iOS vs Android: Which Platform Should You Develop For?

iOS vs Android: Which Platform Should You Develop For?

Apply yourself to your app.

There were 38 billion downloads of apps in the second quarter of 2020 alone. App development is a multi-billion dollar industry, and you can reap some of that money with a smart and fun product.

But before you start programming, you need to decide which operating system you want. iOS and Android have their advantages and disadvantages, and you need to break them down.

Look no further. Here is a quick guide to iOS vs Android.

iOS vs Android App Development

iOS and Android have different codes, ecosystems, and update speeds. You can work by yourself or in a team within either system. But the details of both are worth mentioning.

iOS is written in Swift, Apple’s official programming language. Android apps are mostly written in Java. Java commands require more lines of code than Swift commands, with some Android apps requiring 40% more lines than iOS apps.

Apple’s ecosystem is closed, meaning that iOS content is restricted to Apple-regulated devices. You have to use Apple’s features, but they offer many, and those features are highly controlled for quality and stability.

Android is open-source. You can use your own devices, and you can modify those devices to your needs and skills. But open-sourcing Android means there is less security on the platform.

Apple’s regulations mean it takes longer to approve your app for the App Store. Apple may decline your app or its updates. Android apps take only a day or two to get approved, and you can release updates within one day.

Audience

You need to decide what your app’s audience is. Consider the need that your app meets, and who that need affects.

iOS users are consolidated within the United States, Western Europe, and Australia. If your audience is in these regions, iOS is better for you.

Android users are spread all over the world. Android dominates South America, Russia, and Asia in particular. If your audience is in these regions, or if you are looking for a broad global audience, Android is better for you.

iOS users tend to have more money. They tend to be younger, and iOS dominates the 18-to-24-year old market. Apple users tend to be in professional jobs, especially in the enterprise market.

Android users have less money to spend, and they are less willing to spend money on apps. They tend to work in technical jobs, with less advanced educational degrees.

Monetization

Apple users make more in-app purchases than Android users. Shopping apps generate the most revenue, especially in North America and China.

Android supports in-app advertisements very well. Utility apps are the best selling apps on the platform.

Android users do spend less money on apps, but the market share for Android can offset this deficit. To determine your profit margin, consider your audience share and your means of monetization.

Design to Your Desire

Apps are growing in popularity. But the iOS vs Android debate remains fierce. Learn the basics, and decide the right operating system for you.

If you are looking for easy coding, an affluent audience, and monetization through in-app purchases, choose iOS. If you are looking for an open-source system with a large global audience and in-app advertisements, choose Android.

Infuse your app with your unique personality. Enfuse Creative Design offers a wide variety of creative services for your app. Contact us today for a free consultation.

5 Mobile App Success Tips to Beat the Odds

You can see it now. Your app is on the top of the “trending apps” page and is trending all over social media. You finally did it, congratulations. It’s a challenging task given that research from Gartner suggests that less than .01% of mobile apps are viewed as a success. So, how are you going to accomplish this great feat? You’re going to need to make sure you take every precaution necessary. Keep reading to discover five critical tips to ensure your mobile app success.

1. Know Your Target Market

When developing an app, it is crucial to know who will be using it. Knowing who will be using your app will give you insights into things like design, accessibility, features, and how to promote it.

Once you determine who your target market is, its time to reach out to determine what they want out of the app. This can be done through social media surveys, focus groups, and looking at existing data on the market.

You will want to consider certain things, including the consumers:

  • Age
  • Location
  • Gender
  • Income
  • Education
  • And occupation

And then dig even deeper to find insights by finding your consumers:

  • Values
  • Personality
  • Interests
  • And behaviors

Through finding this information, you will get a complete understanding of your target consumer.

2. Focus on User Experience

The user experience goes far beyond just design. User Experience (UX) incorporates how the user feels and reacts when using your application.

The user experience considers numerous things, including:

  • Interface
  • Accessibility
  • Design
  • Structure
  • Layout
  • Usability
  • Navigation
  • Content
  • And more

With a positive user experience, you are significantly more likely to be successful. According to insights from Forrester Research, a better user experience design can lead to an increase in conversions by 400 percent. A poor UX can be a significant factor in why your mobile app is failing.

3. Make Sure Your Team Shares the Vision

When everyone is on the same page, it makes everything run more efficiently. If everyone on your team is on the same page, everything from design to functionality will be more consistent with your vision.

Through collaboration, you will develop an application that is in line with your target market. Making it more marketable to your target market will only increase the value of your app.

4. No Bugs or Glitches

There is nothing worse than using an app and having it crash. Bugs and glitches will deter people from using it and will result in failure.

This is one of the biggest mobile app challenges developers run into. Hiring a professional app developer can help mitigate these problems.

5. “Be First, or Be Better”

A common phrase in business is “be first, or be better.” This is especially true when it comes to developing an app.

This is one of the most important mobile app success tips – make sure your app is a first or make sure it is better than the competition.

Ensuring that you are either A) first or B) better will give you a better chance at success.

Additional Tips for Mobile App Success

Developing an application is no easy task. It takes time and resources to create, and when it’s all said and done, most apps still fail. Following these five tips will give you the best chance at mobile app success.

For more information and tips for app development, check out our blog!

The Top 5 Best Mobile App Ideas for 2020

The question continues to this day, “is there an app for that?”

App ideas continue to rise to meet the needs of smartphone users around the world. In the United States alone, 81% of adults now own smartphones. That’s a pretty big market that you could be tapping into if you had creative app ideas.

An app can mean putting your business’s logo in front of the user every day. It can be used to track certain behavior. It can even be set to give the user alerts throughout the day for whatever the app is centered around.

It all begins with a great idea.

We’ll explore five of the top mobile app ideas for 2020 below.

1. Dating or Social Meet Up App

One of the most influential app ideas out there is a dating app.

With the likes of Tinder, Grindr, Bumble, and Hinge sitting as the current ruling class of dating apps, there is likely to be a different angle to dating out there. People can use apps to find people to talk with and set up dates with filtered by location, profession, political party, and more.

Creating a dating app with a unique angle can be a great way to draw users in. It can also be a great way to sell advertising on the platform, allowing you to monetize and scale the platform.

2. A Wedding Planning App

With current events potentially changing the landscape of weddings in the future, offering different ways to plan and hold a wedding are a hot topic for 2020.

For example, a wedding planning service paired up with Zoom to host weddings virtually in Denver.

The wedding industry moves quickly, changing trends from one year to the next, so paying attention to the needs is critical as you develop your app ideas. Speak with those currently planning their weddings for the next year and find what they wish existed to make the process easier for them.

3. Driver Tracking App

Whether parents of new drivers would like to track their teenagers in their cars, or someone just wants to track the progress of their pizza delivery, a drive tracking app could be a creative app idea.

Creating a platform that other companies can use within their work might be a way to make the product more marketable. Insurance companies, in particular, may be interested if you have a unique take on the app.

4. Sports Score App

Sometimes you just can’t watch the game when it’s on, but checking Twitter feeds for score updates keeps you up to date on how the team is doing.

Hitting refresh on a webpage or a feed over and over can be frustrating for super fans who can’t actively watch or listen to the game. Maybe multiple games are going on at once that they’d like to keep track of.

Having an app that consolidates a team or a sport’s stats in one space, with live updates, could be a home run with sports fans. Pitching this app idea to teams or team owners could be a great way to grow it with a business.

5. Social Media App

Everybody is looking for the next social media platform to engage with. Having a unique idea can lead to an app that catches on.

App ideas like TikTok and Snapchat might have sounded wild to someone before. Finding the next way for users to engage, and to sell marketing space to companies who want access to those users, can be an app idea that changes how people interact.

What App Ideas Do You Have?

Have any of the ideas on the list inspired you to start creating an app?

Great app ideas can come to you as you hear yourself utter “I wish there was some way to do this.” If you’ve had that moment, contact us. We are ready to work with you on your next project.

Mobile App Promotion: 6 Ways to Promote Your App

Just like in any other line of sales, the hardest part of the mobile app business is the conversion process. Just because you have a great app, it doesn’t mean you’ll be successful. How can you get the word out and get people to invest in your product?

If you’re struggling here, don’t feel bad. Learning how to market effectively takes time, practice, and a lot of trial and error. More than anything, it’s about taking the time to understand your target audience.

We can help, keep reading for our top suggestions on mobile app promotion.

1. Create a Website for the App

Before you start looking at paid ads or using other mobile app advertisements, you need to think about user experience and customer service. The app needs to be attached to a website, whether it’s one specifically created for the app or a previously existing site. Here, potential customers can learn more about the app and ask questions if necessary.

You can also use your website for additional content marketing strategies to help encourage users to download your app.

2. Use Search Ads

Are you wondering “Where can app ads run?”

Why not in the same place where you go to download them? Mobile app promotion can take place in mobile app stores where you can bid for relevant keywords users might search for to find apps like yours. This will make your app come up first (or very near the top) to increase user downloads.

3. Use Landing Page Ads

Next, consider using landing page ads on your website and affiliate websites. Landing page ads are pop-up windows that can come up automatically or after a user clicks on a certain link. They’re used to offer exclusive discounts, encourage email subscribers, and in your case, mobile app promotion.

4. Market Through Social Media

You can also learn how to promote your apps through social media via paid and organic advertising. Organic app promotion can be achieved by posting engaging and relevant content on your social media profile. You can encourage higher levels of engagement by running a raffle or competition wherein the winner/s get a free app download.

You can also run paid social media advertisements where you can choose specific demographics of users who can see the ads.

5. Find Affiliate Marketers

Effective app promotion can be accomplished by creating affiliate relationships with other businesses and blogs. Reach out to relevant (but not competing) businesses to establish a mutually beneficial relationship where both entities can prosper. They can help promote your app and you can refer your customers to their services through ads in your app, on your site, etc.

6. Get Social Media Influencers to Endorse Your App

If you like the idea of social media but don’t have a large following, you can reach out to social media influencers to work with you to promote your new app. The goal is to get your product in front of their audience. You can offer them a percentage of the sales they refer to you, free apps, and more.

Looking for More Information About Mobile App Promotion and Creation?

The digital marketing curve is steep and can be difficult to follow. That’s why we’re here, we can help you get the word about your products to improve your mobile app promotion efforts. Check out some of our marketing services or contact us today for more information.

5 Reasons Your Company Should Create a Business App

Smartphone users spend three hours and 15 minutes on their devices each day. For the top 20% of smartphone users, this rises to a total of four and a half hours. With mobile technology being such a prevalent part of our lives, is your business doing everything possible to harness this technology to engage with your customers by learning how to create a business app?

You may think that smartphone apps are only useful for big businesses. You would, however, be wrong in this assumption. Smartphone apps are a valuable tool for any business, regardless of size.

As 81% of all US adults own a smartphone, it is essential to understand that the mobile aspect of your digital communications strategy is vital. However, this should not stop at just having a mobile-optimized website.

Here are five reasons that your company should create a business app.

1. To Improve Customer Service

Customer service is an essential element of any business. But the days of delivering all of your customer services solely in person or over the phone are long gone.

Smartphone apps offer the opportunity to create round the clock customer service for your business.

Because your service is delivered through an app, the interface will mean that it will be consistent across all pages.

2. To Increase Your Visibility

Having your branded business app on your customer’s device will mean that there is the potential to remind them of the presence of your business continually.

As your customers scroll by your app, you will be increasing your brand’s visibility.

3. To Improve Customer Loyalty

Apps that need to be created for any business should focus on generating customer loyalty.

By building in reasons for your customers to keep coming back and using your app, you will build your relationship with your customer.

Think about ways to incentivize your customers to keep coming back. One of the strongest ways that you can do this is by offering discounts or rewards for achieving a certain amount of repeat custom.

4. To Create a Direct Marketing Channel

Having an app for your business will mean that you will have direct access to your customers.

Through the use of push notifications, you will be able to send direct marketing messages that are relevant to your customers.

Remember to use this tool wisely and sparingly. If your send too many notifications or are not providing relevant offers or information, then you may find your app gets uninstalled.

5. To Boost Your Profits

The improvements in customer service, the ability to use direct marketing, and the increased customer loyalty will overall amount to an increase in sales.

As your app grows in popularity, it will pay for itself with increased sales. With the largest spend in your app budget being on development, profits will soon rise too.

How Do You Create a Business App?

If you are looking to create a business app, you will want a sleek, professional design that puts user experience at its core.

Get in touch today and talk to us about what your business needs from its app.

I Have an Idea for an App!: 4 Ways to Know if It’s Any Good

In the digital era, there seems to be an app for everything. On the Google Play Store, there are nearly 2.5 million apps. There are another 1.8 million on the Apple App Store.

The sheer volume of apps should come as no surprise given how large the market is. In 2019, mobile apps generated over $460 billion in revenue.

For many people, the lightbulb goes on and they say to themselves, I have an idea for an app. Read on for four ways to know if you have a good idea for one. Explore other relevant topics such as pitching an app to potential investors.

1. There Is a Need

With millions of apps available for download, many ideas have already been launched. Before you start investing time and money in the app, do some opposition research.

Start by searching Google Play and the Apple App Store. Next, use a search engine to see what similar apps are out there if any.

Just because an app is available does not mean your dream is dead. You may still fill a need by offering the market a capability improvement. If you determine a need exists at the end of researching, you can be confident that you have a good idea.

2. Beta Testing

Before launching one, you want to perform some beta testing to make sure it works properly. This involves in-house verification testing to make sure it functions correctly.

Some in the tech industry refer to this as a Minimum Viable Product (MVP). The goal is to identify any bugs with your MVP and remediate them before product launch. Successfully proceeding past beta testing is a sign that you have developed a good product.

3. Customer Feedback

Now that your app functions properly, it is time to get some customer feedback. Start by delivering the MVP to a small group of testers. These testers should represent the prospective customer base you want to sell to.

Let them try it out and give you constructive feedback. Take their commentary seriously and implement solutions accordingly. If these prospective customers like it, you can be confident in your app.

4. Pitch to Investors

There is perhaps no better sign of a good idea than investor enthusiasm. Sometime during the development process, you are going to pitch the idea to investors.

The goal is to secure funding to complete software development. During an investor pitch, you can tell them the results of your opposition research. Also, inform investors about beta testing, customer feedback, and what you did to correct any deficiencies.

I Have An Idea for an App: A Recap

It possible for anyone to develop a software app. Just a few months ago, a 10-year old boy presented a new app at Apple’s Worldwide Developers Conference.

You can implement a great idea for a mobile app too. It is evident that it will be successful if there is a need and it receives positive feedback from customers.

If you are thinking I have an idea for an app and need help with development, contact us today for assistance.

How Small Business Mobile Apps Can Boost Your Business

Approximately 30.2 million small businesses exist in the United States and they comprise 99.9% of all businesses in the U.S. While it is fun and challenging to own your own company it comes with a lot of work, some of which is not in your area of expertise.

This is where small business owners can harness the power of small business mobile apps to streamline processes and improve your bottom line. Read on to learn how small business mobile apps can help your company thrive in 2020 and beyond.

How to Use the Latest Small Business Mobile Apps to Improve Your Bottom Line

Let’s face it we live in a mobile world where 1.6 billion people globally to use their mobile devices to shop online. Here’s how you can make sure you keep up and stand out.

Boost Your Branding

It may take as multiple “touches” or interactions with your customers before you are able to convert them to sales. This means keeping your company’s logo and message in front of your customers is critical.

A custom mobile app is one way to do it. Custom mobile apps improve your brand recognition and can give new companies a significant brand boost when they are just starting out.

Improve Your Customers’ Experience and Engagement

Your customers also want to engage with your brand. Mobile apps and social media help to create customer engagement. Since the modern consumer does most of their purchases on mobile devices, mobile apps are the answer for significant customer engagement.

Use Mobile Apps as a Marketing Tool

You need to integrate mobile apps and your social media marketing plan. Responsive web design allows your web messages to be seen on all devices. They can also allow for push notifications so that you can easily share promotions and special offers.

Expand Your Customer Base

Engaging your current mobile base is important for repeat sales. However, you can also use mobile apps to expand your customer base. Many allow you to track current customers and then target ones that are similar.

If you have a brick and mortar store, expanding to a mobile app will allow you to attract customers who don’t live in your geographic area.

Do You Need Marketing or Web Development Support?

We can help you find the right small business mobile apps to improve your marketing and bottom line. We offer an array of products and services designed to support small businesses. We pride ourselves on offering each of our customers a personal relationship with our team to ensure their unique needs are met.

Our team is experienced in different operating systems, databases, and design applications. Share your vision and let us help you make it a reality!

Now that you understand the role that mobile apps can play when it comes to your productivity and bottom line, it is time to take action. Contact us to learn more about how our team can help you push your company forward.