7 Tips for Developing an Instagram Marketing Strategy That Works

Posted by Mario Diaz

With almost one billion active users, Instagram is one of the world’s most popular social media platforms. But with so many users, your content has to be high-quality to stand out. To ensure your getting the most out of your account, we’ve put together 7 key tips for Instagram marketing. Keep reading for easy and effective steps you can take to improve your social media marketing presence today!

1. Use Hashtags

Hashtags are how users on Instagram search for accounts and content. If you want any chance at being found by new and repeat customers alike, you’ll want to make sure you’re using hashtags.

Create your own hashtags to promote products and services, and use established ones to boost traffic. Be sure to stay on top of what’s trending to increase your chances of being found through organic searches.

2. Write Creative Captions

While Instagram is an image-based platform, you can write captions up to 2,200 characters long. The first two lines of your caption will be visible without clicking to see more.

Captions are your opportunity to use your brand’s voice, and you should be taking advantage of it. Just remember that users typically don’t read long paragraphs, so keep it brief unless you have a great story to tell.

3. Use a Business Profile

If you’re using Instagram for your business, you’ll want to use a business account. These accounts offer more features than personal ones do, like Instagram ads and Instagram shopping.

4. Keep It Varied

To keep users coming back for more, you need to make sure you vary your content as much as possible. Instagram only allows you to post videos and photos, so make sure to change subjects and themes when you can.

While the focus should always be your industry and business, repeating content makes it harder to grow a following. Shake it up when you can to ensure your account is worth visiting.

5. Establish a Brand Aesthetic

It’s important to keep a consistent visual theme throughout your posts. While you should vary your content, your brand’s colors and personality should run through each of your posts.

This becomes especially important when several people contribute to your Instagram posts, so be sure to keep things consistent across your social media content.

6. Engage With Users

Social media isn’t just about posting pictures, it’s about being social! Because of this, it’s important that you interact with users on Instagram. Make comments, use the like button, and contribute to conversations on your posts.

This shows that you are active and engaged in your content, and is a good way to keep users coming back to your page.

7. Post at the Correct Times

Depending on your business, some times are better to post than others. To make sure your posts are seen by as many of the right people as possible, consider your audience and when they’re active.

If you aren’t sure what time is the best to post, there are plenty of guides online to help you out.

Get Social With These 7 Instagram Marketing Tips

When it comes to promoting your business on Instagram, you’ll need a good plan to keep up with your competitors. These 7 tips are the perfect tool for improving your Instagram marketing strategy!

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