Design has the power to communicate ideas and influence your potential customers to make a buying decision. This year begins a brand new decade, which means that it’s a great time to assess the past decade and look to the future. It’s a thrilling time to be in the field of design, or even to just appreciate the creativity and influences of different 2020 design disciplines.
What are the 2020 design trends to look forward to? Read on to find out.
1. Typography Evolves
Typography has the power to influence people to experience an emotion. More designers are experimenting with typography
Expect to see bigger and bolder fonts that stand out. You should also expect to see more overlap in types. For example, you may come across a type that’s large and transparent over an image. On top of the transparent text is the additional text that isn’t transparent.
This overlapping text will be seen on websites and in other formats like magazine layouts.
2. Monochrome Color Filters
Designers have shifted over the past couple of years from using duotone in images to going for monochrome.
Monochrome color filters are used to simplify a look and to create unity in the design. Color unity can reinforce a brand’s image in the mind of the consumer.
3. Flowing Shapes and Lines
It’s incredibly important for your business to seem authentic and relatable.
Shapes and lines that flow can convey that your brand is approachable and relatable. That relatability is a way to establish trust. That can increase your sales.
4. Minimalist Websites
The real estate that websites can take up is getting smaller and smaller. More and more people access websites using their phones, and it’s forcing graphic designers to take a different approach to create a user experience on all devices.
The main approach is to use minimalism in website design. That’s using a less is more approach. You’ll see more whitespace, fewer images, and bold text that gets right to the point.
Minimalism is going to be the 2020 design trend for landing pages.
5. GIFs are Out. Animation is In
It’s easy to use GIFs in social media and branding. However, GIFs are so overused, that you can’t create a branded GIF that makes a lasting impression.
That’s forcing brands to think outside the box and get incredibly creative. They’re turning to branded animations. You can expect to see unique animations that will attempt to stand out in the crowded digital world.
6. Color Goes Punk
It’s more important than ever to stand out in a way that is unique. Brands and designers are turning to bright colors to do the job. No, we’re not talking 80s neon green.
One of the design trends of the year is to use bright pinks and purples to convey in various forms of design. Even though the Pantone Color of the Year is Classic Blue, designers are still going to maintain an edge by adding bright colors to the mix.
2020 Design Trends
There is no doubt that this is going to be an exciting year in the field of design. These 2020 design trends show that designers are trying to get creative to make an impact.
Do you want to know which 2020 design trends can work for you? Contact us today for a consultation.