Facebook boasts a record of 2.23 billion monthly active users. And that’s only one of more than five commonly used social media platforms.
Social media platforms are creating novel innovative features. Anyone who wants to remain relevant must align their strategies to every change that comes their way.
This guide will boost your knowledge with the latest social media marketing trends. This knowledge will ensure you gain followers and make sales on your social media platforms.
1. Visuals in Place of Texts
Video content has increased recently with percentages going beyond 200% from previous years.
These new trends in social media need anyone who wants to remain relevant in advertising to shift to using more video content in place of texts.
2. Live Streaming
Live streaming will be worth billions of dollars by 2021. To succeed as a marketer, it leaves one with no choice but to use this powerful tool to engage the audience to build loyalty.
3. Social Media Marketing Trends on Improved Engagements
Now more than ever before, it is no longer possible to ‘cheat’ the system by telling people to like or comment without engaging them. Algorithms are now getting smarter to detect meaningful engagements.
4. Engaging Micro-Influences
While operating a small enterprise, it gets expensive to hire celebrities to influence your brand. Micro-influences who command as small as 3,000 followers will be beneficial as their costs are affordable.
5. Transparency Wins
Social media has led to more accountability for businesses, so transparency is of great concern to develop a brand for your company. Transparency trends require companies to give more behind-the-scenes looks of their businesses.
6. Messaging Apps
Current trends in social media show that messaging apps get used more than social media. Marketers must, thus, use messaging apps for better engagement with their consumers.
7. Creating Niches
Competition on social media is greater than ever before, and it can only grow stiffer. A target audience then becomes necessary to establish oneself in a particular niche. You can even limit yourself to one channel rather than casting your net wider to people who are not interested in your product or service.
8. Sales Enablement
Customers learn about products through social media before making a purchase. This phase of a product is called product discovery. It helps create awareness to prospective customers.
Social media trends show that creating awareness is not enough but the motive is to enable sales.
Trends in social media reveal that more and more people are consuming stories on a daily basis. Hence the need to integrate stories on social platforms.
For an advertiser, story ads can prove to be very useful to push a brand. This is in consideration of the increase in people’s desires to consume stories.
Consider These Current Trends
Small and medium businesses that want to prosper must adhere to the current trends. Social media platforms are always coming up with more innovative features day after day. Succeeding as a marketer requires a business to be proactive towards these changes.
To gain more helpful insights on social media marketing trends, please contact our experts and learn how you can survive as a new business despite the competition.