When starting your own company, you want to make sure it represents who you are and what you stand for. And developing the perfect brand identity is just the thing to help you do that. But what exactly is brand identity? And how do you go about developing one for your particular business? To take […]
Are you looking to build awareness for your small business and a raving customer base? Did you know that failing to connect with customers is one of the biggest reasons that small businesses fail? Creating a strong brand will help your business build serious rapport with your customers. Read on to learn five tips for […]
You have a product, you have a team, and you have sales goals. But do you have a brand? Sure, you have a company, but that doesn’t necessarily mean you have a brand. A business is often cold and faceless where a brand is warm and interactive. If you’ve yet to start building brand awareness, […]
As many business owners know, having a good brand design can make all the difference in the world. Why? For starters, this helps you stand apart from your competitors visually. Additionally, a consistent brand image can be used to influence your target audience’s perception of you. Keep in mind that a brand is about more […]