should Your Business Use?

These days, a social media presence is a must for just about every business. If you’re not using social media, or if you’re not using the right channels, you’re likely missing out on a ton of potential new customers.

Figuring out how to use social media the right way can be tricky, whether you’re a new business owner or a seasoned pro.

To help you get started, listed below are some of the best social media channels you should be using to promote your business.

Benefits of Social Media

If you’re convinced that social media just a passing fad, think again. There are tons of benefits that come from using social media for your business, including the following:

  • Increased revenue
  • Better brand development
  • Attracting new customers
  • Market research opportunities
  • Networking opportunities
  • Recruitment

A strong social media presence also improves your search engine rankings. This, in turn, makes it easier for people to find your business and purchase your products or services.

Best Social Media Channels for Business Promotion

If you’re interested in reaping the benefits of social media usage for your business, it’s important to make sure you’re using the right channels. The following are the best social media channels that every business should be utilizing:

Facebook

Facebook is the world’s largest social network. It boasts 1.47 billion active daily users and 2.23 billion active monthly users. If you’re not on this platform, you’re missing out.

People spend a lot of time on Facebook each day, which means that it’s the perfect place to share information about your products and services and connect with potential new customers.

Twitter

Twitter is another highly popular platform with millions of daily users. A large portion of Twitter users also use the platform several times per day.

Twitter is best for building brand loyalty and brand awareness, rather than generating leads. The majority of users feel connected to the business that they follow and are likely to be repeat customers.

LinkedIn

LinkedIn is growing rapidly and is a great platform for B2B marketing. LinkedIn connects you to other professionals in your industry and provides tons of networking opportunities.

Pinterest

Many people underestimate the power of Pinterest. It’s a popular sharing platform that actually has higher revenue per click than any other social network.

Some people assume that Pinterest is only for women and won’t be useful to them. In reality, though, women only account for about half of all Pinterest users, so there are plenty of opportunities to appeal to male users.

Instagram

Instagram is another essential platform for people who want to build their business and connect with potential customers.

Instagram is a visual platform that generates tons of engagement — way more than platforms like Twitter that rely more on text.

Tips for Gaining Social Media Followers

Once you’ve established a presence on these social media channels, it’s also important to take steps to help you gain followers. These tips will help you increase your follower count and see the benefits you’re looking for:

  • Post content that provides value (tips, product details, information about the company, etc.)
  • Write a professional social media bio
  • Use relevant hashtags
  • Respond to comments and engage with your followers
  • Post consistently
  • Follow people back
  • Use an authoritative voice

It’s also helpful to host giveaways and contests on a regular basis. This helps you spread the word about your business and provides an opportunity for you to give back to your customers.

Need Help Marketing Your Business?

Whether you need help improving your presence on social media channels or want to overhaul your website design, we can help at Enfuse Creative Design.

Contact us today to learn more about our services or to get started on your next project!

What Is Brand Identity? 4 Things You Need to Know

When starting your own company, you want to make sure it represents who you are and what you stand for. And developing the perfect brand identity is just the thing to help you do that.

But what exactly is brand identity? And how do you go about developing one for your particular business?

To take the confusion out of it, let’s take a look at “what is brand identity?” and 4 things you should know about it.

What Is Brand Identity?

Your brand identity is what shapes your company. (Yes, it’s that important.) But don’t let that scare you because you can make it anything you want it to be.

It’s the visual design that sets you apart from your competition. It’s how people will instantly recognize your products and services. It also sets the tone for how they will perceive your business.

In short, it’s your company’s face to the world. So, you want to make sure it reflects exactly who you are.

Here are 4 things you should know about brand identity.

1. How to Develop Your Brand Identity

Before you can develop your brand identity, you need to be able to answer these questions about your business:

  • Who are we?
  • What makes us special?
  • What is our company’s personality?
  • What are our values?

Once you answer these questions, you can start to develop the tone and style for how to shape your identity.

2. Components of Your Brand Identity

The components of brand identity are the visual elements of the design. This includes your font choice, your company color palette, and the form and shapes of your logo.

Choosing these elements carefully is critical to creating the image you want to represent your company.

Are you fun and laid-back? Stylish and modern? Or strictly business formal?

Whatever your style and personality may be, each component should reflect it accurately. If not, it can create confusion about who you are and what you represent.

3. Where to Use Your Brand Identity

Your brand identity should be used on all material that represents your company. This includes items such as the logo, packaging, website, business cards, and social media graphics. You’ll even want to use it on employee uniforms.

Essentially, anything that is from or about your company will need to have the brand identity on full display.

4. Mistakes to Avoid

Once you have a successful identity going, you want to make sure it stays that way. Here are a few things you’ll want to keep in mind:

  • Keep it consistent. Don’t make your business card look different from your company packaging. Even slight changes will only confuse people and make them question what is going on with your company.
  • Train all current and new employees on your brand identity. Your employees also represent your business and need to understand what the brand is all about.
  • Refresh all company materials should you ever do a re-branding of your business. ALL of it.

The Right Brand Identity Can Make All the Difference

After you answer what is brand identity to your particular business, you can work on nailing down the plan that will work for you.

And when your identity is on target, your customers will know who you are and have confidence in doing business with your business.

Ready to get help on developing your business’s brand identity? Click here to contact us today!

How to Get More Leads: 6 Useful Tips

Attracting leads is the biggest challenge for 65% of businesses.

Most business owners struggle with marketing. Experienced marketers know that people need to hear about something several times (up to ten) before it really kicks in.

However, they don’t have a plan to get their business in front of their potential customers that many times.

The solution is lead generation. It is the process of developing relationships with your customers every step of the way.

Here are some marketing tips on how to get more leads.

1. A Personal Touch

It starts the first time customers hear about your business and continues throughout the whole buying process. It even covers all of the interactions that you have after the sale.

Nurture the relationships that you have in person. Many businesses have people coming and going all day long. If you do, have your office in the front of your store so you can personally greet your customers as they come in.

If you know them well, you can talk to them about their family, weekend, and much more. When they leave, don’t forget to wish them goodbye. Ask them how their experience was, so you can ensure that you are making your customers happy.

2. Direct mail

Many businesses like to send out letters, mailers, postcards, newsletters, and much more to keep their customers informed.

Though most people don’t enjoy junk mail, many customers may sign up for a newsletter that comes to their home.

3. Email

Email is a great way to keep in touch with your customers, especially since more people are connected all of the time.

Many check their emails regularly (several times a day) and you can send people many things through an email such as blog posts, articles, invitations, coupons, and much more.

4. Social Media

Social media gives business owners another way to keep in touch with their customers. Make sure that you have a Facebook page for your business, as well as a Twitter account.

You may find many other avenues that would be perfect for your business. Instagram and Pinterest may work well for your business.

Then, make sure that you are posting regularly on these sites so that your business is in your customer’s feed often. Don’t just post about your business. Find other things that would interest your customers that are related to your business.

Don’t forget that if someone messages you with a question or leaves a question in a comment, try to get it answered as soon as possible. Your customers want to feel important.

5. Blogs, Vlogs, and Podcasts

Blogs, vlogs, and podcasts are a great way to get new interest in your business, as well as keep your current customers informed. When people are looking for information, they are likely to see one of your blogs, vlogs, or podcasts.

If it is good enough, they will start looking for more and then try to learn more about you.

6. Events

Have events at your place of business. If you have enough interested parties, you may want to have your event somewhere else so you can help even more people. Host people to give talks that your customers will enjoy.

Have an away day with target audience groups (for example moms or parents) or even other business owners.

How to Get More Leads

Now that you know how to get more leads, it’s time to get started. Focus on finding high-quality content that you can give to your customers.

Then, try to reach them on social media, email lists, and even direct mailings. The more ways that you can get in front of your audience, the better off that you will be.

Contact us for more marketing tips.