Why are Logos Important for Small Business?

Why are Logos Important for Small Business?

When you’re starting a small business, a logo may be the last thing on your list of priorities.

The truth is, a logo is much more than a symbol or image. It can convey so much to an audience with so little.

Creating an original logo can have an unexpected, positive impact on your business.

Read here to learn, “Why are logos important?”

Why Are Logos Important?

Simply put, logos are important because they convey a lot of information through a single image. And research has shown that visuals help us remember information better.

That means a logo can help your small business get a message across about who you are. They’re an aesthetically pleasing way to make an impression and even define your identity in the process.

Here are some of the reasons a logo is worth the investment.

Helps Establish Identity

As mentioned, logos communicate who your business is in a single image. A design packs a lot of information. It can show your style, personality, and brand identity.

For instance, a colorful logo may give off a playful, inviting vibe. Whereas a logo with darker colors may emphasize that you’re classy and professional. Whatever you want to communicate to your potential customer base, a logo can help accomplish.

First Impressions Matter

Just as in life, first impressions matter when it comes to business. You likely want your customers to be satisfied with your product or service. But you always want them to always remember you.

A memorable, well-designed logo will be memorable and intrigue your viewer. Anything that’s striking or interesting visually will draw a person in to want to learn more.

Sets You Apart

A logo won’t just define your business, it will set you apart from others. Small businesses compete with not only other small businesses but larger chains. A stand-out logo keeps an image in the minds of customers trying to make buying decisions.

Encourages Brand Loyalty

It’s well-known that logos help build brand loyalty. Think of what comes to mind when someone mentions Nike or Coca-Cola. A logo becomes synonymous with a company that people trust or are familiar with.

That’s why having a logo designed is so beneficial. People will begin to recognize your image and find comfort in that image.

Customers are more likely to be loyal to a business they know well than one they don’t.

Will Help Your Business Grow

Logos can help your small business grow in a big way. You can place a logo anywhere: on websites, posters, ads. They help you consistently put your message and company out there.

It’s a way to effectively expand your presence and keep yourself in the minds of your customers.

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You may have asked yourself, “Why are logos important?” Or at least, why are they important enough to spend the money on designing? Now you know, a beautiful logo can help you communicate a message and leave an unforgettable mark.

To read more about branding and design, check out our blog.

What Is Brand Identity? 4 Things You Need to Know

When starting your own company, you want to make sure it represents who you are and what you stand for. And developing the perfect brand identity is just the thing to help you do that.

But what exactly is brand identity? And how do you go about developing one for your particular business?

To take the confusion out of it, let’s take a look at “what is brand identity?” and 4 things you should know about it.

What Is Brand Identity?

Your brand identity is what shapes your company. (Yes, it’s that important.) But don’t let that scare you because you can make it anything you want it to be.

It’s the visual design that sets you apart from your competition. It’s how people will instantly recognize your products and services. It also sets the tone for how they will perceive your business.

In short, it’s your company’s face to the world. So, you want to make sure it reflects exactly who you are.

Here are 4 things you should know about brand identity.

1. How to Develop Your Brand Identity

Before you can develop your brand identity, you need to be able to answer these questions about your business:

  • Who are we?
  • What makes us special?
  • What is our company’s personality?
  • What are our values?

Once you answer these questions, you can start to develop the tone and style for how to shape your identity.

2. Components of Your Brand Identity

The components of brand identity are the visual elements of the design. This includes your font choice, your company color palette, and the form and shapes of your logo.

Choosing these elements carefully is critical to creating the image you want to represent your company.

Are you fun and laid-back? Stylish and modern? Or strictly business formal?

Whatever your style and personality may be, each component should reflect it accurately. If not, it can create confusion about who you are and what you represent.

3. Where to Use Your Brand Identity

Your brand identity should be used on all material that represents your company. This includes items such as the logo, packaging, website, business cards, and social media graphics. You’ll even want to use it on employee uniforms.

Essentially, anything that is from or about your company will need to have the brand identity on full display.

4. Mistakes to Avoid

Once you have a successful identity going, you want to make sure it stays that way. Here are a few things you’ll want to keep in mind:

  • Keep it consistent. Don’t make your business card look different from your company packaging. Even slight changes will only confuse people and make them question what is going on with your company.
  • Train all current and new employees on your brand identity. Your employees also represent your business and need to understand what the brand is all about.
  • Refresh all company materials should you ever do a re-branding of your business. ALL of it.

The Right Brand Identity Can Make All the Difference

After you answer what is brand identity to your particular business, you can work on nailing down the plan that will work for you.

And when your identity is on target, your customers will know who you are and have confidence in doing business with your business.

Ready to get help on developing your business’s brand identity? Click here to contact us today!

5 Tips for Boosting Brand Value

Are you looking to build awareness for your small business and a raving customer base?

Did you know that failing to connect with customers is one of the biggest reasons that small businesses fail?

Creating a strong brand will help your business build serious rapport with your customers.

Read on to learn five tips for boosting brand value that you can implement today!

1. Know Your Customer

When focusing on brand marketing, ask yourself and your team how well you really know your target customers?

For each product or service category, you should create an ideal customer avatar.

Learn the wants, needs, fears, goals, and desires of your audience. This will help you speak their language in your branding and marketing.

2. Be Consistent

With any kind of marketing, consistency in your brand design is key.

Make sure your website, logo, content, and social media are congruent with imagery and color scheme.

Along with a consistent look and feel, consistent action is equally important. You don’t want your website and social media to look like a ghost town.

Set up a posting schedule and a content calendar to stay on top of this strategy with your blog and social profiles. You can even use a tool like Buffer or Hootsuite to schedule posts in advance.

3. Awareness Equals Introduction

One of the key focuses of your brand marketing should be awareness building.

While it’s important to build campaigns that turn prospects into customers, it’s a fruitless tactic if you don’t have an audience that’s already aware of your business.

Instead, spend more of your effort on the front end of your marketing. Think of awareness campaigns as a way of introducing yourself to a totally new audience.

Short videos, contests or giveaways, and blog posts that solve your customers’ problems is a great start to introductory content.

4. Don’t Fear Advertising

Posting on social media, managing SEO, and blogging are long-term traffic strategies for building your brand.

If you’re looking for a serious push in traffic, plan to invest in paid traffic.

Whether you target specific keywords with Google AdWords or find your target customers with Facebook Advertising, both platforms have huge advantages to building brand value online.

5. Don’t Leave Your Customers in the Dark

Just as awareness campaigns should be viewed as an introduction, it’s important to continue the relationship building over time to grow your brand.

Accomplish this by having a follow-up plan with your leads and customers.

Email marketing campaigns like newsletters and retargeting ads with special deals and discounts are a great way to build customer relationships that keep them in the loop and ready to buy in the future.

Boost Your Brand Value!

If you’re looking to build your brand value, these five tips will get you started leaving a lasting mark on your potential customers!

Following these strategies will help you build up a loyal following of customers that stay with your brand.

Not sure how to put these tips into practice? Contact us and we’ll be happy to help answer your questions!

5 Simple Steps for Building Brand Awareness

You have a product, you have a team, and you have sales goals. But do you have a brand?

Sure, you have a company, but that doesn’t necessarily mean you have a brand. A business is often cold and faceless where a brand is warm and interactive.

If you’ve yet to start building brand awareness, you’ll want to start now. Here are five ways you can build brand recognition and get your brand in the public eye.

1. Know Your Brand

Before you become the most popular brand in your industry, you’ll first need to take a step back and figure out just what your brand is.

Your brand is so much more than what you sell.

It’s how you present your content and the type of tone you’ll use to market your product.

The more familiar you are with your brand, the better your marketing will be.

For instance, you’re not likely to use casual, conversational language in a B2B setting. But a more relaxed tone would likely resonate much more with a more general audience.

2. Stand Out

The Internet leveled the playing field, and now anyone can create their own brand with the right mix of moxie and business savvy. As a result, it’s crucial for today’s brands to stand out.

You’ll need a great web design that’s easy to use and graphic design that fits with your messaging.

The more unique your branding is, the better.

For instance, when we mention Old Spice, what do you think of? Likely not deodorant, but the silly, zany commercials the company ran several years ago. As strange as the commercials were, they did wonders for Old Spice’s brand recognition.

3. Create Guest Content on Partner Sites

You’ll certainly want to fill your website with original content. But creating content for others can be equally beneficial.

Guest posting has the ability to expose your brand recognition to an entirely different audience. Furthermore, it’s a great way to partner up with a like-minded brand and establish a new business relationship.

4. Focus on Interaction

Yesteryear’s advertising was extremely passive. The audience wasn’t so much talked to as they were talked at.

Today’s consumer is much smarter and more sophisticated than those before. As a result, it’s important to take a more interactive stance when building brand awareness.

Social media is a fantastic way to find and interact with your audience. Share content from your website and let loose a bit. Obviously, remain professional, but don’t be afraid to talk to your audience and establish a rapport.

5. Building Brand Awareness Through Your Community

Want a way to build brand recognition while giving back at the same time? Volunteer at an upcoming community event and sign your brand up as a sponsor.

You’ll feel great about helping out your community and get exposure simultaneously. It’s win-win!

Get Discovered

If you’re just starting a business, building brand awareness should be your priority. But that doesn’t mean it needs to be an intimidating process.

Be sure to follow this guide for easy, organic ways to boost your brand awareness.

And don’t forget to contact us if you’re looking for some help. We offer great services that can bring your brand to the world. Whether you need a website, great copy, or marketing assistance, we’re here for you.

7 Brand Design Tips to Make Your Page Pop

As many business owners know, having a good brand design can make all the difference in the world.

Why? For starters, this helps you stand apart from your competitors visually. Additionally, a consistent brand image can be used to influence your target audience’s perception of you.

Keep in mind that a brand is about more than just a logo. Branding encompasses every aspect of your company, from your website to your reputation.

Not sure where to start? Here is a list of 7 branding tips to help you out.

1. Know Your Audience

Want to build a strong brand identity? A good first step would be to figure out who you should be speaking to. In other words, who do you want to engage with your brand?

Looking at your competitor’s social media followers can help you in this regard. You can find out a lot about a brand’s target audience by the posts they’re liking or retweeting.

2. Find Your Value

Once you’ve found your audience, you need to understand what makes them tick. More importantly, how can you help them? Why would they want to buy your products?

For instance, let’s say you’re a life coach. Your ideal customer might be a busy mom looking to gain clarity about her future. Your brand should communicate — in a visual, friendly way — that you have the right answers.

3. Visualize a Personality

For many brands, the biggest challenge is to present their personality visually. With a website, you can’t rely on face-to-face interaction.

Fortunately, there are many methods of putting a face to your brand. Try experimenting with different color schemes, photo filters, and imagery choices. These are the best ways to add some tone to your words.

4. Keep It Simple

Creating a visual identity is a critical part of any brand strategy. One thing to keep in mind here is that a simple approach works best.

Why? Well, trying to fit in too many visual elements into your brand identity could end up confusing your audience. Anything that doesn’t directly contribute to your brand persona should be left out.

5. Keep It Consistent

In order to build brand image, it can be helpful to have a distinct visual style.

Here is a quick tip: apply the same font type and the same filter across all of your social platforms. This way, both your Facebook and Instagram followers will get the same story.

6. Use Social Media Proficiently

Using different social media platforms is great, there’s no question about it. However, using them effectively is a whole other bag of worms.

For instance, Facebook is about communities, which makes it great for interacting with your audience. Twitter is great for short bursts of commentary. Instagram is about capturing a slice of life, so the catchy imagery is always a good choice.

7. Choose the Right Colors

Colors are a key part of any brand’s visual identity. As a general rule, you should stick to 2-3 colors while designing your logo, website, and stationary.

While choosing your colors, it’s important to understand the psychological aspect of it. For example, a blue color scheme indicates trust. By comparison, red is usually associated with passion and boldness.

More on Brand Design

Hopefully, these seven branding tips should help you come up with a unique brand strategy.

If you need more help with your brand design, we may be able to assist you. Contact us right here, and we’ll get back to you as soon as possible!