73% of marketers say that content marketing has been successful in nurturing their leads, while 64% of marketers say that content marketing has been successful in generating sales and revenue.
Blogs form a large part of content marketing strategies, and knowing how to write a good blog post is what can take your long-form content from good to great.
Engaging, well-written blog posts will create traffic to your website and ultimately generate leads. Keep reading to find out exactly how to write the blog posts that your business needs.
The Foundation Of a Good Blog Post
Everything that is ever worth reading is based upon a solid foundation. That foundation is made of one thing: a relevant topic to the reader.
A good blog post is one that is written with your ideal target audience in mind, and ultimately, the more you write for your target audience, the better your blog posts will perform.
Perform a proper target market research effort before you determine your blogging strategy.
How To Write a Good Blog Post
The first step in writing good blog posts is formulating your topic plan. By combining your target market research with your keyword strategy, you can build a list of topics to cover in your blog; this is your starting point.
1. Clear Subject and Tone
When you are writing for a business, you need to determine your brand’s tone for how you’ll write your blog posts. Writing a blog post means you also need a clear subject, for example, what person or point of view your article will be written in and what tone of voice.
2. An Awesome Headline
It doesn’t matter what you write in the body of your blog post if you don’t have a heading that draws the reader in.
A catchy title is essential to a well-written blog post. If your headlines are optimized for search engines, they’ll draw in readers and generate traffic. SEO (search engine optimization) and keyword research should be taken into consideration when writing headlines, subheadings, and bullet points for your content; this is essential to blog post optimization.
3. A Hook And A Reason
A good blog post has two things:
- A hook in the first few sentences to draw the reader in
- It solves an issue or challenge for the reader
The second point doesn’t necessarily mean that your blog post always has to be solution-based, but relevant and educational content for your audience will be successful every time.
Beautiful Blog Posts
Now you know how to write a good blog post, be sure to always have search engine optimization in the back of your mind as well. Also, it’s important that you focus specifically on blog post optimization to ensure you’re meeting the content goals that you’ve set for your business.
Lastly, remember to always write with your audience in mind because you’re writing for your business and not from your own point of view.
If you’re still feeling overwhelmed, you’ve come to the right place for an agency that can help with your content marketing; contact us now to start the discussion.