Just like in any other line of sales, the hardest part of the mobile app business is the conversion process. Just because you have a great app, it doesn’t mean you’ll be successful. How can you get the word out and get people to invest in your product?
If you’re struggling here, don’t feel bad. Learning how to market effectively takes time, practice, and a lot of trial and error. More than anything, it’s about taking the time to understand your target audience.
We can help, keep reading for our top suggestions on mobile app promotion.
1. Create a Website for the App
Before you start looking at paid ads or using other mobile app advertisements, you need to think about user experience and customer service. The app needs to be attached to a website, whether it’s one specifically created for the app or a previously existing site. Here, potential customers can learn more about the app and ask questions if necessary.
You can also use your website for additional content marketing strategies to help encourage users to download your app.
2. Use Search Ads
Are you wondering “Where can app ads run?”
Why not in the same place where you go to download them? Mobile app promotion can take place in mobile app stores where you can bid for relevant keywords users might search for to find apps like yours. This will make your app come up first (or very near the top) to increase user downloads.
3. Use Landing Page Ads
Next, consider using landing page ads on your website and affiliate websites. Landing page ads are pop-up windows that can come up automatically or after a user clicks on a certain link. They’re used to offer exclusive discounts, encourage email subscribers, and in your case, mobile app promotion.
4. Market Through Social Media
You can also learn how to promote your apps through social media via paid and organic advertising. Organic app promotion can be achieved by posting engaging and relevant content on your social media profile. You can encourage higher levels of engagement by running a raffle or competition wherein the winner/s get a free app download.
You can also run paid social media advertisements where you can choose specific demographics of users who can see the ads.
5. Find Affiliate Marketers
Effective app promotion can be accomplished by creating affiliate relationships with other businesses and blogs. Reach out to relevant (but not competing) businesses to establish a mutually beneficial relationship where both entities can prosper. They can help promote your app and you can refer your customers to their services through ads in your app, on your site, etc.
6. Get Social Media Influencers to Endorse Your App
If you like the idea of social media but don’t have a large following, you can reach out to social media influencers to work with you to promote your new app. The goal is to get your product in front of their audience. You can offer them a percentage of the sales they refer to you, free apps, and more.
Looking for More Information About Mobile App Promotion and Creation?
The digital marketing curve is steep and can be difficult to follow. That’s why we’re here, we can help you get the word about your products to improve your mobile app promotion efforts. Check out some of our marketing services or contact us today for more information.