7 Tips for Developing an Instagram Marketing Strategy That Works

7 Tips for Developing an Instagram Marketing Strategy That Works

With almost one billion active users, Instagram is one of the world’s most popular social media platforms. But with so many users, your content has to be high-quality to stand out. To ensure your getting the most out of your account, we’ve put together 7 key tips for Instagram marketing. Keep reading for easy and effective steps you can take to improve your social media marketing presence today!

1. Use Hashtags

Hashtags are how users on Instagram search for accounts and content. If you want any chance at being found by new and repeat customers alike, you’ll want to make sure you’re using hashtags.

Create your own hashtags to promote products and services, and use established ones to boost traffic. Be sure to stay on top of what’s trending to increase your chances of being found through organic searches.

2. Write Creative Captions

While Instagram is an image-based platform, you can write captions up to 2,200 characters long. The first two lines of your caption will be visible without clicking to see more.

Captions are your opportunity to use your brand’s voice, and you should be taking advantage of it. Just remember that users typically don’t read long paragraphs, so keep it brief unless you have a great story to tell.

3. Use a Business Profile

If you’re using Instagram for your business, you’ll want to use a business account. These accounts offer more features than personal ones do, like Instagram ads and Instagram shopping.

4. Keep It Varied

To keep users coming back for more, you need to make sure you vary your content as much as possible. Instagram only allows you to post videos and photos, so make sure to change subjects and themes when you can.

While the focus should always be your industry and business, repeating content makes it harder to grow a following. Shake it up when you can to ensure your account is worth visiting.

5. Establish a Brand Aesthetic

It’s important to keep a consistent visual theme throughout your posts. While you should vary your content, your brand’s colors and personality should run through each of your posts.

This becomes especially important when several people contribute to your Instagram posts, so be sure to keep things consistent across your social media content.

6. Engage With Users

Social media isn’t just about posting pictures, it’s about being social! Because of this, it’s important that you interact with users on Instagram. Make comments, use the like button, and contribute to conversations on your posts.

This shows that you are active and engaged in your content, and is a good way to keep users coming back to your page.

7. Post at the Correct Times

Depending on your business, some times are better to post than others. To make sure your posts are seen by as many of the right people as possible, consider your audience and when they’re active.

If you aren’t sure what time is the best to post, there are plenty of guides online to help you out.

Get Social With These 7 Instagram Marketing Tips

When it comes to promoting your business on Instagram, you’ll need a good plan to keep up with your competitors. These 7 tips are the perfect tool for improving your Instagram marketing strategy!

Looking for more advice on web design to marketing? Check out the rest of our site to learn more from our digital experts!

5 Can’t-Miss Social Media Trends for 2020

How much time do you spend on social media? Today, consumers spend an average of 2 hours and 24 minutes on social media per day. For many, this is to follow the lives of friends, family and their favorite brands and celebrities. For businesses, social media trends is one of the best ways to communicate with their consumers, advertise their product and showcase their brand.

This is why having a powerful social media presence for businesses is so vital.

If you’re trying to nail down the top social media trends for 2020, you’ve come to the right place. We’re sharing the five most dominating trends that are sure to be popular in this year’s social media calendar.

1. Hello User-Generated Content

One of the most anticipated social media trends comes in the form of user-generated content.

Often used by businesses, this is content such as user reviews that are posted to a business social media page. For example, a company might choose to showcase a video testimonial of a client utilizing one of their products.

From the perspective of the audience, this type of content feels more authentic. With that, the audience is better able to develop a sense of trust in the brand.

2. It’s Time for Even Better Communication

Of course, everyone loves browsing great content!

But, one of the top features of social media today happens to be the direct messaging ability. It’s safe to say that direct messaging through Instagram and using Facebook Messenger is a significant source of communication for many.

In 2020, we foresee social media platforms making communication and direct messaging even more widespread. Furthermore, a growing number of businesses are going to use this as an outlet for better communication with their consumers.

3. Keep Posting Those Stories

Short videos that are only available for a specific portion of time are referred to as ephemeral content.

This type of content has become incredibly popular today and is only going to become more popular in 2020 continues. The reason for this rise in popularity is perhaps due to the increasingly smaller attention span of internet users today.

At the end of the day, consumers enjoy taking in content that is short, simple and relatively easy.

4. Say Goodbye to “Likes”

If there’s one thing that consumers complain about with social media, it’s the inclination of some users to self-promote and feed their ego.

As we approach 2020, we’re going to see social media put less emphasis on vanity and narcissism. This is why we’re preparing to bid “likes” goodbye forever and welcome the uncertainty of how our followers react to the content we upload.

The goal is to make social media a more friendly and less competitive home for its followers. This also means that brands and influencers are going to have to work extra hard at showcasing their popularity.

5. Video Content is King

It’s safe to say that video content has been king for a long time.

But, as we dive headfirst into 2020, personal and authentic video content is going to become even more widely used by both businesses and individuals. This is why TikTok has been performing so well in recent months.

Social Media Trends

It’s easy to see how dominating social media is in the business world today.

After all, nearly 80 percent of Americans are active in some form of social media. With such large numbers, why wouldn’t a business choose to take advantage of this free platform?

If you’re using social media for business, allow this guide on social media trends 2020 to help inspire you!

Do you need help developing the best content possible? If so, be sure to check out this blog post.

5 Steps for Creating an Effective LinkedIn Marketing Strategy

LinkedIn has over 500 million members!

It has fast become the go-to place for those who are seeking to employ talent. If you and your company are not represented on this platform then you are definitely missing out. You need to have a LinkedIn marketing strategy.

However, when you decide to get your profile on LinkedIn you have to be strategic about how you manage your page. You will want to avoid newbie mistakes so that you can get the word out about your company.

Here are some tips you will find helpful in achieving your goals.

1. Build a Page

The first thing you will need to do is to create a company page. When you create a company page add a company logo in the profile picture section, this will help with branding your business. Once you have completed that, go ahead and write a description of your company and include your website address.

Insert keywords into your description, this will help your page to be search engine friendly. Make sure you choose your keywords wisely and intertwine them as naturally as possible into your company description.

There will also be areas where you can fill in your company size, location and the year you were founded. All this information will help people to find your profile on LinkedIn.

2. Create Connections

Have each of your employees create a LinkedIn profile. If they have created a profile already then that is even better because they will most likely have connections.

Have all your employees follow your company page and add their position in your company to their profile. Once they have done this their profile will automatically be featured on your company page.

This gives your company more of a chance to be seen by many others based on the connections of your employees.

3. Share Great Content

Perhaps the biggest tip for using LinkedIn successfully is to share actionable content on a regular basis. Once you start writing content that will help people to do their job more effectively then you have a greater chance of showing off your expertise and building brand authority.

When you share good content on a regular basis LinkedIn rewards you for this by placing your content higher in their search results. You can even incorporate YouTube videos on your page. LinkedIn allows them to be played without the user having to go to YouTube.

You should try to post content at least once per day. It doesn’t always have to be your content. Share other interesting things that you find as well.

A Final Look at Creating a LinkedIn Marketing Strategy

Creating an effective LinkedIn marketing strategy requires that you get as many connections as you can. This may seem like hard work but it becomes easier when you leverage what you already have.

Get those who work for your company to connect with you, so that their connections can work for you. Make sure you have a meaningful description that is keyword rich so that you can be found in the search results.

Ensure that you satisfy the need for information by posting relevant content on a consistent basis. if you would like help with marketing your business please visit the marketing section of our website.

9 Exciting Social Media Marketing Trends

Facebook boasts a record of 2.23 billion monthly active users. And that’s only one of more than five commonly used social media platforms.

Social media platforms are creating novel innovative features. Anyone who wants to remain relevant must align their strategies to every change that comes their way.

This guide will boost your knowledge with the latest social media marketing trends. This knowledge will ensure you gain followers and make sales on your social media platforms.

1. Visuals in Place of Texts

Video content has increased recently with percentages going beyond 200% from previous years.

These new trends in social media need anyone who wants to remain relevant in advertising to shift to using more video content in place of texts.

2. Live Streaming

Live streaming will be worth billions of dollars by 2021. To succeed as a marketer, it leaves one with no choice but to use this powerful tool to engage the audience to build loyalty.

3. Social Media Marketing Trends on Improved Engagements

Now more than ever before, it is no longer possible to ‘cheat’ the system by telling people to like or comment without engaging them. Algorithms are now getting smarter to detect meaningful engagements.

4. Engaging Micro-Influences

While operating a small enterprise, it gets expensive to hire celebrities to influence your brand. Micro-influences who command as small as 3,000 followers will be beneficial as their costs are affordable.

5. Transparency Wins

Social media has led to more accountability for businesses, so transparency is of great concern to develop a brand for your company. Transparency trends require companies to give more behind-the-scenes looks of their businesses.

6. Messaging Apps

Current trends in social media show that messaging apps get used more than social media. Marketers must, thus, use messaging apps for better engagement with their consumers.

7. Creating Niches

Competition on social media is greater than ever before, and it can only grow stiffer. A target audience then becomes necessary to establish oneself in a particular niche. You can even limit yourself to one channel rather than casting your net wider to people who are not interested in your product or service.

8. Sales Enablement

Customers learn about products through social media before making a purchase. This phase of a product is called product discovery. It helps create awareness to prospective customers.

Social media trends show that creating awareness is not enough but the motive is to enable sales.

9. Stories

Trends in social media reveal that more and more people are consuming stories on a daily basis. Hence the need to integrate stories on social platforms.

For an advertiser, story ads can prove to be very useful to push a brand. This is in consideration of the increase in people’s desires to consume stories.

Consider These Current Trends

Small and medium businesses that want to prosper must adhere to the current trends. Social media platforms are always coming up with more innovative features day after day. Succeeding as a marketer requires a business to be proactive towards these changes.

To gain more helpful insights on social media marketing trends, please contact our experts and learn how you can survive as a new business despite the competition.

Facebook for Businesses Made Easy: 5 Tips for Instant Success

Facebook is one of the most popular social media sites in today’s market. In fact, it has over 2.2 billion global active users per month. When Facebook for businesses is used effectively, it can greatly improve the visibility of a brand. 

Right now, Facebook is generating an unbelievable amount of advertising revenue — $11 billion to be precise. Of course, smaller businesses can’t compete with the advertising power of corporations. They can, however, use specific and affordable social media marketing strategies to effectively improve their visibility on the app.

Facebook offers businesses unique social media management tools and opportunities that you can’t find elsewhere. Keep reading to find out more about the 5 marketing tips you can implement on Facebook to improve your business. 

1. Meaningful Content Curation

Content curation is a great tool for businesses on Facebook. It helps you keep your profile active, engage with current and potential customers, and demonstrate that you are an authority in your industry. 

Content curation has many purposes, one of them being search engine optimization to improve inbound marketing. Not only can you drive traffic from Facebook, but also with your blog post itself. 

2. A Captivating Cover Photo

The first thing a Facebook user sees when they visit your profile is the giant cover photo at the top. That means it needs to be intriguing enough for them to stay on your page and find out more about your business. 

Visual aids and infographics are much more interactive for users. They can process it quicker and easier, making your profile page more enjoyable overall.

3. Using Facebook Live

Like photos, videos are more engaging for Facebook users. Streaming on Facebook is a great, authentic way to connect with users. 

Before going Live, it’s important to be prepared. An unprepared stream can make your business appear unprofessional.

Make sure to choose an inviting title for your stream, use a mic for better sound quality, and pick an interesting topic for your video.

4. Engaging With Users

Algorithms dictate the visibility of profiles on many platforms. These algorithms are favorable to profiles that are active and often engaging with other Facebook users. 

Interacting with other users in an authentic manner also makes your brand more approachable. It humanizes your business, making users feel a genuine connection with your company. 

5. Encourage Check-In

Through a Google API, Facebook can put your business on the map — literally. With the check-in feature, you have another way to promote your business. 

You can encourage customers and other users to check-in to your business by offering them special discounts and other kinds of points for checking-in. If users see people are visiting your business, they will be influenced to do so as well.

Facebook for Businesses

In the past, advertising was a huge industry that companies shelled out billions for. Of course, that still happens today, but Facebook for businesses makes marketing easier and more accessible to smaller companies. 

Marketing success on Facebook can take time, so remain steadfast in your strategies and don’t give up before you see them pay off. 

For professional guidance on improving your marketing success, don’t forget to check out our marketing services.

Which Social Media Channels Should Your Business Use?

These days, a social media presence is a must for just about every business. If you’re not using social media, or if you’re not using the right channels, you’re likely missing out on a ton of potential new customers.

Figuring out how to use social media the right way can be tricky, whether you’re a new business owner or a seasoned pro.

To help you get started, listed below are some of the best social media channels you should be using to promote your business.

Benefits of Social Media

If you’re convinced that social media just a passing fad, think again. There are tons of benefits that come from using social media for your business, including the following:

  • Increased revenue
  • Better brand development
  • Attracting new customers
  • Market research opportunities
  • Networking opportunities
  • Recruitment

A strong social media presence also improves your search engine rankings. This, in turn, makes it easier for people to find your business and purchase your products or services.

Best Social Media Channels for Business Promotion

If you’re interested in reaping the benefits of social media usage for your business, it’s important to make sure you’re using the right channels. The following are the best social media channels that every business should be utilizing:


Facebook is the world’s largest social network. It boasts 1.47 billion active daily users and 2.23 billion active monthly users. If you’re not on this platform, you’re missing out.

People spend a lot of time on Facebook each day, which means that it’s the perfect place to share information about your products and services and connect with potential new customers.


Twitter is another highly popular platform with millions of daily users. A large portion of Twitter users also use the platform several times per day.

Twitter is best for building brand loyalty and brand awareness, rather than generating leads. The majority of users feel connected to the business that they follow and are likely to be repeat customers.


LinkedIn is growing rapidly and is a great platform for B2B marketing. LinkedIn connects you to other professionals in your industry and provides tons of networking opportunities.


Many people underestimate the power of Pinterest. It’s a popular sharing platform that actually has higher revenue per click than any other social network.

Some people assume that Pinterest is only for women and won’t be useful to them. In reality, though, women only account for about half of all Pinterest users, so there are plenty of opportunities to appeal to male users.


Instagram is another essential platform for people who want to build their business and connect with potential customers.

Instagram is a visual platform that generates tons of engagement — way more than platforms like Twitter that rely more on text.

Tips for Gaining Social Media Followers

Once you’ve established a presence on these social media channels, it’s also important to take steps to help you gain followers. These tips will help you increase your follower count and see the benefits you’re looking for:

  • Post content that provides value (tips, product details, information about the company, etc.)
  • Write a professional social media bio
  • Use relevant hashtags
  • Respond to comments and engage with your followers
  • Post consistently
  • Follow people back
  • Use an authoritative voice

It’s also helpful to host giveaways and contests on a regular basis. This helps you spread the word about your business and provides an opportunity for you to give back to your customers.

Need Help Marketing Your Business?

Whether you need help improving your presence on social media channels or want to overhaul your website design, we can help at Enfuse Creative Design.

Contact us today to learn more about our services or to get started on your next project!

How to Get Followers For Your Social Media Page

In 2015, 96% of businesses used social media marketing. By now, that number has to be closer to 100%. And if you own a business, social media should be playing a crucial part in your marketing strategy.

The name of the social media game is to get followers. But how do you accomplish this with your company’s social media profiles?

Here is a quick and easy guide to get followers and get more loyal customers.

The Top 7 Ways to Get Followers

There are many aspects of a great social media strategy, all of them harped on again and again. So here is the quick list of things you should already be doing:

  1. Post highly valuable content
  2. Make your social media bios professional
  3. Use relevant hashtags
  4. Engage with your audience
  5. Create a community: Share other content and make your content shareable
  6. Remain active (more on this later)
  7. Follow back

These are necessary across the board. No matter the industry, if you want to succeed in social media and get followers, implement all seven.

What Type of Content Should You Share?

Information over personal updates. This is the mantra you should establish as a business with social media pages.

If your goal is to get followers, it’s much easier if you share content that provides value to your audience. So, while you can share things about employees and your personal day from time to time, the majority of your content should help the fans.

Your audience wants to get something out of following you, not simply see what you had for breakfast or the latest company party.

Respect Your Own Authority

Be an influencer in your industry. You want to take an authoritative voice when it comes to sharing information over social media. This gives you the power of a thought leader, which means your followers will believe and buy into anything you sell (including actual products).

Engage with other leaders in the industry, stay updated with niche news, and give solid, quality advice. This inherently brings massive value to your fans, which helps with the previous tip.

Be Consistent and Happy

Post often, post continuously. Don’t create these huge content spikes where your fans suffer from information overload, only to go off the grid for a week. Keep it steady when releasing content.

As far as the mood of your content, make it cheerful. When you post negative or downtrodden content, it reflects in your follower’s attitude at the moment and towards your business. So steer clear of being too depressing or bitter – your fans will end up the same way.

Give Your Followers What They Want (and Often)

People want special offers. They want tremendous value for free (or for cheap). They want exclusive information, added attention, and they want it all the time.

So give it to them.

Your social media is a gateway to providing fans with your expertise. Give and give and give. Once you’ve given a lot – and we mean a lot – then you can ask them for something in return (i.e. buying a product or service).

This is how you get followers and, more importantly, get fans that will purchase anything you offer.

Get Followers to Help Your Business Succeed

Use these tips and tricks to improve your social media marketing. Get followers that hang on every word your company says and you’ll have a group of loyal customers who will buy every time.

If you want more help with your social media marketing, get in touch with the experts.