With more interactions happening online than ever before, businesses need to have an online presence to give them the ability to engage with online consumers. Considering that 93 percent of all online experiences start with search engines like Google, having an established online presence will lead consumers to your brand rather than the competition.
There are a few different ways of connecting with consumers online or digital marketing options that can help you engage with potential online shoppers.
If you are looking to grow your online presence, keep reading this comprehensive guide to discover the different types of digital marketing and how they can help your business grow.
1. Search Engine Optimization
As so most people are utilizing the power of search to find things like:
- Where to eat
- Places to stay
- And to find entertainment
It has never been more important for businesses to practice good search engine optimization habits in order to put their brand in a position to be found through a basic search. With 32 percent of individuals engaging with the first result to appear in Google, being visible is a major competitive advantage.
Pay-per-click or PPC is another common digital marketing type that businesses will utilize in order to increase the number of visitors to their website. When it comes to PPC, it’s essentially a form of buying visitors instead of obtaining them organically like you would with search engine optimization.
Businesses will often use PPC with search engines to promote their business. Each time a user clicks the link, the business will pay a small fee.
3. Social Media Marketing
One of the most successful kinds of digital marketing is through the use of social media sites like Facebook, Twitter, Instagram, and TikTok.
According to insights from the PEW Research Center, over 72 percent of adults in the U.S are currently on social media. That’s a massive market just waiting to be captured. A few ways of connecting with users on social media include:
- Posting informative content
- Engaging with users
- Answering questions
- And offering freebies or raffles
Social media can be an excellent place to grow your customer base. However, it’s also easy to ruin your brand name by posting the wrong types of content – make sure to be mindful of content posted on social media.
4. Email Marketing
The tried and true email marketing may seem like an outdated form of communication for businesses. However, it can still be a great way of connecting with consumers and helping to build a community of followers.
According to the 2019 Marketing Email Tracker, the return on investment (ROI) for email marketing can be up to 42X. Meaning for every dollar spent on marketing for email, the return can be $42!
What Types of Digital Marketing is Right for You?
It can be intimidating to start marketing online with so many different types of digital marketing to choose from and begin to implement. Different types of businesses will often require various digital marketing types in order to connect with their target market and keep them engaged with the brand.
If you are considering giving your online presence a boost, contact us today, and we can help you get started on your digital marketing journey.