Did you know that customers are willing to spend 31% more on a business with excellent reviews? More than that, 93% of customers said that online reviews affect their buying decision.
All of this proves that online reviews are a crucial part of small business, no matter how new or old. If you are just starting out, or have been in business for years, then you will want to read the article below to learn about some benefits of using online reviews and how we can help you get more 100% authentic reviews from your customers.
1. Build Relationships With Customers
When you have a section on your website with customer reviews or testimonials, it shows potential customers that you have excellent rapport with your other customers. Showing your overall rating and number of reviews helps to reinforce this – the higher the numbers, the more likely a new customer will try you out. Our online review software offers a widget that will show your rating and number of reviews on your website.
2. Improve Brand Credibility
A brand that cares about its customers is a brand that will last long in the market. If you reply to online business reviews and let customers know that you are listening, that will result in a big boost to your brand reputation online. Respond quickly and show them that you not only care, you are also attentive. Our review management software has a dashboard where you can see all your reviews from different sources and respond to them from one place.
3. Get Feedback on What to Change
As a business owner, you might sometimes feel disconnected from your customers, left wondering if they were truly satisfied. With online business reviews you empower your customers to leave candid feedback. You can use this information to improve your products and services to make your customer experience even better the next time around. Every positive review is an endorsement of how great you are and can help bring in more business from new customers.
4. Boost Sales
The better your online reviews, the better your sales. People trust other people’s opinions when purchasing items, and if your products and services have a 5-star rating, that will mean people would be more inclined to purchase from you. Companies with more positive reviews stand out on online searches. We can help you get authentic reviews from your customers, we can send review requests via text message and email.
5. Improve SEO Rankings
Google cares quite a bit about fresh content. With the regular influx of reviews, your website will constantly have new content on it, which will result in improved SEO rankings. Your positive reviews will be reflect in online searches and social media such as Facebook. Our review management software allows reviews to be shown on your website automatically and allows you to share positive reviews to social media. Too busy running your business? Automated rules can be setup to do it for you!
6. Faster Purchase Decisions
Customers are inundated with so much information online that they want to make quick buying decisions. They do this using the opinions of other online customers and through online reviews. That’s a great thing for you because it means the more positive reviews you have, the easier it will be for you to convince new customers to buy your product. You could even use some positive reviews from customers in email marketing, or social media marketing campaigns.
Don’t Underestimate the Power of Good Online Reviews
The more positive online reviews you have on your website or other rating websites, the more your company reputation will grow. But this doesn’t mean that you start building more positive reviews, by asking friends, families, or other strangers to write fake reviews for you. That could backfire in your face very quickly.
Why not use a company like Enfuse to help you get more real reviews from your customers? Take a look at our Review Management Platform and see how we can help increase your reviews consistently. Our platform can help you manage all reviews in one place, send out automatic reminders, share positive reviews to social media, and more. Contact us today to schedule a demo of our online review management software.