More people are online than ever, thanks in large part to the pandemic forcing businesses to close and many employees working from home. This has created a trend among businesses that many experts are predicting is here to stay – a focus on web design.
Web design is so important because it’s the first thing consumers associate with the company and can help you stand apart from the competition. According to Standford’s Web Credibility Research, 75 percent of consumers reported making assumptions of businesses’ credibility based on their web design.
Keep reading to discover the trends in web design to look out for in 2021 and how you can capitalize on them to get a step ahead of the competition.
1. Backing up the Facts
People want to see the facts, they don’t want to know what you might be able to accomplish, they want to know specifics. Analytics is becoming a critical factor for businesses to develop, as it can give insights into what is working for you and what needs to be changed.
These facts and figures can also motivate consumers to complete an action, like click the call-to-action. Seeing data being presented to you helps ease doubts and allow the customer to decide based on facts.
The best part about presenting data is the flexibility and creativity that can come along with it. Breaking down data into easy to comprehend visuals can make it even easier to portray your message to the user.
2. Dark Mode
A welcomed change from the bright, eye-catching colors that have been used in the past, dark mode is becoming one of the most anticipated web design trends of 2021.
The dark mode gives any website an instant modern update that allows other features to “pop.” Implementing a dark theme can also make it easier for users to read at night without straining their eyes. If you haven’t noticed yet, many popular social media platforms like Facebook, Twitter, and Instagram have already begun rolling out dark mode.
3. Color Branding
Color branding is another 2021 web design trend that is set to explode in popularity. Companies are beginning to understand the significant benefits that come with an established brand.
Good branding is what separates companies like Apple and Amazon from the rest of the pack. It’s what gives companies a personality and makes it feel like you can connect with them. Color is an important factor in branding, as studies have shown that colors can invoke certain emotions like excitement, trust, and security.
Since the color blue tends to put people at ease and promotes a sense of trust, it’s the most popular choice among businesses. The next most popular is red as it can increase heart rate and tends to grab attention.
Looking to Get Ahead of These Trends in Web Design?
Web design is becoming increasingly more important for companies looking to make a name for themselves online. Growing your customer base online can be challenging by yourself – trying to focus on business operations, and growing your online process. It might be worth considering hiring a web design agency to help you increase your visibility online and grow your brand.
If you are looking to get ahead of these trends in web design and give your business the online presence it deserves, contact us today, and we can help you get started.