You have a product, you have a team, and you have sales goals. But do you have a brand? Sure, you have a company, but that doesn’t necessarily mean you have a brand. A business is often cold and faceless where a brand is warm and interactive. If you’ve yet to start building brand awareness, […]
In 2015, 96% of businesses used social media marketing. By now, that number has to be closer to 100%. And if you own a business, social media should be playing a crucial part in your marketing strategy. The name of the social media game is to get followers. But how do you accomplish this with […]
As many business owners know, having a good brand design can make all the difference in the world. Why? For starters, this helps you stand apart from your competitors visually. Additionally, a consistent brand image can be used to influence your target audience’s perception of you. Keep in mind that a brand is about more […]