Did you know that 18% of local searches on Google resulted in a sale on the same day? As a business, you can’t afford to ignore the power of local SEO. Keep reading below to learn the benefits of local SEO and how it differs from any other SEO you’ve been doing so far. We’ll also give you some tips on how to start improving your search ranking.
What Is Local Search Engine Optimization (SEO)?
In simple terms, local SEO is an emphasis on what people are looking for in your local community or city. Most businesses are more concerned with their competition down the block versus on the other side of the country.
This type of SEO focuses on localized keywords like “new bicycles in Scranton.” With the ability to reach over 90% of the people on the internet, Google is key to your success. Part of a local SEO strategy is to optimize your Google My Business page.
Online reviews are important for getting new customers. When working on local SEO you want to ensure it’s as easy as possible for people to leave reviews on your website, across social media, and on sites like Yelp or Angie’s List.
And, finally, good local search engine optimization includes rich content on your website that is targeted to local customers.
How Is Local SEO Different Than Organic SEO?
Many of our clients are familiar with organic or traditional SEO. They just don’t know the difference between organic and local SEO services. As you probably read above, there are similarities between local and organic SEO.
The difference between these types of SEO is that organic focuses more on increasing your overall search ranking.
Local SEO is more concerned with reaching current or potential customers in your area. This means you’ll need to do both types of SEO to stay competitive, especially as more commerce is being done online.
Tips on Getting a Better Website Ranking
Are you a small business wondering what you can do to improve your organic and local SEO? Here are five tips for creating an effective SEO strategy:
- Post quality content that is targeted for your audience
- Optimize your Google My Business account, review sites, and keep local audiences in mind
- Try to use longer keywords (long-tail) or phrases
- Don’t neglect the metadata on your website
- Websites need to be mobile-friendly because that’s how most people are accessing content
When working on your SEO, you want to make sure to use a healthy mix of both organic and local strategies. They help you in different areas but often complement each other in the long run.
Need Help With Your SEO?
Search engine optimization is an effective way to boost your online ranking and connect with more customers. After reading this article you should have a better understanding of the differences between organic and local SEO.
Are you struggling with finalizing an SEO strategy? Contact us to learn how we can help you with SEO, WordPress management, marketing, and website design.