Google, by far the most widely used search engine, processes a staggering 8.5 billion searches every day. For your business’s website to be competitive, it’s critical to regularly update it with a blog article post.
Blog articles are a huge factor in a website’s SEO or search engine optimization. A website with good SEO is more likely to appear in a Google search.
If you aren’t sure how often your website needs blog updates, this is the guide you’re looking for. Read on to learn how often you should post new articles to your website blog!
How Blog Article Posts Affect SEO
Think about the kinds of things you search on the web day to day. The top search results are often blog posts on businesses’ websites. This is one way businesses get people to visit their websites.
The reason these blogs come up first in the search is that the business optimized the blog using keywords and formatting. In addition to the use of keywords, Google tracks several other factors when determining how one site ranks against another.
While one optimized blog post will help your website ranking, it will drop in ranking quickly without regular maintenance. Website updates show search engines that a business is regularly maintaining the site.
While it may seem difficult to come up with new ideas, even reviewing and updating old blog posts can help your site’s ranking. Articles can stay current for as long as three years, and a quick update can help SEO as much as a whole new blog post.
How Often to Post
While it’s easy to post too infrequently, it’s difficult to make new blog posts too often. The biggest factor is how many blog posts you feel confident your team can make without sacrificing quality.
Things like spelling and grammatical errors, poor formatting, or uninformative fluff can hurt your SEO marketing. If you’re trying to post more than you can handle and quality is slipping, you should scale back.
Even with one person creating blog content, one post per week is a manageable number that will keep your website ranking.
When you have more resources to dedicate to making blog posts, aim for two posts per week. Eventually, posting three times per week or even daily will generate a huge amount of organic traffic.
However, remember that Google’s metrics track quality over quantity. If your blog content isn’t getting read due to poor writing, it doesn’t matter if you post twice a day.
Generate More Organic Traffic
One of the best ways to keep your website ranking in Google searches is to post a new blog article regularly. While there is no real maximum amount you can post, a good number to shoot for is three posts a week.
If your team is new to writing SEO content or you’re just getting started, one blog post a week is a decent maintenance level.
If you need your website optimized by professionals, Enfuse can help. Contact us today to learn how we can help you manage your blog!