9 Exciting Social Media Marketing Trends

9 Exciting Social Media Marketing Trends

Facebook boasts a record of 2.23 billion monthly active users. And that’s only one of more than five commonly used social media platforms.

Social media platforms are creating novel innovative features. Anyone who wants to remain relevant must align their strategies to every change that comes their way.

This guide will boost your knowledge with the latest social media marketing trends. This knowledge will ensure you gain followers and make sales on your social media platforms.

1. Visuals in Place of Texts

Video content has increased recently with percentages going beyond 200% from previous years.

These new trends in social media need anyone who wants to remain relevant in advertising to shift to using more video content in place of texts.

2. Live Streaming

Live streaming will be worth billions of dollars by 2021. To succeed as a marketer, it leaves one with no choice but to use this powerful tool to engage the audience to build loyalty.

3. Social Media Marketing Trends on Improved Engagements

Now more than ever before, it is no longer possible to ‘cheat’ the system by telling people to like or comment without engaging them. Algorithms are now getting smarter to detect meaningful engagements.

4. Engaging Micro-Influences

While operating a small enterprise, it gets expensive to hire celebrities to influence your brand. Micro-influences who command as small as 3,000 followers will be beneficial as their costs are affordable.

5. Transparency Wins

Social media has led to more accountability for businesses, so transparency is of great concern to develop a brand for your company. Transparency trends require companies to give more behind-the-scenes looks of their businesses.

6. Messaging Apps

Current trends in social media show that messaging apps get used more than social media. Marketers must, thus, use messaging apps for better engagement with their consumers.

7. Creating Niches

Competition on social media is greater than ever before, and it can only grow stiffer. A target audience then becomes necessary to establish oneself in a particular niche. You can even limit yourself to one channel rather than casting your net wider to people who are not interested in your product or service.

8. Sales Enablement

Customers learn about products through social media before making a purchase. This phase of a product is called product discovery. It helps create awareness to prospective customers.

Social media trends show that creating awareness is not enough but the motive is to enable sales.

9. Stories

Trends in social media reveal that more and more people are consuming stories on a daily basis. Hence the need to integrate stories on social platforms.

For an advertiser, story ads can prove to be very useful to push a brand. This is in consideration of the increase in people’s desires to consume stories.

Consider These Current Trends

Small and medium businesses that want to prosper must adhere to the current trends. Social media platforms are always coming up with more innovative features day after day. Succeeding as a marketer requires a business to be proactive towards these changes.

To gain more helpful insights on social media marketing trends, please contact our experts and learn how you can survive as a new business despite the competition.

Facebook for Businesses Made Easy: 5 Tips for Instant Success

Facebook is one of the most popular social media sites in today’s market. In fact, it has over 2.2 billion global active users per month. When Facebook for businesses is used effectively, it can greatly improve the visibility of a brand. 

Right now, Facebook is generating an unbelievable amount of advertising revenue — $11 billion to be precise. Of course, smaller businesses can’t compete with the advertising power of corporations. They can, however, use specific and affordable social media marketing strategies to effectively improve their visibility on the app.

Facebook offers businesses unique social media management tools and opportunities that you can’t find elsewhere. Keep reading to find out more about the 5 marketing tips you can implement on Facebook to improve your business. 

1. Meaningful Content Curation

Content curation is a great tool for businesses on Facebook. It helps you keep your profile active, engage with current and potential customers, and demonstrate that you are an authority in your industry. 

Content curation has many purposes, one of them being search engine optimization to improve inbound marketing. Not only can you drive traffic from Facebook, but also with your blog post itself. 

2. A Captivating Cover Photo

The first thing a Facebook user sees when they visit your profile is the giant cover photo at the top. That means it needs to be intriguing enough for them to stay on your page and find out more about your business. 

Visual aids and infographics are much more interactive for users. They can process it quicker and easier, making your profile page more enjoyable overall.

3. Using Facebook Live

Like photos, videos are more engaging for Facebook users. Streaming on Facebook is a great, authentic way to connect with users. 

Before going Live, it’s important to be prepared. An unprepared stream can make your business appear unprofessional.

Make sure to choose an inviting title for your stream, use a mic for better sound quality, and pick an interesting topic for your video.

4. Engaging With Users

Algorithms dictate the visibility of profiles on many platforms. These algorithms are favorable to profiles that are active and often engaging with other Facebook users. 

Interacting with other users in an authentic manner also makes your brand more approachable. It humanizes your business, making users feel a genuine connection with your company. 

5. Encourage Check-In

Through a Google API, Facebook can put your business on the map — literally. With the check-in feature, you have another way to promote your business. 

You can encourage customers and other users to check-in to your business by offering them special discounts and other kinds of points for checking-in. If users see people are visiting your business, they will be influenced to do so as well.

Facebook for Businesses

In the past, advertising was a huge industry that companies shelled out billions for. Of course, that still happens today, but Facebook for businesses makes marketing easier and more accessible to smaller companies. 

Marketing success on Facebook can take time, so remain steadfast in your strategies and don’t give up before you see them pay off. 

For professional guidance on improving your marketing success, don’t forget to check out our marketing services.

Which Social Media Channels Should Your Business Use?

These days, a social media presence is a must for just about every business. If you’re not using social media, or if you’re not using the right channels, you’re likely missing out on a ton of potential new customers.

Figuring out how to use social media the right way can be tricky, whether you’re a new business owner or a seasoned pro.

To help you get started, listed below are some of the best social media channels you should be using to promote your business.

Benefits of Social Media

If you’re convinced that social media just a passing fad, think again. There are tons of benefits that come from using social media for your business, including the following:

  • Increased revenue
  • Better brand development
  • Attracting new customers
  • Market research opportunities
  • Networking opportunities
  • Recruitment

A strong social media presence also improves your search engine rankings. This, in turn, makes it easier for people to find your business and purchase your products or services.

Best Social Media Channels for Business Promotion

If you’re interested in reaping the benefits of social media usage for your business, it’s important to make sure you’re using the right channels. The following are the best social media channels that every business should be utilizing:

Facebook

Facebook is the world’s largest social network. It boasts 1.47 billion active daily users and 2.23 billion active monthly users. If you’re not on this platform, you’re missing out.

People spend a lot of time on Facebook each day, which means that it’s the perfect place to share information about your products and services and connect with potential new customers.

Twitter

Twitter is another highly popular platform with millions of daily users. A large portion of Twitter users also use the platform several times per day.

Twitter is best for building brand loyalty and brand awareness, rather than generating leads. The majority of users feel connected to the business that they follow and are likely to be repeat customers.

LinkedIn

LinkedIn is growing rapidly and is a great platform for B2B marketing. LinkedIn connects you to other professionals in your industry and provides tons of networking opportunities.

Pinterest

Many people underestimate the power of Pinterest. It’s a popular sharing platform that actually has higher revenue per click than any other social network.

Some people assume that Pinterest is only for women and won’t be useful to them. In reality, though, women only account for about half of all Pinterest users, so there are plenty of opportunities to appeal to male users.

Instagram

Instagram is another essential platform for people who want to build their business and connect with potential customers.

Instagram is a visual platform that generates tons of engagement — way more than platforms like Twitter that rely more on text.

Tips for Gaining Social Media Followers

Once you’ve established a presence on these social media channels, it’s also important to take steps to help you gain followers. These tips will help you increase your follower count and see the benefits you’re looking for:

  • Post content that provides value (tips, product details, information about the company, etc.)
  • Write a professional social media bio
  • Use relevant hashtags
  • Respond to comments and engage with your followers
  • Post consistently
  • Follow people back
  • Use an authoritative voice

It’s also helpful to host giveaways and contests on a regular basis. This helps you spread the word about your business and provides an opportunity for you to give back to your customers.

Need Help Marketing Your Business?

Whether you need help improving your presence on social media channels or want to overhaul your website design, we can help at Enfuse Creative Design.

Contact us today to learn more about our services or to get started on your next project!

How to Get Followers For Your Social Media Page

In 2015, 96% of businesses used social media marketing. By now, that number has to be closer to 100%. And if you own a business, social media should be playing a crucial part in your marketing strategy.

The name of the social media game is to get followers. But how do you accomplish this with your company’s social media profiles?

Here is a quick and easy guide to get followers and get more loyal customers.

The Top 7 Ways to Get Followers

There are many aspects of a great social media strategy, all of them harped on again and again. So here is the quick list of things you should already be doing:

  1. Post highly valuable content
  2. Make your social media bios professional
  3. Use relevant hashtags
  4. Engage with your audience
  5. Create a community: Share other content and make your content shareable
  6. Remain active (more on this later)
  7. Follow back

These are necessary across the board. No matter the industry, if you want to succeed in social media and get followers, implement all seven.

What Type of Content Should You Share?

Information over personal updates. This is the mantra you should establish as a business with social media pages.

If your goal is to get followers, it’s much easier if you share content that provides value to your audience. So, while you can share things about employees and your personal day from time to time, the majority of your content should help the fans.

Your audience wants to get something out of following you, not simply see what you had for breakfast or the latest company party.

Respect Your Own Authority

Be an influencer in your industry. You want to take an authoritative voice when it comes to sharing information over social media. This gives you the power of a thought leader, which means your followers will believe and buy into anything you sell (including actual products).

Engage with other leaders in the industry, stay updated with niche news, and give solid, quality advice. This inherently brings massive value to your fans, which helps with the previous tip.

Be Consistent and Happy

Post often, post continuously. Don’t create these huge content spikes where your fans suffer from information overload, only to go off the grid for a week. Keep it steady when releasing content.

As far as the mood of your content, make it cheerful. When you post negative or downtrodden content, it reflects in your follower’s attitude at the moment and towards your business. So steer clear of being too depressing or bitter – your fans will end up the same way.

Give Your Followers What They Want (and Often)

People want special offers. They want tremendous value for free (or for cheap). They want exclusive information, added attention, and they want it all the time.

So give it to them.

Your social media is a gateway to providing fans with your expertise. Give and give and give. Once you’ve given a lot – and we mean a lot – then you can ask them for something in return (i.e. buying a product or service).

This is how you get followers and, more importantly, get fans that will purchase anything you offer.

Get Followers to Help Your Business Succeed

Use these tips and tricks to improve your social media marketing. Get followers that hang on every word your company says and you’ll have a group of loyal customers who will buy every time.

If you want more help with your social media marketing, get in touch with the experts.