Corporate Identity

Integral to your business' future success is developing a corporate identity. We take your distinct corporate culture and objectives and conceive an image in the form of a logo that appears consistently throughout all products and materials, this develops visual continuity.

Your logo will be a graphic element or symbol which will be set in a specific font or arranged in a particular way. The shapes, colors, fonts and images are usually different from others in a similar market.

What makes a good logo?

• It is unique, and not subject to confusion with other logos among customers
• It is functional and can be used in many different contexts while retaining its integrity
• It should remain effective reproduced small or large
• It can work in "full-color", but also in two color presentation (black and white), spot color, or halftone
• It may be able to maintain its integrity printed on various fabrics or materials (where the shape of the product may distort the logo)
• It abides by basic design principles of space, color, form, consistency, and clarity
• It represents the brand/company appropriately

The three essential types of logos:

ICON

LOGOTYPE

COMBINATION