3 Ways to Achieve a Higher Search Engine Placement

Posted by Mario Diaz

There are over 67,000 Google searches every second. With potential traffic like that, your site’s search engine placement is more important than ever. But how exactly can you improve your websites rank?

Here are 3 ways to boost your SEO so your site will rank higher and your business will attract more customers.

Mobile First

Mobile searches overtook desktop in 2015. Since then, the push toward responsive design and mobile-first SEO strategy hasn’t let up.

2018 marks another milestone in the mobile-first movement, with Google announcing in March that it’s rolling out mobile-first indexing. This means all searches, whether on mobile or desktop, will now index according to the content of their mobile view.

What does this mean for your SEO page rank? In a nutshell, you need to be thinking mobile-first.

Ensure your website is responsive and easy to navigate on mobile. If your mobile view is more streamlined than your desktop, also make sure the information essential to your SEO can be parsed by search engines.

Focus on Content

Search engines aim to deliver quality content to their users. Therefore, the best way to make search engines view your site favorably is to do just that.

Quality, relevant content is the key ingredient to a healthy page rank. It helps drive traffic, keeps users on your page for longer, and invites robust backlinks. All good things when it comes to your SEO.

Keyword stuffing is a thing of the distant past. Since search engines have updated their algorithms specifically to combat it, employing the tactic can actually hurt your page rank.

Instead of focusing on keywords, your content should be tailored to specific topics. You must know what your users are asking and craft your content to answer those queries specifically.

Relevancy doesn’t just apply to the quality of content, either. You should also ensure your site is updated regularly. New content is essential but keeping your older posts up-to-date is also an excellent way to tell search engines that your content is fresh and relevant.

Go Local

Local SEO is the practice of targeting your SEO efforts to a specific locale. If you have a brick and mortar location, this practice is one you can’t afford to overlook, because search engines certainly aren’t.

46% of all Google searches are local and search engines are meeting that user needs in a big way. If someone searches for pizza restaurants, for instance, Google will take their location into account when serving them results.

What does this mean for your business?

You should optimize your website for local search. Make sure your business’ contact details are prominent and up-to-date. All phone numbers should also be clickable on mobile.

When crafting content, choose topics relevant to your locale. It’s a great way to boost your local SEO but can also help you target less competitive keywords.

Boost Your Search Engine Placement

Search engine placement isn’t an exact science, but there are ways to boost your sites rank. By ensuring your site is mobile optimized, your content is well-crafted, and your local SEO is up to snuff, your site will be putting its best SEO foot forward.

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