How much time do you spend on social media? Today, consumers spend an average of 2 hours and 24 minutes on social media per day. For many, this is to follow the lives of friends, family and their favorite brands and celebrities. For businesses, social media trends is one of the best ways to communicate with their consumers, advertise their product and showcase their brand.
This is why having a powerful social media presence for businesses is so vital.
If you’re trying to nail down the top social media trends for 2020, you’ve come to the right place. We’re sharing the five most dominating trends that are sure to be popular in this year’s social media calendar.
1. Hello User-Generated Content
One of the most anticipated social media trends comes in the form of user-generated content.
Often used by businesses, this is content such as user reviews that are posted to a business social media page. For example, a company might choose to showcase a video testimonial of a client utilizing one of their products.
From the perspective of the audience, this type of content feels more authentic. With that, the audience is better able to develop a sense of trust in the brand.
2. It’s Time for Even Better Communication
Of course, everyone loves browsing great content!
But, one of the top features of social media today happens to be the direct messaging ability. It’s safe to say that direct messaging through Instagram and using Facebook Messenger is a significant source of communication for many.
In 2020, we foresee social media platforms making communication and direct messaging even more widespread. Furthermore, a growing number of businesses are going to use this as an outlet for better communication with their consumers.
3. Keep Posting Those Stories
Short videos that are only available for a specific portion of time are referred to as ephemeral content.
This type of content has become incredibly popular today and is only going to become more popular in 2020 continues. The reason for this rise in popularity is perhaps due to the increasingly smaller attention span of internet users today.
At the end of the day, consumers enjoy taking in content that is short, simple and relatively easy.
4. Say Goodbye to “Likes”
If there’s one thing that consumers complain about with social media, it’s the inclination of some users to self-promote and feed their ego.
As we approach 2020, we’re going to see social media put less emphasis on vanity and narcissism. This is why we’re preparing to bid “likes” goodbye forever and welcome the uncertainty of how our followers react to the content we upload.
The goal is to make social media a more friendly and less competitive home for its followers. This also means that brands and influencers are going to have to work extra hard at showcasing their popularity.
5. Video Content is King
It’s safe to say that video content has been king for a long time.
But, as we dive headfirst into 2020, personal and authentic video content is going to become even more widely used by both businesses and individuals. This is why TikTok has been performing so well in recent months.
Social Media Trends
It’s easy to see how dominating social media is in the business world today.
After all, nearly 80 percent of Americans are active in some form of social media. With such large numbers, why wouldn’t a business choose to take advantage of this free platform?
If you’re using social media for business, allow this guide on social media trends 2020 to help inspire you!
Do you need help developing the best content possible? If so, be sure to check out this blog post.