5 Mobile App Success Tips to Beat the Odds

Posted by Mario Diaz

You can see it now. Your app is on the top of the “trending apps” page and is trending all over social media. You finally did it, congratulations. It’s a challenging task given that research from Gartner suggests that less than .01% of mobile apps are viewed as a success. So, how are you going to accomplish this great feat? You’re going to need to make sure you take every precaution necessary. Keep reading to discover five critical tips to ensure your mobile app success.

1. Know Your Target Market

When developing an app, it is crucial to know who will be using it. Knowing who will be using your app will give you insights into things like design, accessibility, features, and how to promote it.

Once you determine who your target market is, its time to reach out to determine what they want out of the app. This can be done through social media surveys, focus groups, and looking at existing data on the market.

You will want to consider certain things, including the consumers:

  • Age
  • Location
  • Gender
  • Income
  • Education
  • And occupation

And then dig even deeper to find insights by finding your consumers:

  • Values
  • Personality
  • Interests
  • And behaviors

Through finding this information, you will get a complete understanding of your target consumer.

2. Focus on User Experience

The user experience goes far beyond just design. User Experience (UX) incorporates how the user feels and reacts when using your application.

The user experience considers numerous things, including:

  • Interface
  • Accessibility
  • Design
  • Structure
  • Layout
  • Usability
  • Navigation
  • Content
  • And more

With a positive user experience, you are significantly more likely to be successful. According to insights from Forrester Research, a better user experience design can lead to an increase in conversions by 400 percent. A poor UX can be a significant factor in why your mobile app is failing.

3. Make Sure Your Team Shares the Vision

When everyone is on the same page, it makes everything run more efficiently. If everyone on your team is on the same page, everything from design to functionality will be more consistent with your vision.

Through collaboration, you will develop an application that is in line with your target market. Making it more marketable to your target market will only increase the value of your app.

4. No Bugs or Glitches

There is nothing worse than using an app and having it crash. Bugs and glitches will deter people from using it and will result in failure.

This is one of the biggest mobile app challenges developers run into. Hiring a professional app developer can help mitigate these problems.

5. “Be First, or Be Better”

A common phrase in business is “be first, or be better.” This is especially true when it comes to developing an app.

This is one of the most important mobile app success tips – make sure your app is a first or make sure it is better than the competition.

Ensuring that you are either A) first or B) better will give you a better chance at success.

Additional Tips for Mobile App Success

Developing an application is no easy task. It takes time and resources to create, and when it’s all said and done, most apps still fail. Following these five tips will give you the best chance at mobile app success.

For more information and tips for app development, check out our blog!