6 Tips on Using Mobile SEO for Small Businesses

Posted by Mario Diaz

For small businesses, having an internet presence is critical in this day in age. With the retail industry shifting online amid the pandemic, businesses are left with a choice – adapt or risk losing everything you have worked so hard for. 

Consumers are online more than ever, but more importantly, they are shopping from their mobile devices. According to a survey from the Pew Research Center, 96 percent of Americans now own a cell phone. 

Search engine optimization (SEO) can help increase your visibility and connect with mobile users. Keep reading to learn tips on using mobile SEO and how it can help your business get a step ahead of the competition.

1. Use a Responsive Design

Having a mobile-friendly website is great and all, but why not take it a step further and implement a responsive design. Responsiveness takes web design to a whole other level – it is web design reimagined. 

New devices are constantly being brought to the market, and these devices all have different size screens. The innovative, responsive design allows for seamless viewing, no matter the screen size.

A responsive design will automatically adjust and adapt to the screen it is being viewed on.  The layouts are fluid, giving your website the ability to reformat quickly.

2. Focus on User Experience

The user experience is one of the most crucial aspects of your website. It is the experience consumers have with the brand and how they feel about it. 

You know the saying “first impressions are everything,” but with business websites, the statement still holds true. If a visitor has to wait too long or can’t find what they are looking for, they will bounce and go elsewhere. Focusing on the user experience will prioritize the consumer’s wants and needs, making them feel appreciated.

3. Check for Crawl Errors

Google, along wi other search engines, will send out crawlers or spiders to search every page of your website, indexing the information. Sometimes crawl errors happen for various reasons that can be detrimental to business. 

These errors will limit your visibility on the web by limiting your search engine ranking. Check your robots.txt file to make sure there are no errors.

4. Improve Performance

Having a fast loading time for your site is one of the most critical factors of being online. Consumers don’t want to wait any more than they have to in this digital age of instantaneous satisfaction. 

According to research from Kissmetrics, 47% of users expect your website to load in under 2 seconds. Compressing and optimizing images can be an excellent place to start.

5. Be Consistent

Consistency is key while trying to attract new users. The more content you create and post, the more engaged users will be. 

The average half-life of a tweet is around 24 minutes, with some estimates as low as 5. With that being said, if you are not consistently providing content, your posts will not be interacted with as much.

6. Utilize Social Media

Social media is important for any business, no matter the size. It can open up the possibility of connecting with millions of users online. Social media is an integral part of many businesses strategy for SEO, allowing for easy sharing and engagement among users.

Interested in Learning More About Using Mobile SEO?

Search engine optimization is one of the biggest tools for companies to invest in and develop. It can help businesses connect with consumers in a way they never imagined possible. 

If you are a business owner or looking to start a business, contact us today, and we can help you get started using mobile SEO.