Great brands have great visuals.
Do your visuals accurately communicate your brand?
Consumers are bombarded with advertisements and images, so it’s important that yours are unique enough to stand out.
These visuals are created by graphic designers. They are trained to communicate a message or present a brand visually with the use of color, illustrations, fonts, and layout.
It can be tempting to tackle this yourself, but you shouldn’t. Keep reading to learn why graphic design outsourcing is the way to go.
Benefits of Graphic Design Outsourcing
There are more than a few reasons you should outsource your graphic design projects. A professional design team can help increase efficiency, eliminate risk, save money, and relieve stress.
Don’t spend hours in front of a computer screen trying to determine the perfect color palette or find a stock image that will work for a particular design.
Quit guessing. Focus on what you specialize in and leave graphic design to the professionals. After all, they are trained for this type of work.
Assigning your project to a skilled designer allows you to concentrate on providing the core products and services you are known for.
To produce your own graphics in-house, you would have to have top-quality computers and software. The programs alone can cause hundreds, so it may take a while to see any return on investment.
Plus, hiring an in-house designer will cost thousands of dollars per year. The average salary for a graphic designer is $43k. This might not be worth it if you are only requiring someone to be on hand for a few design projects per year.
With a marketing or advertising agency, you have the ability to shop around.
Outsourced designers are typically paid per project, which means they stay focused and are able to deliver great work.
Designing graphics for businesses can be tricky. Don’t make assumptions when questioning whether or not your design practices are compliant.
If you don’t know what you’re doing, you should get caught accidentally plagiarizing another artist or breaking copyright laws.
Graphic design professionals are trained to look for these things. They have spent time studying the laws, are confident in their abilities, and will look out for you.
If you try to create your own designs without experience, you will quickly discover that it won’t go well. There is a reason graphic designers spend years training for their profession.
Luckily, there are great graphic designers looking for work and will finish it professionally and efficiently. Outsourcing graphic design is a good idea for organizations that don’t have time to devote to figuring it out on their own.
Ready to Get Started?
Graphic design outsourcing can give your company the creative edge you’ve been missing.
A professional creative design team will work with you to make sure your corporate identity stands out. You want your brand to be memorable and unique – something that is becoming harder and harder to achieve.
Impressive graphic design makes a connection between the consumer and a brand. It’s emotional. We know how to make that connection.
Contact us to see examples of our work and discuss your next project. We look forward to working with you!