When you’re starting a small business, a logo may be the last thing on your list of priorities. The truth is, a logo is much more than a symbol or image. It can convey so much to an audience with so little. Creating an original logo can have an unexpected, positive impact on your business. […]
About 280 billion emails are sent each day. Many of them are marketing emails sent by businesses to consumers. These numbers sound impressive until you pause to ask just how many of those emails get opened. A good deal of them hit junk inboxes, never to be seen again. In that case, you’re wondering, “Is […]
Your website is your online business storefront. And you want to make sure you have one that lets your customers know who you are and welcomes them in within the first several seconds. But how do you effectively do that in such a small amount of time? With a clean web design, that’s how. Less […]
At last count, 4.1 billion people are using the internet regularly. That number has grown exponentially from where we were a decade ago when just 1.5 billion people were online. That growing digital population means it is vital for your business to have an exceptional website that’s on pace with web design trends and meets […]
These days, a social media presence is a must for just about every business. If you’re not using social media, or if you’re not using the right channels, you’re likely missing out on a ton of potential new customers. Figuring out how to use social media the right way can be tricky, whether you’re a […]
WordPress is an open-source platform developed by a community of developers. With each new release, they fix bugs, add new features, improve performance and enhance existing features. If you do not update your WordPress site (and plugins), you are risking your website security and missing out on new features and improvements. If your website falls […]
When starting your own company, you want to make sure it represents who you are and what you stand for. And developing the perfect brand identity is just the thing to help you do that. But what exactly is brand identity? And how do you go about developing one for your particular business? To take […]
The world of search engine optimization is constantly evolving. Are the tactics you and your brand employ still up to par with what Google and your audience expect? Here are five SEO best practices in 2018 to help you get up to speed. 1. Structured Data Within the last year or so, many search engine […]
Attracting leads is the biggest challenge for 65% of businesses. Most business owners struggle with marketing. Experienced marketers know that people need to hear about something several times (up to ten) before it really kicks in. However, they don’t have a plan to get their business in front of their potential customers that many times. […]
There are over 67,000 Google searches every second. With potential traffic like that, your site’s search engine placement is more important than ever. But how exactly can you improve your websites rank? Here are 3 ways to boost your SEO so your site will rank higher and your business will attract more customers. Mobile First […]