A curious phenomenon has emerged in recent years: people use social media, but don’t trust it.
For decades, parents have been teaching their children not to trust everything they see on the Internet. Just because a blog article says something–such as confirming one’s bias–doesn’t mean it’s true. A blog makes people imagine opinions, while blog articles create a sense that something is more informative and trustworthy.
Blog vs. article: what’s the difference? Understanding what these two types of posts are meant for is critical to providing content for the online world. Especially when establishing trust with your audience and customer base.
Read on as we discuss the difference between blogs and articles.
Blog vs. Article: What’s a Blog?
First, it’s important to understand where the word blog comes from. It’s actually a portmanteau; a combination of two existing words. In the early days of the Internet, a programmer combined the words log and web (web log) to form blog.
As the words web and log imply, the process of blogging is, essentially, “logging the web.” In other words, a blog is about experience and opinion. It’s for one’s personal expression, relevant anecdotes, and updates on what they are doing.
What It Means for a Business
For a business, think of it as a professional journal. Businesses document their thoughts on industry trends. They discuss their services and make educated suggestions.
What’s a Blog Article?
An article is formal, unlike a blog. The focus here is being informative and bipartisan. Most importantly, an article cites the sources of the claims it makes rather than assuming.
What It Means for a Business
Blog articles try to avoid opinions and anecdotes. You can add blog articles to your website in addition to an existing series of blogs. It is important, though, to make it clear to your visitors which is which.
There are several noticeable differences between the two. Articles tend to be in third person or first person plural. They are longer, feature footnotes, and use a more neutral tone.
SEO Optimization
Both blogs and articles make use of copywriting techniques. Specifically, optimizing articles for search engines. They create a landing page for new customers who were searching for information via Google.
Both blogs and articles can be excellent ways to inform your audience. That said, it’s extremely important that you delineate the two.
Making big, opinionated claims without sources makes you seem less trustworthy. Make it clear when you are giving your thoughts (a blog) and when you are informing (an article). This avoids any painful misunderstandings.
Build Your Site with Enfuse
Blog vs. article: one opines, the other informs. Blogs are more personalized, with a focus on thoughts and opinions. Articles, on the other hand, try to source their claims and provide evidence-based examinations.
Enfuse can help you build your website so the backdrop for your blogs and articles looks good. Visit us here and start a project with us.