Time for a Change: 4 Signs You Need a Logo Redesign

Time for a Change: 4 Signs You Need a Logo Redesign

It takes just 10 seconds for someone to make up their mind about your brand.

If that’s all you get, you better make those 10 seconds count.

When potential customers see your logo for the first time, you need to make a lasting impression. An outdated logo can leave them thinking you’re outdated, too.

If you’re unsure if it’s time for an updated logo, we have you covered. Here are four signs it’s time for a logo redesign. With a new logo, you can make an impact that lasts with customers for a long time to come.

1. You’ve Grown Out of It

Companies change over time. You might add new products or services to your offerings or step into a new industry.

Your company logo should grow as you do. If your tagline, offerings, or even the company name has changed, it’s probably time for a logo redesign. 

2. It Breaks the Brand

According to this research, color increases brand recognition by up to 80 percent.

After a few years, you might decide to update your entire brand with new colors, fonts, and visuals. If your brand is using new visual elements, your logo deserves an update, too. 

Otherwise, your marketing materials will start to clash. Customers might even have a difficult time recognizing your company. 

The right combination of creative materials can help your entire corporate identity stand out. People are also more likely to recognize a brand that remains consistent across print and digital materials.

Instead of breaking the brand, a logo change can help your entire brand make an impact.

3. New Audiences Are At Play

If you’ve expanded your business, chances are you’re attracting new customers too. In fact, you might choose to target a new demographic.

A logo design can help you attract this new target audience. 

Your competition might change, too. If they’re up-to-date with the latest design trends, it can make your logo look behind the times. A logo refresh can tell clients you’re keeping up with the competition.

4. It’s Just Plain Old

If your logo was created in the 80s, a logo redesign can bring you into the 21st century. Otherwise, an old outdated logo tells customers your company hasn’t changed since the Internet was invented.

Design elements develop over time. Your old logo might not work well for a mobile-optimized website or social media platforms. With a logo refresh, you can make sure your logo appears crystal clear on any device.

Remember, this sends a sign to your competitors, too.

A new logo tells everyone you’re stepping forward, whether it’s with a new marketing strategy or fresh offerings.

4 Signs You’re Long Overdue for a Logo Redesign

Take a look at your logo. Then at this list. Now back at your logo.

If you can identify with any of these points, it’s time for a logo redesign… consider making a change. A new logo can help you attract customers with a brand that makes a lasting impact.

Ready to make a change?  Let’s get started with your new logo design today!