Your website is your online business storefront. And you want to make sure you have one that lets your customers know who you are and welcomes them in within the first several seconds.
But how do you effectively do that in such a small amount of time?
With a clean web design, that’s how. Less is more when it comes to your website. And that doesn’t have to mean minimalist, but clean and simple.
To explain it more, let’s look at exactly why a clean web design is so important for your business website.
Timeless and Classic
A busy or complicated web design can become outdated very quickly. As soon as you make one update, it will feel like you need to turn around and make yet another one. Which is a waste of precious time and money.
A clean design is classic. You won’t need to make a lot of revisions because the simple design will withstand changing trends.
When your website has complex images, too many options, and just a lot of STUFF, it’s going to slow down the amount of time it takes your site to load.
That can lead to a high bounce rate and lost business.
Having a clean design will increase your load times, which will attract new readers and more search engine traffic.
Easier to Use
The whole point of your website is for your visitors to use it and create more business. So make a site that will be easy for them to use!
A clean design will have things laid out neatly. It will easily navigate them on where to go and what to do. And they’ll be able to scan through your content with no problem.
It won’t be confusing and cluttered. In cases like that, visitors are more likely to get frustrated and leave your site. Quite the opposite of what you want them to do.
Professional and Trustworthy
Customers are more likely to do business with a website that looks professional. You can achieve this with a simple and clean design.
A visitor will judge your site within the first several seconds. By focusing your homepage on the key element of your business, they will know who you are and what you’re all about.
When that happens, it builds trust. And trust leads to new customers. And now you see where this is going…
Easier for Google to Understand
SEO is very important to your website, which means you want to be best friends with Google. And to do that, you need a website it can scan easily.
When Google is able to crawl your website with no problems, that will help it rank higher in search engine results. And that will equal up to more website visitors.
But if your website is busy and overcomplicated, you’ll confuse the Google crawl bots. Which means you’ll drop in search engine results and visitors coming to your site.
A Clean Web Design Is Good Business
Making it easy for your customers to do business with you online is the ultimate goal of your website. And a clean web design is the perfect way to achieve that.
Ready for us to help you put together the perfect clean design for your website? Contact us today to set up a consultation!