There’s a reason why experts say without brand awareness there’s no way a business can achieve sustainable growth. Branding isn’t just about simple recognition and recall. It’s often about associating a particular emotion with a product, service, or business. Whether positive or negative, emotions can be powerful guiding voices in a buying decision. Unfortunately, learning […]
You only have seven seconds to make a strong first impression with customers. Within those seven seconds, consumers will decide if they can trust your brand. If your brand is old, outdated, and unattractive, you could scare away leads. Before that can happen, consider working with a branding agency this year. A top-notch agency can set […]
Do you understand your brand message and what it’s trying to convey? Can you communicate your message to others? More importantly, are you delivering on your promises? In a recent study conducted by Deloitte, customers are 2.4 times more likely to buy from brands capable of delivering on their promises repeatedly. A brand is much more […]
You only have a few seconds to make an impression on your next potential customer. 80% of people remember what they see, compared to 10% what they hear and 20% what they read. You want to ensure that all the elements in your business are cohesive and consistent with forming a good first impression of […]
Studies show that 75% of users online never click past the first page of search engine results. Search Engine Optimization (SEO) is what allows you to build a brand worthy of the first page of Google. Brand building through SEO means increasing your visibility online and positioning your business as an authority in your industry. […]
During quarantine, you may be tempted to catch up on all the binge-watching that you’ve seemed to miss while working. There is something else, however, that you can do to make the most of your quarantine downtime and this is focusing on perfecting your companies brand. There are many ways that downtime can be used […]
Did you know that it takes 10 seconds for people to form an impression about a brand? If you only have 10 seconds for people to form an impression about your business, then you need to make it a positive one. With the help of brand development, you can make sure your brand is recognized. […]
Your business is more than the things you make and the products you sell. It’s the connections you make and the values you bring people together under. People don’t just see your logo when they look into your company; they also see everything your company is associated with. That’s known as your brand identity, and […]
Great brands have great visuals. Do your visuals accurately communicate your brand? Consumers are bombarded with advertisements and images, so it’s important that yours are unique enough to stand out. These visuals are created by graphic designers. They are trained to communicate a message or present a brand visually with the use of color, illustrations, […]
When you’re starting a small business, a logo may be the last thing on your list of priorities. The truth is, a logo is much more than a symbol or image. It can convey so much to an audience with so little. Creating an original logo can have an unexpected, positive impact on your business. […]