When you get into the swing of a good SEO campaign, keep your eyes open for things you could improve on.
Using SEO for growth is important, and continuing to grow requires that you keep up with user trends and preferences. We’re going to discuss some areas that you should focus on in 2019.
Things change over time, and what worked last year might not work as we roll into 2020. So, keep an open mind and take in a few of the following ideas.
SEO for Growth: Trends for 2019
Make sure you’ve established a solid groundwork for your SEO campaign before you think about the more specific things. Some of the ideas in this article will be broad, while some will be more particular.
Take each as you can, considering where you’re currently sitting in terms of SEO development.
1. Understand Media Preference
Your demographic likely has a particular sort of media that they enjoy engaging with. Things are polarizing, and different social sites are establishing groups and their preferences in terms of media.
Audio, text, images, video, memes, listicles. These are all forms of content that rise and fall as time moves, and it’s important that you keep up on how your audience is responding to the variety.
Keep a close eye on your Adwords metrics as you put out different forms of media and see which ones work best.
Google is getting increasingly mobile in its approach to search rankings. Google is in the process of shifting toward a mobile-first indexing process, meaning that your mobile sites are the ones that will compete in the SERPS.
This doesn’t mean you can just neglect your desktop pages, but consider beefing up everything mobile on your site.
3. Go In-Depth with Content
Google’s artificial intelligence is increasingly good at noticing the inherent value of content. If your content is uninformative and over-optimized, you aren’t going to see results.
Start seeing the depth of content as a feature of optimization. Good content will be rewarded, as always.
4. Keep Your Reputation Up
As buzz generates around your brand, good or bad, search engines have begun to sniff out how that should affect your search rankings.
Even if a mention of your site is totally separated from your content, Google can use it and factor it into your search rankings. So, if people are speaking highly about you, or about you at all, that will come into play in the SERPS.
5. Don’t Forget Amazon
If you’re a business that sells goods online, you must be present on Amazon. People are migrating to Amazon to handle their shopping before they browse Google in a lot of cases.
This means that the site has become a sort of search engine for online shopping. Keep that in mind and explore your options for optimizing on Amazon.
Need to Beef Up Your Image?
We hope that you can use some of these tips on SEO for growth. Keep in mind that branding and image are coming into play more regularly in terms of search engine algorithms and results.
If you’re in need of a little brand-polishing, check out the services we offer and see how we can help!