There’s a reason why the SEO industry market value is quickly approaching $80 billion. More companies than ever before are discovering the powerful marketing potential behind search engine optimization. If you’re new to SEO, then you might still be confused by a lot of the concepts.
Considering how in-depth the topic is, that’s perfectly natural. However, it’s important to understand at least some of the foundational terms. For example, on page vs off page SEO are two vital concepts. So, how do these two terms differ from each other? And is there any overlap? In this article, we’ll teach you everything you need to know about these two concepts. Let’s get started!
What’s the Difference Between On Page vs Off Page SEO
Before we dive into the details of off page vs on page SEO, let’s first discuss the difference. Essentially, on page SEO deals with the nuts and bolts of your website. It’s things that you can change in terms of content and features to make your page more effective. Off page SEO, on the other hand, deals with ranking factors that happen outside of the confines of your website.
On Page SEO
It’s helpful to think of on page SEO as tactics you can use within your website to make it rank higher on search engines like Google. To use on page SEO effectively, it’s important to have an idea about what kind of traffic you want to generate: local or organic. If you want to target the people in the vicinity of your business, then local SEO is the best option.
However, if you just want the most amount of traffic from anywhere, then organic SEO is more important. So, what factors affect on page SEO? As we mentioned, it’s the details within your website. This includes things like:
- URL structure
- Meta descriptions
- Title tags
- Content organization
- Image alt text
- Internal and external linking
- Site loading speed
Off Page SEO
Off page SEO deals with more intangible concepts like brand awareness and credibility. However, it’s nonetheless important. People make a first impression within 12 seconds of meeting someone. So, you can imagine how quickly they can dismiss a webpage that isn’t recognizable or credible. Here are some of the features you should be utilizing in your off page SEO:
- Domain credibility
- Distribution of content
Need Help With Your Company’s SEO? Contact Enfuse Creative Design
We hope this article helped you find out the difference between on page vs off page SEO. As you can see, we’ve just scratched the surface of this topic. If you feel overwhelmed by the amount of technical knowledge needed to run a successful SEO campaign, then consider hiring a professional. A full-service web development and marketing company like Enfuse Creative Design is a great place to start. We’ve been serving our clients for over two decades. This gives us the expertise to accomplish your marketing vision — no matter how big or small. If you’re ready to learn more about how we can help you achieve your goals, then contact us today.