The average American spends over six hours online daily. Your small business could be claiming a percentage of that time – and see a surge in growth as a result. But with billions of sites all vying for the same attention, how can you increase your website traffic?
Here are five ways you can get visitors to look at your small business’s website!
1. Build a Great Site
The first thing you can do to boost website traffic is to create an appealing site. It should be well-designed and easy to navigate if you want people to look around.
You also need to make sure your site looks great on mobile as well. Half of web traffic now occurs on smartphones.
Keep up with online design trends to avoid becoming out of date. The cleaner your design, the more appealing and long-lasting it will be!
2. Create Content
Your product or service alone may not garner the attention you need to increase website traffic. In order to create customers, you can create an audience first. Start a blog, podcast, or other creative venture related to your business and watch your website traffic soar!
Creating content is a great way to get repeat visitors as well. While your ultimate goal may be to boost your numbers, a loyal customer base may get you much further!
3. Use SEO to Increase Website Traffic
SEO stands for search engine optimization. Basically, it means using specific strategies to show up higher in search results. Examples include using keywords, descriptions, and internal links.
Ranking high in search results is important because it guides people who are actively looking for your products and services to your site. Think about the last time you went beyond the first page of results and you’ll realize just how valuable practicing SEO can be for your business website traffic!
4. Connect to Social Media
A lot of people use social media to fill most of their online time. You can find ways to be seen by using marketing strategies that cater to each site. There are professionals who can help you perfect your online presence, and boost business website traffic!
The more places you can be found the better, and each social media account can serve as a funnel linking straight to your website!
5. Use Ads
One final way to improve website traffic is to use ads! Ads are one of the easiest ways to get people to notice your small business. However, you still need to do your research before you invest in a campaign.
The type of ad you choose will depend on the needs of your business. You can pay for ads on social media if you’re looking for a broader audience. Or, drive traffic to your site through offline advertising if your target market is more local.
Start Boosting Your Site’s Traffic Now
If you want your small business to succeed, focus your efforts online! Start using these tips to improve website traffic today!
Want more help making your website the best it can be? Contact us to get started on your project!