You have a product, you have a team, and you have sales goals. But do you have a brand?

Sure, you have a company, but that doesn’t necessarily mean you have a brand. A business is often cold and faceless where a brand is warm and interactive.

If you’ve yet to start building brand awareness, you’ll want to start now. Here are five ways you can build brand recognition and get your brand in the public eye.

1. Know Your Brand

Before you become the most popular brand in your industry, you’ll first need to take a step back and figure out just what your brand is.

Your brand is so much more than what you sell.

It’s how you present your content and the type of tone you’ll use to market your product.

The more familiar you are with your brand, the better your marketing will be.

For instance, you’re not likely to use casual, conversational language in a B2B setting. But a more relaxed tone would likely resonate much more with a more general audience.

2. Stand Out

The Internet leveled the playing field, and now anyone can create their own brand with the right mix of moxie and business savvy. As a result, it’s crucial for today’s brands to stand out.

You’ll need a great web design that’s easy to use and graphic design that fits with your messaging.

The more unique your branding is, the better.

For instance, when we mention Old Spice, what do you think of? Likely not deodorant, but the silly, zany commercials the company ran several years ago. As strange as the commercials were, they did wonders for Old Spice’s brand recognition.

3. Create Guest Content on Partner Sites

You’ll certainly want to fill your website with original content. But creating content for others can be equally beneficial.

Guest posting has the ability to expose your brand recognition to an entirely different audience. Furthermore, it’s a great way to partner up with a like-minded brand and establish a new business relationship.

4. Focus on Interaction

Yesteryear’s advertising was extremely passive. The audience wasn’t so much talked to as they were talked at.

Today’s consumer is much smarter and more sophisticated than those before. As a result, it’s important to take a more interactive stance when building brand awareness.

Social media is a fantastic way to find and interact with your audience. Share content from your website and let loose a bit. Obviously, remain professional, but don’t be afraid to talk to your audience and establish a rapport.

5. Building Brand Awareness Through Your Community

Want a way to build brand recognition while giving back at the same time? Volunteer at an upcoming community event and sign your brand up as a sponsor.

You’ll feel great about helping out your community and get exposure simultaneously. It’s win-win!

Get Discovered

If you’re just starting a business, building brand awareness should be your priority. But that doesn’t mean it needs to be an intimidating process.

Be sure to follow this guide for easy, organic ways to boost your brand awareness.

And don’t forget to contact us if you’re looking for some help. We offer great services that can bring your brand to the world. Whether you need a website, great copy, or marketing assistance, we’re here for you.

As many business owners know, having a good brand design can make all the difference in the world.

Why? For starters, this helps you stand apart from your competitors visually. Additionally, a consistent brand image can be used to influence your target audience’s perception of you.

Keep in mind that a brand is about more than just a logo. Branding encompasses every aspect of your company, from your website to your reputation.

Not sure where to start? Here is a list of 7 branding tips to help you out.

1. Know Your Audience

Want to build a strong brand identity? A good first step would be to figure out who you should be speaking to. In other words, who do you want to engage with your brand?

Looking at your competitor’s social media followers can help you in this regard. You can find out a lot about a brand’s target audience by the posts they’re liking or retweeting.

2. Find Your Value

Once you’ve found your audience, you need to understand what makes them tick. More importantly, how can you help them? Why would they want to buy your products?

For instance, let’s say you’re a life coach. Your ideal customer might be a busy mom looking to gain clarity about her future. Your brand should communicate — in a visual, friendly way — that you have the right answers.

3. Visualize a Personality

For many brands, the biggest challenge is to present their personality visually. With a website, you can’t rely on face-to-face interaction.

Fortunately, there are many methods of putting a face to your brand. Try experimenting with different color schemes, photo filters, and imagery choices. These are the best ways to add some tone to your words.

4. Keep It Simple

Creating a visual identity is a critical part of any brand strategy. One thing to keep in mind here is that a simple approach works best.

Why? Well, trying to fit in too many visual elements into your brand identity could end up confusing your audience. Anything that doesn’t directly contribute to your brand persona should be left out.

5. Keep It Consistent

In order to build brand image, it can be helpful to have a distinct visual style.

Here is a quick tip: apply the same font type and the same filter across all of your social platforms. This way, both your Facebook and Instagram followers will get the same story.

6. Use Social Media Proficiently

Using different social media platforms is great, there’s no question about it. However, using them effectively is a whole other bag of worms.

For instance, Facebook is about communities, which makes it great for interacting with your audience. Twitter is great for short bursts of commentary. Instagram is about capturing a slice of life, so the catchy imagery is always a good choice.

7. Choose the Right Colors

Colors are a key part of any brand’s visual identity. As a general rule, you should stick to 2-3 colors while designing your logo, website, and stationary.

While choosing your colors, it’s important to understand the psychological aspect of it. For example, a blue color scheme indicates trust. By comparison, red is usually associated with passion and boldness.

More on Brand Design

Hopefully, these seven branding tips should help you come up with a unique brand strategy.

If you need more help with your brand design, we may be able to assist you. Contact us right here, and we’ll get back to you as soon as possible!