An email newsletter is more than a marketing campaign — it’s the easiest way for you to let your customers know just how much you appreciate them.
That said, not all newsletters are equal.
Some campaigns can be instrumental in nurturing and building relationships with returning customers. But, when done incorrectly, a reoccurring newsletter can be a fast way to annoy even the most loyal customers.
Here are seven must-have email newsletter tips that will help you craft a highly effective campaign.
1. Keep it Consistent
Your final schedule for your newsletter depends entirely upon your company. That said, you should strive to adapt one trait no matter who you are: consistency.
It doesn’t matter whether you plan on releasing newsletters once a week or once a month. You should always be consistent with when you send the emails out and the quality of their content.
2. Be Brief
Nobody wants to open up their inbox to a wall of text.
When putting together your newsletter, you should try to convey as much information as you can in the least amount of words possible.
There’s no need for flowery, convincing language. If your customer signed up for your newsletter, then you’ve already convinced them. Now, all you need to focus on is spreading any new information they may find interesting.
3. Information First
The primary goal of your newsletter should be to educate your customers.
The best way to do this is by playing journalist and using the old inverted pyramid trick.
Never bury your lead. Any essential information that may be of interest to your customers and clients should be at the very top of your newsletter.
4. … Sales Second
As we said before if your customer is already signed up for your newsletter, then you’ve already sold them on something. You don’t need to sell them again.
You should use your newsletter to inform your customers about new products and services. But, you shouldn’t try to push them into buying them.
5. Pictures Are Worth a Thousand Words
While words are essential when it comes to spreading information, they can only go so far — especially when it comes to marketing.
One of the best ways to build an influential email newsletter is by supplementing your text with relevant, high-quality images.
And remember, any images you use should be correctly formatted!
6. Branding is Everything
If you run a website, then odds are you already have a bit of a handle on branding.
That said, you should make sure that the branding you use on your website and any social media accounts extends to your email newsletter.
Make sure you’re using the same color palette, fonts, and graphics. And don’t forget to flaunt your logo!
7. Make it Personal
Finally, a newsletter is a bit more personal than say a social media marketing campaign. Any time you send something directly to your customers, you should take the time to make it feel like it’s intended for them, not a mass message.
Include your customer’s name and take steps to tailor the content of the newsletter to suit their interests.
If you make an effort to let your customers know you care, they’ll pick up on it and pay you back in kind.
Must-Have Newsletter Tips
Newsletters can be a powerful marketing tool — when used correctly.
By following these seven newsletter tips, you’ll be able to create an effective email newsletter your customers are sure to love.
Need some extra help in getting started? We’ve got you covered!
Contact us for more information about our services or to begin crafting the perfect email marketing campaign today.