Businesses spend tens of thousands of dollars every year on advertising and marketing. However, all that money is wasted if your website fails to convert potential customers. Website visitors need to stay long enough to learn about your company and its products or services.
One way to make your page more appealing is with themed website graphics. These graphics should distinguish you from the competition and visually appeal to visitors.
Here are four graphic design tips on how to create a better user experience.
1. Use Contrasting Colors
An important way to enhance website appeal is by using contrasting colors. Colors are a powerful tool for good reason. They help to communicate emotions and invoke a response from viewers.
Bright reds give urgency, while blue is much more calming. However, that doesn’t mean you should theme your entire website around a single color.
Instead, use color contrast to help certain parts of your website stand out and draw the eye. The same color scheme can also help your brand logo stand out from the crowd and create a more distinct identity.
2. Keep Website Graphics Minimalistic
Another way to keep a visitor’s attention is by using simple fonts, designs, and color schemes.
Nothing scares someone off like a cluttered mess of a website. A potential customer or client needs to be able to navigate through your various pages and find what they’re looking for.
Use white space to create a more appealing environment. Simple fonts are much easier to read. And design around a mobile layout to help keep things cohesive and accessible.
3. Emphasize Your Brand and CTA
Whatever types of graphic elements you use should work hand in hand with your overall brand. They will likely also be influenced by your brand colors.
If your brand is all about simplicity, then you don’t want an overly complicated webpage. You want whatever graphics you use to direct the viewer’s eye to the important information.
Along the same lines, a website should always have a call-to-action (CTA). This is meant to prompt a response from a visitor, such as signing up for a newsletter or getting a free quote.
4. Use Real People
Most importantly, you should inject some kind of human element into your image reaction. Use images of real people besides their testimonials to lend them some credibility. Have a page featuring all the main staff that works for your company.
Faces build trust better than simple graphics and cartoon characters. They work even better if they’re custom images as opposed to stock photos.
Improve Your Website Appeal
Creating appealing website graphics often proves difficult for most small business owners. You can always find images online, but they won’t always have the right colors or designs. That’s why keeping things simple often works better than trying too much.
Enfuse can help you design a better, more stunning website. Our services also include marketing, web application development, and more. Contact us to start your project today.