What Are the Different Types of Digital Marketing?

What Are the Different Types of Digital Marketing?

With more interactions happening online than ever before, businesses need to have an online presence to give them the ability to engage with online consumers. Considering that 93 percent of all online experiences start with search engines like Google, having an established online presence will lead consumers to your brand rather than the competition.

There are a few different ways of connecting with consumers online or digital marketing options that can help you engage with potential online shoppers.

If you are looking to grow your online presence, keep reading this comprehensive guide to discover the different types of digital marketing and how they can help your business grow.

1. Search Engine Optimization

As so most people are utilizing the power of search to find things like:

  • Where to eat
  • Places to stay
  • And to find entertainment

It has never been more important for businesses to practice good search engine optimization habits in order to put their brand in a position to be found through a basic search. With 32 percent of individuals engaging with the first result to appear in Google, being visible is a major competitive advantage.

2. Pay-Per-Click

Pay-per-click or PPC is another common digital marketing type that businesses will utilize in order to increase the number of visitors to their website. When it comes to PPC, it’s essentially a form of buying visitors instead of obtaining them organically like you would with search engine optimization.

Businesses will often use PPC with search engines to promote their business. Each time a user clicks the link, the business will pay a small fee.

3. Social Media Marketing

One of the most successful kinds of digital marketing is through the use of social media sites like Facebook, Twitter, Instagram, and TikTok.

According to insights from the PEW Research Center, over 72 percent of adults in the U.S are currently on social media. That’s a massive market just waiting to be captured. A few ways of connecting with users on social media include:

  • Posting informative content
  • Engaging with users
  • Answering questions
  • And offering freebies or raffles

Social media can be an excellent place to grow your customer base. However, it’s also easy to ruin your brand name by posting the wrong types of content – make sure to be mindful of content posted on social media.

4. Email Marketing

The tried and true email marketing may seem like an outdated form of communication for businesses. However, it can still be a great way of connecting with consumers and helping to build a community of followers.

According to the 2019 Marketing Email Tracker, the return on investment (ROI) for email marketing can be up to 42X. Meaning for every dollar spent on marketing for email, the return can be $42!

What Types of Digital Marketing is Right for You?

It can be intimidating to start marketing online with so many different types of digital marketing to choose from and begin to implement. Different types of businesses will often require various digital marketing types in order to connect with their target market and keep them engaged with the brand.

If you are considering giving your online presence a boost, contact us today, and we can help you get started on your digital marketing journey.

What Is the Main Difference Between SEO and SEM?

Did you know that there are over 1.7 billion websites on the internet? All of these sites are vying for the coveted top spot in the search engine results pages. Your digital marketing strategy will help to take your website there. You may have heard of SEO and SEM; both are designed to help you drive traffic to your website. But do you know what the difference between the two is? In this article, we’ll take a look at the main difference between SEO and SEM.

What is SEO?

SEO stands for search engine optimization. SEO relates to anything that you do to improve your organic search results.

There are several facets of SEO. The main types of SEO are:

  • On-page SEO- This helps your content rank higher in the search engine results pages (SERPs)
  • Off-page SEO– This refers to getting links to your site placed on other, high authority pages
  • Technical SEO- This improves the performance of your site to aid ranking
  • Local SEO- This helps your business appear on maps and on Google’s Local Pack

Common SEO tactics include keyword optimization, link building, mobile optimization, and improving page load speeds.

What is SEM?

SEM stands for search engine marketing. SEM utilizes paid advertising to help you position your website higher in the search rankings.

SEM involves setting up ads and optimizing them. This strategy may also be referred to as pay-per-click (PPC) marketing.

Google Ads is one of the most popular places to start when implementing this strategy.

SEM centers around keyword optimization, so in many respects, it shares similarities with SEO.

What Are the Benefits of SEO?

The main benefit of SEO is that you’ll rank high on the search results pages. It generates organic traffic based on people’s search terms.

This means that the traffic is effectively free, although you may need to pay to have your site optimized, you won’t pay by the click like you will do with SEM.

What Are the Benefits of SEM?

Much like with SEO, the main benefit of SEM is that your website will rank at the top of the search results. This time, it is listed as an ad.

The benefit of SEM is that it is a great way of guaranteeing traffic to your website. An SEM strategy should be employed alongside an SEO strategy.

The Difference Between SEO and SEM

The main difference between SEO and SEM is that SEO is free and organic, whereas SEM is paid for. Both SEO and SEM are powerful tools that are essential in any digital marketing toolkit, and both are very beneficial.

Both SEO and SEM serve the same purpose; that is to get your website to appear as high as possible in the search results.

If you’d like help with your marketing and SEO needs, get in touch with Enfuse today.

3 Benefits of Infographics That Will Capture Your Audience

As many as 65% of B2B marketers use infographics for their content marketing strategy. Many make it a key part of their strategies. Why is this?

The main role of infographics is to present data. Simply speaking, it’s used to compile data into one image using visuals.

However, we already have many ways of presenting data. What makes it stand out that marketers still use it?

Are infographics useful? What are the benefits of infographics? Keep on reading to know more about the infographic benefits below.

1. Captures Attention

Pictures and colors do more in capturing the attention of your viewers and retaining it than plain text. Remember, you’re competing with thousands of other content, especially on social media. What can make your audience stop scrolling?

Eye-catching content is what you need when you only have a fraction of a second to make an impression. You have to compete using visuals that will attract them. Posts with plain text won’t do; big walls of text might even bore the readers in an instant.

When you do it right, infographics can urge your audience to learn more. In a noisy space like social media, you need every weapon in your arsenal to grab attention and keep it.

2. Easy to Digest

Aside from the pretty colors, another reason why infographics can retain the attention of the audience is that it’s easy to digest. In infographics vs text, this is another area where the former wins.

Humans process visual media 60,000 times faster than text. This is why we tend to favor data presented using graphics.

Infographics arrange and compare data in a way that’s easier to understand. Bar graphs, for example, place the data side by side. In a single glance, you can tell the relationship of each data.

This type of content also provides context for the data presented in other mediums. As such, it’s also a good accompaniment to the text.

3. Shareable

One of the best benefits of infographics is that it’s shareable. This is a great characteristic for content, as you need it to reach as big an audience as possible.

On social media, your post can reach the friends and friends of friends of your followers when they share it on their timeline. Even if it’s on a blog post on your website, your audience can still share it on social media with a few clicks. You only have to make sure they’re shareable that way.

Infographics are also linkable. When other websites want to use them as a source, they can simply link to your post on your social media or blog.

Learn More About the Benefits of Infographics

These are only a few of the benefits of infographics. It can increase your audience engagement, and as such, it should be a key part of your strategy. It presents data in a way that reaches out to the audience.

In short, infographics prevent your data from being boring. Contact us today to learn more about using infographics.

9 Benefits of Email Marketing for Small Businesses

Everyone has access to the internet these days, whether it’s through a smartphone or a smart tv. As such, they also have access to their email accounts. It’s a no-brainer that you should incorporate emails into your advertising strategies. But you’re probably asking how to use email marketing without your clients seeing it as spam. Here are nine benefits of email marketing that should convince you it’s worth the effort.

Build Credibility

Routine email marketing helps you build credibility with your audience, and people love doing business with people they know and like. You can use the platform to share helpful and informative content, as well as keep your audience in the loop with any changes to your business.

Take the opportunity to personalize your emails for that little extra that sets you apart from everyone else.

Reach Target Audience

With email, you can reach your target audience wherever they are at whatever time. Take advantage of this to empower your promotional marketing, letting readers know of any future sales, contests, and surveys to fill out.

Stay in Their Peripheral

One of the most important aspects of marketing is staying in your audience’s line of sight. The second they stop seeing your ads, they’ll forget it for another.

Email marketing ensures you’re always in their inbox, giving them important information related to your business.

Low-Cost Marketing

For small businesses, spending what you can without breaking the bank is key for their growth. One of the benefits of email marketing is how low-cost it can be.

Printing physical flyers, attending events, and hiring help cost much more than designing and sending out emails.

Collect Feedback

Most email marketing services allow you to collect feedback from your customers, such as if they read your email and actually clicked on the links.

You can also send customer satisfaction surveys to get customer feedback on a campaign, product, or even how your business should operate differently.

Generate Traffic

Another email marketing tip is to put hyperlinks to your products, contact links, and other important pages on your website. If you’re going to advertise your business, you might as well also generate traffic to your website.

Communication Channel

An overlooked benefit of email marketing is the fact that they serve as a communication channel with your audience.

Looking at the stats, over 290 billion emails are sent and received every day around the world. Most of those emails are opened on mobile devices.

Immediate Results

As a small business, immediate results are key to your growth. With email, you get the results you’re looking for right away, and they’re easy to track.

It’s Easy

The best thing about an email marketing strategy is that it’s easy to get started. Marketing platforms will walk you every step of the way, and you can build workflows to email subscribers automatically.

Benefits of Email Marketing

You’re probably excited to begin now that you know the benefits of email marketing.

Still not sure where to get started on your email marketing strategy, though? Reach out to us for help on your next project.

4 Common Mobile Marketing Mistakes to Avoid for Small Businesses

Mobile marketing is a crucial type of marketing for many businesses. It makes your website more accessible from the cell phones of customers all over the world. Although you may be using mobile marketing techniques to reach more people, you may be making mistakes. In this article, we’re going to detail some of the most common mobile marketing mistakes that have been made.

Continue reading below to find out everything that you need to know.

1. No Strategy

Before you begin a mobile marketing campaign, you must have got a plan before launching your campaign. Without having set goals in place, you may be doing more harm to your business than good.

Before launching your campaign, you need to ensure that your strategy aligns with your business mission and goals.

2. Not Choosing Customer-Centered Plans

When you begin your mobile-friendly website, one of the biggest mistakes that you can make is not taking into account who your audience is. The content that you post to your site should always be done with the customer in mind.

When you take your time to create content for your customers, it’ll increase customer engagement and traffic to your site. You and your team should review every piece of content and ask yourselves whether your target audience will receive it well.

Another way to post content targeting your audience is to review the data analytics that you receive after posting content. You’ll know what kinds of posts do well and which ones don’t.

3. Not Interacting With Customers

Communicating with customers can mean increased success for your business, and when your customers feel that they aren’t being heard, it can cause issues. Part of communicating with customers means responding to customer complaints promptly and addressing issues that they may have.

It also means customizing your mobile website to ensure it shows the personality of the company.

4. Not Using SEO Techniques

Search engine optimization will make sure that your company site pops up whenever customers search the internet. When you don’t use SEO correctly, it could mean that your company doesn’t appear in searches as many times as you’d like it too.

If you aren’t sure how to optimize SEO, there are tons of resources available to your company to ensure that you’re making the most of each search that customers make. If you don’t have the time to learn about SEO optimization, you can always outsource and find outside people to increase your optimization.

Mobile Marketing Mistakes Avoided

Now that you’ve read the mobile marketing mistakes that we’ve listed above, it will be easier for you to avoid them. Avoiding these marketing mistakes will ensure that your campaign continues to be a success.

If you need help with search engine optimization or web design, you should contact us immediately. Let us put our experience to work for you and increase customer engagement and traffic to your site.

I Have an Idea for an App!: 4 Ways to Know if It’s Any Good

In the digital era, there seems to be an app for everything. On the Google Play Store, there are nearly 2.5 million apps. There are another 1.8 million on the Apple App Store.

The sheer volume of apps should come as no surprise given how large the market is. In 2019, mobile apps generated over $460 billion in revenue.

For many people, the lightbulb goes on and they say to themselves, I have an idea for an app. Read on for four ways to know if you have a good idea for one. Explore other relevant topics such as pitching an app to potential investors.

1. There Is a Need

With millions of apps available for download, many ideas have already been launched. Before you start investing time and money in the app, do some opposition research.

Start by searching Google Play and the Apple App Store. Next, use a search engine to see what similar apps are out there if any.

Just because an app is available does not mean your dream is dead. You may still fill a need by offering the market a capability improvement. If you determine a need exists at the end of researching, you can be confident that you have a good idea.

2. Beta Testing

Before launching one, you want to perform some beta testing to make sure it works properly. This involves in-house verification testing to make sure it functions correctly.

Some in the tech industry refer to this as a Minimum Viable Product (MVP). The goal is to identify any bugs with your MVP and remediate them before product launch. Successfully proceeding past beta testing is a sign that you have developed a good product.

3. Customer Feedback

Now that your app functions properly, it is time to get some customer feedback. Start by delivering the MVP to a small group of testers. These testers should represent the prospective customer base you want to sell to.

Let them try it out and give you constructive feedback. Take their commentary seriously and implement solutions accordingly. If these prospective customers like it, you can be confident in your app.

4. Pitch to Investors

There is perhaps no better sign of a good idea than investor enthusiasm. Sometime during the development process, you are going to pitch the idea to investors.

The goal is to secure funding to complete software development. During an investor pitch, you can tell them the results of your opposition research. Also, inform investors about beta testing, customer feedback, and what you did to correct any deficiencies.

I Have An Idea for an App: A Recap

It possible for anyone to develop a software app. Just a few months ago, a 10-year old boy presented a new app at Apple’s Worldwide Developers Conference.

You can implement a great idea for a mobile app too. It is evident that it will be successful if there is a need and it receives positive feedback from customers.

If you are thinking I have an idea for an app and need help with development, contact us today for assistance.

5 Content Marketing Tips You Have to Try

A study by Microsoft found that people lose attention after 8 seconds—shorter than a goldfish, who loses attention after 9 seconds. It can be hard to market towards people when you have such a short window of time to grab their attention and keep it. What content marketing tips will captivate your audience and keep them coming back?

There are plenty of content marketing guides out there that can get you started, but they can be pretty dense.

Don’t worry though—we’ve got you covered! Read below to check out our easy-to-read list of 5 of the best content marketing tips!

The Five Best Content Marketing Tips

The way you market your content can make or break your brand. With these 5 tips, you can take your content to the next level!

1. Review Your Analytics

Whether you are posting on YouTube or Facebook, it’s important to review your analytics page. Watching how numbers differ from post to post can give you a good idea of what content performs well on your accounts and what you should refrain from posting in the future.

By analyzing numbers, you’ll also learn which of your platforms is most profitable and viewed. If you’re advertising a product more on Facebook but your Instagram has more followers, you’re doing yourself a disservice!

2. Collaborate with Other Creators

One of the best ways to expand your audience is by collaborating with other creators or brands. Not only will you be showing off the fact that your brand is worth the time of other content creators, but your audience will grow as their followers view the joint content!

3. Be Consistent

One thing that really can throw your marketing off is inconsistency. Maintaining consistency is one of the most valuable content marketing tips. You want to have a similar voice whether it’s on your blog or your Twitter account. If you have a large marketing team, make sure you are clear about the voice you are going for.

Deciding what your main goals and talking points should be early on will make this easier. Returning to the same points every post or two can help you maintain consistency.

Your posting schedule should also be consistent. Don’t post a new YouTube video every Tuesday for 3 months straight only to take a month-long hiatus! Your content viewers will lose interest if you’re not consistent with when and how often you post.

4. Know Your Audience

Many brands post content aimlessly and wonder why they can’t retain an audience. Once you build up a bit of a following, analyze the major demographics. Once you know who your audience is, you can modify your content to suit them more.

This is also useful in determining where you should focus your content posts. Does your audience reside mostly on Instagram or Facebook? If a certain platform or type of content isn’t drawing in new viewers or clients, cut it from your agenda.

5. Optimize Your Content

Learning what keywords will bring up your rank in Google’s algorithm is key to making your content reach as many people as possible. Optimizing your content is one of the smartest things you can do to bring in traffic!

If you’ve already done as much as you feel you can with keywords, focus more on semantic search. What information is your audience searching for? Target your content on those questions or phrases.

Applying Marketing Strategies

By applying these content marketing tips, you can elevate your content to the next level. Even making little tweaks to your content, like changing the tone of voice in a caption or what time of day you post it, can completely change the way that it’s received.

Check out the rest of our blog and website for more information on marketing, graphic design, and SEO!

Establish Your Brand: A Quick Guide to Leveraging Promotional Marketing

Over 627,000 businesses are started each year, making it increasingly difficult to stand out among the crowd. Which explains why so many businesses are consistently looking towards promotional marketing strategies to help draw in new customers.

Still, you may feel intimidated or unsure of where to begin when it comes to these marketing techniques. You’re not alone. Many businesses face the same struggles, but by following some of the tips listed below you’ll find promoting your business is easier than it seems.

Finding the Right Kind of Promotional Marketing

Before we dive into promotional marketing techniques, it’s important to know that every business is unique and therefore every business will get different results from different strategies.

The key is to look towards your data and analytics to learn which methods are truly helping your business and which are not.

We also suggest taking the time to identify your target market. Learn as much about your target market as you can before starting any marketing efforts, as this will help clarify which platforms and content types may be effective.

Hold a Contest

You’ll find that at the heart of every promotional strategy is a strong incentive. People simply won’t give you their time without something in it for them, which is why contests are a great strategy to implement.

Not only can a contest encourage a consumer to buy, but it can also be used as leverage to help them spread the word. Consider a contest that involves social media engagement as part of the fun, but be sure to stay within platform rules.

Post Sale Surveys

Feedback is your best friend when it comes to promotional strategies. Not only does it give you the opportunity to enhance your brand, but it can also bring some clarity on which marketing avenues are working for you.

Consumers also love knowing that you’re taking every opportunity you can to provide them with better value and customer service.

Email Marketing

While many follow the false belief that email marketing is dead, it actually continues to be one of the leading marketing efforts with the strongest ROI.

By taking a bit of time to learn how to craft an enticing email (or hiring someone that does) you’ll find that your emails build strong consumer relationships and can even encourage better brand loyalty.

Turn to the Professionals

The world of marketing and promoting is constantly evolving, taking a good chunk of your time and energy. Which is why many businesses turn to marketing professionals to do the heavy lifting for them.

Whether it’s crafting an annual marketing plan or enhancing your business’s website design, a marketing agency can help you get the exposure you’re looking for.

The Right Team

Having the right team to back you with promotional marketing can make all the difference, especially when working with those that are experienced in helping businesses expand.

If you’re looking to increase your marketing outreach, contact us today to see how we can be of assistance.

7 Ways to Create an Exciting Email Newsletter

An email newsletter is more than a marketing campaign — it’s the easiest way for you to let your customers know just how much you appreciate them.

That said, not all newsletters are equal.

Some campaigns can be instrumental in nurturing and building relationships with returning customers. But, when done incorrectly, a reoccurring newsletter can be a fast way to annoy even the most loyal customers.

Here are seven must-have email newsletter tips that will help you craft a highly effective campaign.

1. Keep it Consistent

Your final schedule for your newsletter depends entirely upon your company. That said, you should strive to adapt one trait no matter who you are: consistency.

It doesn’t matter whether you plan on releasing newsletters once a week or once a month. You should always be consistent with when you send the emails out and the quality of their content.

2. Be Brief

Nobody wants to open up their inbox to a wall of text.

When putting together your newsletter, you should try to convey as much information as you can in the least amount of words possible.

There’s no need for flowery, convincing language. If your customer signed up for your newsletter, then you’ve already convinced them. Now, all you need to focus on is spreading any new information they may find interesting.

3. Information First

The primary goal of your newsletter should be to educate your customers.

The best way to do this is by playing journalist and using the old inverted pyramid trick.

Never bury your lead. Any essential information that may be of interest to your customers and clients should be at the very top of your newsletter.

4. … Sales Second

As we said before if your customer is already signed up for your newsletter, then you’ve already sold them on something. You don’t need to sell them again.

You should use your newsletter to inform your customers about new products and services. But, you shouldn’t try to push them into buying them.

5. Pictures Are Worth a Thousand Words

While words are essential when it comes to spreading information, they can only go so far — especially when it comes to marketing.

One of the best ways to build an influential email newsletter is by supplementing your text with relevant, high-quality images.

And remember, any images you use should be correctly formatted!

6. Branding is Everything

If you run a website, then odds are you already have a bit of a handle on branding.

That said, you should make sure that the branding you use on your website and any social media accounts extends to your email newsletter.

Make sure you’re using the same color palette, fonts, and graphics. And don’t forget to flaunt your logo!

7. Make it Personal

Finally, a newsletter is a bit more personal than say a social media marketing campaign. Any time you send something directly to your customers, you should take the time to make it feel like it’s intended for them, not a mass message.

Include your customer’s name and take steps to tailor the content of the newsletter to suit their interests.

If you make an effort to let your customers know you care, they’ll pick up on it and pay you back in kind.

Must-Have Newsletter Tips

Newsletters can be a powerful marketing tool — when used correctly.

By following these seven newsletter tips, you’ll be able to create an effective email newsletter your customers are sure to love.

Need some extra help in getting started? We’ve got you covered!

Contact us for more information about our services or to begin crafting the perfect email marketing campaign today.

5 Ways to Increase Traffic to Your Website

If you have a website, but no one visits it, do you really have a site at all?

A website with no users cannot accomplish whatever the goal of that site may be. So, the question is, how do you attract people to your website?

Fortunately, driving online traffic to your site can be a breeze — if you know what you’re doing.

Here are five easy methods that can help you drive traffic to your website.

1. Video Killed Blog Star

Ok, so maybe that statement isn’t entirely true. But, it’s an undeniable fact that video is the new king of online content.

Which, is why one of the best ways to boost traffic to your website is by creating a YouTube channel and cranking out a couple of videos.

On top of guiding new users to your website, YouTube videos can help organically boost your search engine rankings. And, videos can even help you generate a little extra income if you play your cards right.

When done correctly, you can post videos across multiple social media platforms. So, you can exponentially increase the size of your audience, without having to generate a lot of extra content.

2. Become a Social Butterfly

While video rules the internet, pictures are still worth a thousand words — and, are much easier to produce.

Another fantastic way to drive traffic to your website is by taking advantage of the social media platforms that are available today.

Platforms like Instagram are excellent places to advertise your website and interact with users.

On top of that, all the big name social media sites allow you to post videos. So, you can double up the benefits of social media interaction and video content.

3. Going Mobile

We’re living in a mobile world. So, it’s time for you to become a mobile girl.

More people access websites via a mobile platform now than ever before. So, if you haven’t optimized your site for mobile users, then you could be missing out on a lot of web traffic.

If you already have a standard desktop site, you may not see the importance of using time and resources to create a distinctly mobile version.

But, the differences between mobile sites and desktop versions go beyond looks alone.

Mobile sites work uniquely and are even optimized differently than their desktop counterparts. So, keeping that in mind, you may want to consider bringing on an expert to help you get your mobile website squared away.

4. Advertise That!

Compared to everything else on this list, paid advertising may seem a little old fashioned. That said if something works, why change it?

Advertising your website on social media, and even on other sites, can significantly boost your online traffic. Assuming you’re willing to pay, of course.

5. Everybody Loves Listicles

If you’ve reached this part of the article then congratulations — you just read a listicle.

While video is the favorite for online content formatting, some slightly more old-school formats will never go out of style. And, the listicle, or list-based articles, is one of those formats.

Publishing consistent and high-quality content is an excellent way to boost your SEO and increase your online traffic. Listicles provide a built-in format that readers and users can’t seem to get enough of in the online world.

How to Drive Traffic to Your Website

Building and optimizing a successful website doesn’t have to be a confusing or daunting task. Now that you know how to drive traffic to your site, it’s time to get to work.

Need a little help? We’ve got you covered.

Contact us for more information about the services we provide, or to get started building your dream website today.