The first step to converting visitors into paying customers is through your landing pages. Unlike a website home page, building a landing page that works can boost conversation rates by 300%. The best landing pages convert 6% of incoming traffic. Yet, users are put off by poor design and a lack of a clear call […]
Experts agree that the first blog was created in 1994 by a college student as a place to publish his writing. In the nearly 30 years that blogging has been around, its function evolved from a casual online journal to a powerful tool for engagement. Why do 91% of B2B companies and 85% of B2C companies […]
Over 1 billion people use Instagram monthly. With that many users it can be hard to set yourself apart from every other account. Do you want to spice up your Instagram account by diversifying the types of posts you put up? There’s no need to freak out when it comes to posting on Instagram because […]
There are around 200 million websites that are consistently active at any given time. One thing these websites all share is the need for written content. Why? As visual as the Internet is, words are often still the primary mode of communication. Think of how often you look at a website’s About page or read […]
About two out of three people prefer viewing beautifully designed content. In fact, your website’s design could have a 75% influence on your credibility. Without credibility, consumers won’t trust your brand. With that in mind, creating effective landing pages could prove essential to your success. Here are seven factors you need to consider to create […]
Imagine this: you are at an event for work or fun, and you end up chatting with a bunch of people who could be potential clients or customers. BUT, you didn’t bring your business card with you, and now you have no way of getting them into the loop. This scenario is probably quite too […]
Did you know that customers are willing to spend 31% more on a business with excellent reviews? More than that, 93% of customers said that online reviews affect their buying decision. All of this proves that online reviews are a crucial part of small business, no matter how new or old. If you are just […]
You only have seven seconds to make a strong first impression with customers. Within those seven seconds, consumers will decide if they can trust your brand. If your brand is old, outdated, and unattractive, you could scare away leads. Before that can happen, consider working with a branding agency this year. A top-notch agency can set […]
About 30% of businesses don’t have a website. Without a website, you could struggle to build your web presence. You might struggle to boost brand awareness, leads, and sales, too. Instead of leaving yourself without a website, consider hiring a web development firm this year. They can help create an eye-catching, well-functioning website. Creating a […]
The major difference between PPC and SEO is something many small business owners fail to understand. Their first instinct is to throw a lot of money at the challenge of online marketing without understanding how it works. Considering that 65 percent of consumers click on PPC ads and even more are influenced by the mechanics […]