Did you know that Google accounts for 75% of all global search traffic? As a small business owner, you might be wondering what you need to do for your website to show up at the top of Google’s results.For starters, you need to figure out how to improve your SEO strategy.
Read on to get started with only a few simple tips.
1. Create Quality Content
One of the sure ways to get Google and other search engines to notice you is by creating quality content. When search engines look at the type of content on your site, they want to see relevant and quality content.
You need to ensure no matter what the content is, it adds value and relevancy to your site. For a small business, publishing content at least once a week can make a big difference.
To get started, perform an audit on your website and remove and outdated or irrelevant content.
For example, if you decide to blog posts on your website, it’s essential for you to measure which posts attract more viewers. Once you measure the trends, you will be able to learn which posts attract more visitors.
2. Local Citations
If you want your website to appear on top of the rankings, you should work on your local exposure.
You want to ensure your business information is ready and available whenever people perform a local search. Start by claiming your business on Google My Business, and ensure all of the information listed is as accurate as possible.
Start by making sure Google My Business has listed the correct URL, phone number, address, ratings, and more.
People trust more websites listed on Yelp or Google.
3. Long-Tail Queries
Although short keywords used to work in the past to help drive organic traffic. Nowadays, if you want to drive more traffic to your site, it’s time to create long-tail keywords.
These keywords are more than two words long and aim to create phrases. Long-tail keywords are less competitive and are more conversational than short keywords.
As a small business, you need to find keywords that are less competitive and will bring the most traffic.
4. Metadata Actionable Keywords
Think of metadata as the text behind the scenes, but it offers valuable information about your website.
By adding the keywords to the metadata, you will help Google notice your website from the technical side. Make sure you make the metadata actionable and to the point.
5. Make Your Website Mobile-Friendly
Because many people rely on their smartphone to perform searches, you need to work on making your website mobile-friendly.
You want users who view your website on their smartphone to have the same experience of those viewing on their desktop or laptop.
It’s Time to Step up Your SEO Strategy
Now that you know how to take your SEO strategy to the next level, it’s time you get to work. Remember to make your website mobile-friendly, create quality content, improve metadata, and create long-tail keywords.
Are you ready to take your SEO to the next level? Contact us today for a consultation.