Thriving in today’s business world means knowing your way around Search Engine Optimization (SEO). This is what search engine sites like Google use to find relevant websites based on keyword searches. SEO is absolutely vital to driving organic and paid traffic to your website.
If you’re looking to build your customer base and create a dominating online presence, the importance of SEO marketing strategies cannot be overstated. But how can you use boost your website’s SEO to increase your reach? What marketing strategies are SEO- based?
Keep reading for some of our best advice on using SEO for expanding your company’s brand awareness, improving sales, and building customer relations.
1. Incorporate a Blog Full of Keywords
One of the best SEO marketing strategies is called content marketing. This uses content such as articles, videos, and other published content to sway users in the right direction. However, a blog full of articles is also a great way to significantly improve your SEO ranking.
Each article needs to have a primary keyword and several secondary keywords based on the topic of the article. When customers search for information, products, or services related to that topic, your site will be more likely to come up in the top search results.
2. Anticipate Voice-Activated AI Searches
However, when it comes to designing specific keywords for on-page SEO coding, you need to put yourself in the mindset of the average consumer. Did you know 81 percent of Americans own a smartphone?
Smartphones and other devices with built-in AI (Siri, Alexa) respond to voice-activated commands. These voice-activated commands typically require the AI software to scour the internet (using a search engine) to find whatever information people are looking for.
Therefore, the keywords you use on your website need to resemble the way people ask questions to smart devices. For example, “Where can I find ‘x’ services near me?” versus “the best ‘x’ services in ‘x’ location.”
3. Use Multiple Forms of Media
Next, SEO ratings increase with a number of things, such as consistent updates to your website, internal and external links, and multiple forms of media. The best SEO marketing strategies put an emphasis on using images, photos, GIFs, videos, and text.
Moreover, these non-text forms of media can be embedded with metadata that strengthens your SEO.
4. Increase SEO Credibility by Getting Backlinks to Your Site
Earning backlinks from other websites is one of the most important things you can do to appear as an authority in the eyes of search engines. This means affiliating with other websites so they will publish links on their pages back to your website.
This boosts your credibility with search engines, which makes your website a priority on search results pages.
5. Integrate Your Website With Your Social Media Profiles
Finally, the integration of social media and your website is invaluable in terms of SEO marketing strategies. With nearly 80 percent of Americans owning at least one social media profile, it continues to be one of the leading platforms for improving brand recognition and signing new customers.
Make sure every post you publish on your website is being reflected on your social media profiles. This will help continuously revert traffic from social media to your website.
Looking for More SEO Marketing Strategies and Advice?
SEO is a complicated system that takes time, dedication, and consistency to master. As a business owner, you may not be able to devote enough energy to SEO marketing strategies and website management. But don’t worry, that’s exactly why people like us exist.
Contact us today to see what we can do for you. We offer everything from SEO marketing to website development. We look forward to working with you!