6 Principles of Clean Website Design

6 Principles of Clean Website Design

Web design is becoming one of the hottest careers out there. In fact, it’s considered one of the best-paying entry-level jobs available.

But there are keys to developing a clean website design.

Wondering how to design a website like the pros? We’ve picked out the top six web design principles for expert sites. Read on for the elements that the best-designed websites share.

Why a Clean Website Design Matters

The modern consumer lives on the web, but a browser’s attention span tends to be short. In fact, less than half of all internet users spend more than 15 seconds on a page.

That means businesses can benefit from a clean website design that keeps customers on the site. Good website design can cut down frustration and keep people coming back for more.

Wondering how?

Here are the pro-approved web design basics:

1. Focus on Simplicity

It can be tempting to add lots of complex elements and features. But this can lead to distractions and a frustrated user.

Using a simple, clean website design can keep the site fresh. It usually makes it easier for visitors to find what they’re looking for as well.

2. Seamless Navigation is Key

Internet users stay on websites longer when they can find what they’re looking for with ease. A key staple in web design basics is the three-click rule. This means users should be able to get to the info they need within three clicks.

It’s a good idea to boost navigation through things like clickable buttons.

3. Consistency Matters

Good websites should have a consistent theme and look throughout. This helps reinforce a brand, and it improves the user’s overall experience. That means keeping consistent fonts, font sizes, and heading layouts.

It’s a good idea to plan out things like color schemes and styles right away. From there, stick to the plan with everything from menu bars and fonts to buttons.

4. Pick Typography with a Purpose

Text can control a user’s experience. No matter how snazzy a website looks, if readers can’t read the text they’ll get frustrated.

Focus on fonts that are easy on the eyes and readable. It’s also a good idea to pay attention to things like keywords to boost SEO.

5. Center Around Communication

The best-designed websites remember why users are visiting websites. Users want information. That means it’s crucial to communicate clearly and effectively.

How?

Focus on organizing information through headlines and subheadings. Take advantage of bullet points, and try to cut down wordy sections.

6. Optimize Layout

This means paying close attention to how info sits on the page. Use things like the F Pattern. This design takes advantage of the natural way viewers scan a screen.

It’s also smart to make sure the site’s design is scalable and set up for a solid mobile experience.

More in Website Design

These six principles of a clean website design should map out the basics for a user-friendly site, but we have more professional solutions for website design.

Check out our website design page here to see how we can help businesses get the most out of a website.

Web Wisdom: Don’t DIY – 3 Reasons to Hire a Custom Web Design Company

Wondering if a custom web design company is really necessary for your needs? Consider this.

When you order a pizza, do you look at the menu and pick the specific toppings you feel like? Or do you tell the waiter to pick toppings at random?

Obviously, you’d want the pizza that’s specifically designed with your personal preferences in mind.

Now, think of your website as a pizza. What kind of pizza are you serving your audience?

Is it the one they would order? Or is it not really their type?

These questions are to illustrate a point: DIY website templates are not made-to-order. They aren’t designed with your audience in mind.

It may function okay. But if you want your audience to keep coming back, you need a website that’s built just for them, a custom website.

Find out more about why you need a custom website below.

1. Personalized User Experience

A website template is a one-size-fits-all product geared toward as wide an audience as possible. By definition, it is not personal.

And chances are, your business or organization is the very opposite. You’re pushing your unique brand in your niche to your target audience. So, by definition, a generic template design is not for you.

But a custom website is intentionally crafted from scratch just for you. The designer will take into account all the things that are important to your organization when creating the design.

They’ll find out about your niche, your competition, your target audience, your goals, etc. Then they’ll come up with a design that’s optimized for your specific needs.

That means it’s optimized for your specific target audience, too. They’ll take your main target demographic into account and come up with a design that appeals most to them. Using their up-do-date design expertise, they’ll personally model the site organization and functions around meeting your target audience’s needs.

2. Better Performance

Here’s another stupid question: is it easier to hit a target by aiming at it or by closing your eyes and shooting at random? Obviously, you’ll have a better chance if you’re aiming.

For this same reason, you have better chances of reaching your target audience when you’re specifically trying to appeal to them. Surely, in all your other advertising efforts, you strive to create personalized ads that resonate with your intended audience.

Your website is the central hub of all your digital advertising campaigns. If it’s important to personalize ad campaigns, personalizing your website for your target audience is most important of all.

As we said before, template websites don’t do anything personally because they’re specifically designed no to. And as we also said, your custom web designer will craft a site that’s personalized just for you and your audience.

That means better success reaching your audience in search engine results and a better conversion rate. Your site will be better equipped for success in all the goals you need it to accomplish.

3. Better Support

Lastly, what happens if DIY your site starts glitching? Who do you call to fix a problem with your website?

The answer’s in the question. You’ll have to Do It Yourself.

Are you equipped to handle that responsibility? Because a professional web designer certainly is.

Most web designers will show you how to make updates to your site when necessary and offer ongoing support as well, in case site problems arise in the future.

But please don’t take our word for it. Make sure you check with the designer before you hire that this is, in fact, the case.

Hire a Custom Web Design Company For Your Site

If you spend $0 to create your website, you can expect to get what you pay for.

Hire the best for your website. Invest in a custom web design company.

Now read 3 Ways to Achieve a Higher Search Engine Placement.

Award-Winning Websites: 5 Ways to Find the Best Web Design Companies

Bad web design can make or break your company. Almost 95% of people say they lose trust in a company if their web design is bad.

There are plenty of DIY options out there. If you really want to grow your business though, you need to call in the pros.

How can you find someone who will make your site look good? Most importantly, will they be able to fit your budget?

We’ve got five ways to find your perfect web design match. Check out our guide to finding the best web design companies for your business!

1. Set Your Budget

First things first: you need to determine how much you want to spend. You don’t want to blow your capital on just one aspect of your business.

Set your budget first and start looking for designers within your price range. You do get what you pay for, so be sure not to go too cheap.

Many top web design companies offer package deals that might fit your budget better. Don’t forget to ask about any other charges or fees, too.

2. Know What You Want to Get What You Need

Think about why you want to overhaul your online presence. What are your goals for your new site?

Do you want to update it with the latest design trends? Are you looking to get more people to sign up for your email list or push a certain product?

Once you know what you want, a web design company can tell you what you need to achieve it.

3. Know What You Like

Another great way to find the best web designer? Look who designed sites that you like.

Almost 40% of people will leave a site that they think is unattractive. If you like what you see, find out who created the site and reach out to them.

4. Check Out Their Portfolio

Before selecting your designer, look at what else they’ve created. Don’t settle for just screenshots — check out the sites themselves.

Are the links live? Are the sites responsive and easy to navigate?

You can even go a step further and reach out to the sites themselves. Do your homework and ask how they liked working with the company.

5. Ask About Customer Support

Let’s say you go to look at your website and suddenly, it’s offline. Now what?

Can you contact the person who’s responsible for your site directly? If not, or if they keep certain hours, do they have other back up support personnel?

Don’t wait for a crisis. Be proactive and find out what kind of customer support the agency has.

Find the Best Web Design Companies Today!

Our five tips will get you pointed in the right direction on your search for the best web design companies. This is your brand’s presence on the internet, and it can make or break your company.

Choosing the right web designer for your site is something you can’t take lightly. Go with the best — contact us today for all of your web design needs!

5 Innovative Web Design Trends of 2019 to Try Out

Want to bring your website to the next level?

Do you know about the web design trends 2019?

Web design trends are changing often and new styles come in and out of fashion all of the time. The same is true for 2019 and you can expect a lot of interesting and attractive design trends to become more popular over the course of the year.

Making use of the latest trends in web design is essential if you want to create a website that stands out and impresses visitors. Below we’ll look at the top web design trends that you’ll want to try out in 2019.

1. Selective Use of Color

One design trend that you can’t ignore in 2019 is the selective use of color.

Black and white color palettes are becoming popular for websites and can help a site to make a strong statement. Similarly, other sites are using monochromatic color palettes that feature just one color to make a bold statement as well.

While many websites are filled with color, limiting the number of colors you use on a website can help add to a sites originality and say a lot about a business or brand.

2. Retro Designs

While it has already grown in popularity over the last year or so, retro web design is expected to become even more popular in 2019. 

Designs with the perfect mix of modern stylings along with a few old school elements can create a feeling of nostalgia can work wonders for a brand.

Glitch art, pixelated designs, retro colors, and other elements that are reminiscent of past trends from the 1920s to the 1990s can be used to add a lot of interest to a website’s design.

3. Micro Interactions

Micro-interactions are small responses to an action a visitor takes on a website. These can be used in all kinds of different ways to increase visitor engagement and are becoming more useful and common than ever before.

For an e-commerce site, for example, micro interactions could tell a customer more about a product as soon as they move their mouse over its thumbnail image. Shopping cart icons, notifications, menus, and other smaller elements of a webpage can also become interactive.

Using these micro-interactions well can be very impactful for creating an engaging website that is easy and fun to use.

4. Minimalism

While minimalism has been popular throughout the years at varying levels, 2019 is sure to appreciate this style even more. 

Websites with clean designs that don’t have too much clutter look aesthetically pleasing but can also lead visitors where they need to go without distracting them. The best minimalistic designs will have more whitespace, clear typography, and simple fade-in scrolling effects.

For businesses that are trying to get conversions or sell products, minimalistic designs can be especially beneficial.

5. Improved Mobile Navigation

It’s no secret that people are accessing the web on their mobile devices more than ever before. Because of this, it’s crucial that web designers remain aware of this when working on website designs. Making websites more mobile-friendly is an essential part of a great design.

Website menus are one area where websites will likely change during 2019. Navigational menus and buttons that can easily be used using only the thumbs on a smaller mobile device will make accessing the web on the go an easier task than ever before.

Making the Most of Web Design Trends 2019

If you’re looking for a way to spice up your site and keep up with modern times then the above trends should help you to do it. Use these web design trends 2019 if you want to build an impressive brand online and make your site stand out to visitors.

Need help with your website design? Contact us today to learn more about what we can do for you.

How Professional Web Design Converts Visitors Into Customers

Looking for ways to improve your ROI?

Wondering if you should invest in professional web design?

Many people underestimate the value of a well-designed website, but the truth is that a great design can be the difference that makes a business get many conversions versus none at all. If your website design is stuck in the dark ages you may want to make some changes as soon as possible.

Below we’ll look at the top ways that professional web design can lead to more conversions for your business.

1. Improves User Experience

One of the biggest ways that a great website design can help convert visitors is because it strengthens and optimizes the user experience.

An attractive design and a strong website foundation will help ensure that your website is running smoothly and that your visitors can find exactly what they’re looking for. They’ll be able to easily navigate your site to find the services they’re looking for, get in touch, or buy a product.

A poorly designed website, on the other hand, will frustrate customers and encourage them to visit a competitor’s website instead.

2. Guides Your Visitors

While a professional website design should help visitors find what they’re looking for, it should also take it a step further. Your website should guide visitors exactly where you want them to be.

If you’re pushing a specific promotional offer or product you’ll want to make sure a visitor knows about it. Similarly, if you want them to use your contact form to get in touch or you want to collect their email address, a great website design will skillfully lead your visitor in the right direction.

3. Optimizes Website For All Devices

A great website design can also help ensure that all visitors will be able to access your site easily and effortlessly.

These days, many people who arrive at your site will be viewing it on a mobile device such as a smartphone or tablet. Others will be viewing it on a desktop computer or laptop.

A professional website design is one that is mobile-friendly and responsive. It will look great and be just as easy to use, no matter what device it’s being viewed on.  

4. Builds Trust

Last but not least, one of the best things that a professional design can do for your website is that it can build trust and credibility. There are many websites on the internet and not all of them are reliable and legitimate.

A great design will implement trust signals to prove to a visitor that your business can be trusted with their hard-earned money. Trust signals include things such as trust seals from the Better Business Bureau or credit card companies, for example.

It’s also essential to give visitors several valid ways to get in touch with you. Contact information such as your phone number, email, and other methods of contact on should be prominently displayed on your site.

Are You Ready For Professional Web Design?

While you may not have realized the importance of professional web design before, by now you should be starting to get an idea of why it is so crucial. If you sell products or services online, it’s essential that you have a website that speaks volumes about your business and that takes a relationship with a customer exactly where you want it to go.

Ready to get your website professionally designed? Click here to learn more about our website design and development services.

Why Clean Web Design is So Important

Your website is your online business storefront. And you want to make sure you have one that lets your customers know who you are and welcomes them in within the first several seconds.

But how do you effectively do that in such a small amount of time?

With a clean web design, that’s how. Less is more when it comes to your website. And that doesn’t have to mean minimalist, but clean and simple.

To explain it more, let’s look at exactly why a clean web design is so important for your business website.

Timeless and Classic

A busy or complicated web design can become outdated very quickly. As soon as you make one update, it will feel like you need to turn around and make yet another one. Which is a waste of precious time and money.

A clean design is classic. You won’t need to make a lot of revisions because the simple design will withstand changing trends.

Loads Faster

When your website has complex images, too many options, and just a lot of STUFF, it’s going to slow down the amount of time it takes your site to load.

That can lead to a high bounce rate and lost business.

Having a clean design will increase your load times, which will attract new readers and more search engine traffic.

Easier to Use

The whole point of your website is for your visitors to use it and create more business. So make a site that will be easy for them to use!

A clean design will have things laid out neatly. It will easily navigate them on where to go and what to do. And they’ll be able to scan through your content with no problem.

It won’t be confusing and cluttered. In cases like that, visitors are more likely to get frustrated and leave your site. Quite the opposite of what you want them to do.

Professional and Trustworthy

Customers are more likely to do business with a website that looks professional. You can achieve this with a simple and clean design.

A visitor will judge your site within the first several seconds. By focusing your homepage on the key element of your business, they will know who you are and what you’re all about.

When that happens, it builds trust. And trust leads to new customers. And now you see where this is going…

Easier for Google to Understand

SEO is very important to your website, which means you want to be best friends with Google. And to do that, you need a website it can scan easily.

When Google is able to crawl your website with no problems, that will help it rank higher in search engine results. And that will equal up to more website visitors.

But if your website is busy and overcomplicated, you’ll confuse the Google crawl bots. Which means you’ll drop in search engine results and visitors coming to your site.

A Clean Web Design Is Good Business

Making it easy for your customers to do business with you online is the ultimate goal of your website. And a clean web design is the perfect way to achieve that.

Ready for us to help you put together the perfect clean design for your website? Contact us today to set up a consultation!

5 Web Design Trends to Gear Up for in 2019

At last count, 4.1 billion people are using the internet regularly. That number has grown exponentially from where we were a decade ago when just 1.5 billion people were online.

That growing digital population means it is vital for your business to have an exceptional website that’s on pace with web design trends and meets consumer’s growing expectations.

To help put you on the right track, our team has put together this article. In it, we are going to outline 5 of the top trends you’ll start seeing on websites in 2019!

1. Video Backgrounds

Video backgrounds have been growing in popularity since 2016 but we feel they’re going to be among the go-to web design trends come 2019.

Streaming platforms like YouTube, Facebook and others have all proven via their billions of hours of daily content consumption that people online love video. As a matter of fact, they prefer them as a means of communication when compared to still images and text.

That’s why you may want to consider placing a full-screen video banner on your site’s homepage that captures traffic’s attention and keeps people on your website.

2. Chatbots

Bots on websites trying to direct user engagement are nothing new.

The sophistication that chatbot platforms like Aivo and Botsify have brought into the mainstream, however, have truly solidified the worth of integrating an AI into your sales funnel.

Not only can Chatbots provide excellent upfront customer service, they can also help users navigate your website by suggesting products. Look for Chatbots to pop up on more websites as webmasters look to up their service game and drive more sales.

3. Single Page Design

People have shorter attention spans than goldfish today. When they access a website online, they want it to load fast and they want to find what they’re looking for faster.

That’s why one-page designs are going to see an uptick in adoption among 2019 web design trends.

One page designs force you to be concise in your presentation. They also, tend to dominate Google Page Speed tests and can get customers to where they want to go in a scroll or two.

4. Serif Fonts Breakthrough

Sans Serif has been the traditional way to go with your web fonts. That’s because mobile phone resolutions and sub-par font support made serif font rendering a dicey proposition.

With how far mobile has come in the way or replicating traditional desktop experiences and growing sophistication of browsers, expect to see more businesses getting creative in their implantation of serif fonts throughout their design.

5. Mobile First Approach and Decreased Page Load Times

We’ve combined these two design trends into one because both have been front and center the last 3 years. Still, as companies continue to one-up each other, you’re going to find that 2019 brings with it more attention for mobile users and page load speeds that are truly remarkable.

Wrapping Up 2019 Web Design Trends

2019 is going to bring with it a ton of new web design trends that are aimed solely at improving user experiences and peaking customer interest.

Are you ready to compete?

If not, our team Enfuse can help.

Our group of web design experts specializes in providing entrepreneurs like you with the tools you need to maximize your online presence, capture qualified leads, and make your organization more profitable.

Learn more about the services we offer or contact us today to find out more about what we can do for you!