As many as 65% of B2B marketers use infographics for their content marketing strategy. Many make it a key part of their strategies. Why is this?
The main role of infographics is to present data. Simply speaking, it’s used to compile data into one image using visuals.
However, we already have many ways of presenting data. What makes it stand out that marketers still use it?
Are infographics useful? What are the benefits of infographics? Keep on reading to know more about the infographic benefits below.
1. Captures Attention
Pictures and colors do more in capturing the attention of your viewers and retaining it than plain text. Remember, you’re competing with thousands of other content, especially on social media. What can make your audience stop scrolling?
Eye-catching content is what you need when you only have a fraction of a second to make an impression. You have to compete using visuals that will attract them. Posts with plain text won’t do; big walls of text might even bore the readers in an instant.
When you do it right, infographics can urge your audience to learn more. In a noisy space like social media, you need every weapon in your arsenal to grab attention and keep it.
2. Easy to Digest
Aside from the pretty colors, another reason why infographics can retain the attention of the audience is that it’s easy to digest. In infographics vs text, this is another area where the former wins.
Humans process visual media 60,000 times faster than text. This is why we tend to favor data presented using graphics.
Infographics arrange and compare data in a way that’s easier to understand. Bar graphs, for example, place the data side by side. In a single glance, you can tell the relationship of each data.
This type of content also provides context for the data presented in other mediums. As such, it’s also a good accompaniment to the text.
One of the best benefits of infographics is that it’s shareable. This is a great characteristic for content, as you need it to reach as big an audience as possible.
On social media, your post can reach the friends and friends of friends of your followers when they share it on their timeline. Even if it’s on a blog post on your website, your audience can still share it on social media with a few clicks. You only have to make sure they’re shareable that way.
Infographics are also linkable. When other websites want to use them as a source, they can simply link to your post on your social media or blog.
Learn More About the Benefits of Infographics
These are only a few of the benefits of infographics. It can increase your audience engagement, and as such, it should be a key part of your strategy. It presents data in a way that reaches out to the audience.
In short, infographics prevent your data from being boring. Contact us today to learn more about using infographics.